A podcast by Little Black Book (www.lbb.in) on how to build brands better. In each episode, LBB's co-founder, Suchita Salwan takes a deep dive into all things brand building through candid conversations with founders, CXOs and investors behind India’s most interesting enterprises. She asks the questions that keep many young entrepreneurs and business leaders up at night, such as - How to best set up your sales team? What is the future of marketing? Can distribution be your business moat? What are good customer acquisition costs benchmarks? Recorded as webinars live on the LBB website and app
LBB Open House
Claim This Podcastby Little Black Book
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19 episodes
Updated Daily
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Podcast Overview
A podcast by Little Black Book (www.lbb.in) on how to build brands better. In each episode, LBB's co-founder, Suchita Salwan takes a deep dive into all things brand building through candid conversations with founders, CXOs and investors behind India’s most interesting enterprises. She asks the questions that keep many young entrepreneurs and business leaders up at night, such as - How to best set up your sales team? What is the future of marketing? Can distribution be your business moat? What are good customer acquisition costs benchmarks? Recorded as webinars live on the LBB website and app
Language
🇺🇲
Publishing Since
5/14/2020
1 verified contact email on file for LBB Open House
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Recent Episodes
January 28, 2021
Presenting LBB’s 2021 Consumer & Marketing Trends Report
<p>If you’re a brand owner, brand marketer, a D2C brand junkie, an LBB superfan or just hella curious, you’ll enjoy this! </p> <p>We recently released our 2021 Consumer and Marketing Trends Report; find it here (<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHdsMW5xOEFtbU15WW41ekZzdlQ3aW5yb0pod3xBQ3Jtc0trR1ByMlI1QkdBVEpvUGRUYUh2Mk5vRXk1SXkzb1lFSEdiNDlJSk5FS09qamY0U1pEZHBuU3ZjdXRGcVhjTTBjODZLdEh6WW1vQmFmMHZCaVZsR2JKNk81ZFRackE3Z0lNNXNXUjZZdEhIckZHczlKdw&q=https%3A%2F%2Flbb.in%2Ftrends2021" rel="nofollow" target="_blank">https://lbb.in/trends2021</a>) if you haven’t had a chance to browse through it already. On LBB, we engage with over 25 million Indian millennials and have over 100,000 businesses recommended on our platform. Through 2020, we saw consumers shape-shift what they consume and where they consume products and brands. We’ve consolidated data points and learnings across our platforms into our super comprehensive report that covers all the consumer and marketing trends that brands should be on top of! And in this episode, you’ll catch a live recording of Team LBB discussing our report. We deep dive into data behind our trends prediction, examples of brands we see incorporating these trends well, and what we’re going to be doing on LBB in the coming year. You’ll hear from vertical heads and leads at LBB. The session is moderated by Suchita (co-founder of LBB); the Consumer Trends section is covered by Aakanksha and Akshita, and the Marketing Trends section is covered by Abhijeet and Tanvi.</p>
January 14, 2021
Arjun Bahl, Hanif Kureshi, St+art India
<p>Arjun and Hanif are co-founders of St+art India - an organisation dedicated to democratising art for the public through street art. Starting out as a project in Delhi’s Shahpur Jat, St+art India today has scaled their street art projects across India- from Chennai and Goa to Mumbai, Hyderabad and beyond. It’s a mammoth project that involves multiple stakeholders from local governments and municipalities, communities, sponsors and artists, and that they’ve been able to transform quaint spaces in India to vibrant art districts is truly commendable. This episode is a little different from other Open House episodes. Let us know your questions, suggestions, ideas and feedback to share, email us at openhouse@lbb.in. You can find us on Twitter on @FromLBB and I'm on @suchitasalwan</p>
January 7, 2021
Tanmay Bhat - Creator
<p>Tanmay Bhat is one of the most well knowns creators in India. </p> <p>This episode is incredibly funny and insightful - especially if you’re interested in the creator economy, new platforms, tools and mediums. We talk about one of 2020’s best ad campaigns - which is Cred’s "Not Everyone Gets It" campaign that featured Bappi Lahri, Daler Mehndi and more fantastic faces. If you’ve got questions, suggestions, ideas and feedback to share, email us at openhouse@lbb.in. You can find us on Twitter on @FromLBB and Suchita on @suchitasalwan</p> <p><br></p>
19 total episodes available
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Frequently asked questions
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- What is LBB Open House?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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