Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Lay of the Brand
Claim This Podcastby Merritt Group
5.0(9 reviews)
39 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
36
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality31
Social0
YouTube72
Engagement32
Podcast Overview
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Language
🇺🇲
Publishing Since
6/10/2019
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36
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality31
Social0
YouTube72
Engagement32
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
21 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
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poor
Publishing Consistency
Every 61 days
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Recent Episodes
March 17, 2026
AI Thought Leadership: What's Missing and What Works
When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just more words. So what can marketers do? Well, that's why we're talking with Raj Khera, CEO of Make Media, to talk about why thought leadership, especially AI-generated content, misses the mark way too often, and what trust and discoverability look like now, and especially how you c...
January 13, 2026
Next-level analyst relations
A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you? To find out the secrets to powerful analyst relations, host Peter Jacobs talks with Melinda Marks, Practice Director for Cybersecurity at Omdia;Ashley Vandiver, who’s led Analyst Relations at Cisco, Palo Alto Networks, and Secureworks; andOliver C...
August 20, 2025
The secrets of cyber influencer marketing - Part 2
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
39 total episodes available
Recent guests on Lay of the Brand
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Pat Barrett
Guest
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Lay of the Brand?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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