Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
AI Thought Leadership: What's Missing and What Works
When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just more words. So what can marketers do? Well, that's why we're talking with Raj Khera, CEO of Make Media, to talk about why thought leadership, especially AI-generated content, misses the mark way too often, and what trust and discoverability look like now, and especially how you c...
13 Jan 2026
Next-level analyst relations
A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you? To find out the secrets to powerful analyst relations, host Peter Jacobs talks with Melinda Marks, Practice Director for Cybersecurity at Omdia;Ashley Vandiver, who’s led Analyst Relations at Cisco, Palo Alto Networks, and Secureworks; andOliver C...
20 Aug 2025
The secrets of cyber influencer marketing - Part 2
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
15,521
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
8 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 36 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
31
Social presence
0
YouTube
72
Engagement
32
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