How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

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by Dusty Weis

5.0(26 reviews)

79 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality82

Social0

YouTube0

Engagement51

Learn more

Podcast Overview

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated twice for "Best Business Podcast" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.

Language

🇺🇲

Publishing Since

1/1/2020

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality82

Social0

YouTube0

Engagement51

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

36 minutes

Performing excellently!

good

iTunes Tags

7.2/10

Recommendations available

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needs improvement

Publishing Consistency

Every 29 days

Recommendations available

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Recent Episodes

July 29, 2026

71. America's Brand: Reclaiming Patriotism for Regular Americans, with Joe Trahan (APR Fellow PRSA)

Every nation on the planet is its own brand. And love of country plays a part in each one. But here in the U.S., the very notion of patriotism has been polarized. Culture warriors have attempted to unilaterally define what it means to be American, and they paint anyone who disagrees as unpatriotic. So how did one extremist ideology corner the market on branding American patriotism? Why is it imperative for regular Americans to reclaim the American brand? And why is the so-called “opposition” SO BAD at branding and messaging? A respected public relations leader, government PR trainer and service member Dr. Joe Trahan joins us to discuss. Dr. Joe is the founder of Trahan and Associates, a recognized leader in media relations and crisis communications for more than 23 years. He's a former member of the PRSA national board. Earlier in his career, he achieved the rank of Lt. Colonel in the US Army Reserve, and commanded the 314th Public Affairs Operations Center. And as an instructor, he has taught media relations to thousands of pupils in 46 U.S. states, 5 NATO allies, Mexico and Paraguay, in addition to teaching PIO courses at FEMA for more than 20 years. Together, we'll honor 250 years of American exceptionalism by doubling down on the principles that actually made this country great: service, civil discourse, and compromise. Learn more about your ad choices. Visit megaphone.fm/adchoices

June 30, 2026

70. How to Go Viral and Not Screw Up Your Kid's Life, with the Original "Hysterical Bubbles" Laughing Baby (All Grown Up)

Host [Host Name] interviews Molly, the original "Hysterical Bubbles" laughing baby, about navigating viral fame and protecting children's well-being.

May 28, 2026

69. How the Snapple Brand Won Our Hearts in the 90s, Then Lost Them

Jane Cavalier and Richard Kirshenbaum discuss Snapple's rise and fall, revealing how authenticity and the "Snapple Lady" campaign built a brand, while mismanagement destroyed it.

79 total episodes available with 18 transcripts

Recent guests on Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Molly

Guest

Jane Cavalier

Guest

Richard Kirshenbaum

Guest

Michael Lynton

Guest

Dr Martha Burk

Guest

Ben Deutsch

Guest

Scott Libin

Guest

Dave Mahoney

Guest

Corey Smale

Guest

Ben Kollenbroich

Guest

Vince

Guest

Jeff Umbro

Guest

See every guest on Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Lead Balloon - Public Relations, Marketing and Strategic Communications Stories?: Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.

Lead Balloon is like Freakonomics for communicators and media consumers.

It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters.

With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.

Because sometimes, there are important lessons to be learned from someone else's worst day.

And sometimes, it's just more convenient than group therapy.

Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated twice for "Best Business Podcast" in the Podcast Academy awards.

Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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