In the modern age you have the freedom to wear joggers to wedding or Vans as you cross the stage at your graduation...do you know why?
No it's just because we had a global pandemic that allowed us all to stay at home for a year or so.
You can thank the billion dollar outdoor industry who has been hard at work finding functional solutions to outdoor problems and as a result we are now more comfortable than ever.
The LAYERS of this conversation start back in the early days of humanity, run through to the buckskin wearing poseurs heading to the old American west and end today where different natural and synthetic fabrics now exist to keep us warm, dry, cool and safe in our outdoor adventures...but also in how we dress in our every day lives.
On the first season of LAYERS we take a look at this history and chronicle The Rise of Dressing Down.
From the producers of THE ROCK FIGHT comes LAYERS. Check it out today!
It’s been over 40 years since the Rise of Dressing Down began to change what we wear in the outdoors. And like life, the only constant over this time has been change. Episode 3 of LAYERS examines how the integration of technical fabrics into everyday life helped make comfort a performance feature, redefined the outdoors as anything that takes place outside and encouraged new groups of people to discover the secret of enjoying nature.
25 Jan 2022
1: Praise Be to the Poseur
The term poseur has historically carried a negative connotation when it comes to the core outdoor enthusiast.. But what if we told you that it was the poseurs that created the way forward for many of the advances we now have to help get us outside? Part history lesson, part trail run, episode 1 will start our journey to better understanding how outdoor industry trends helped sportswear to become our daily driver.
25 Jan 2022
2: Aloha, Athleisure!
The 20th century saw the combined forces of trends and technology accelerate from a slow crawl to a manic sprint. Episode 2 looks at how the media exposed outdoor subcultures to the mainstream while growing an ‘extreme’ desire for authentic apparel. And discovers how this movement would morph performance and comfort into one of America’s most significant exports of the last century: Athleisure.
22 Jan 2022
Trailer: The Rise of Dressing Down
LAYERS is a deep dive into the relationship between performance apparel, the multi-billion dollar Outdoor Industry, and the culture at large.
Season 1 of LAYERS investigates the Rise of Dressing Down, or how performance apparel helped usher in the casualization of how we dress. We’ll discover how the modern outdoor industry got its start based on the participation of ‘poseurs,’ how subcultures fueled mainstream popularity, and how comfort is helping drive the authentic inclusion of new enthusiasts into the larger outdoor community.
LAYERS presented by Polartec. The good stuff's in the middle.
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