When you start a business, you should also plan for the end game - the exit. Kaia Vincent, is the Director of Brevity She's a Marketing Fellow with over 25 years marketing management experience. She believes business owners should get the rewards they deserve for all the blood, sweat and tears they've put into their business. With the benefit of financial freedom and a positive mindset, they have the ability to use their business knowledge and life experience for the greater good - as well as time to simply enjoy the pleasure of living.
S1E9 -Considerations of adopting a four day week - Kaia Vincent speaks with Tom Pimenta, Solicitor at Penningtons Manches Cooper
In this podcast, Kaia Vincent, Director of Brevity and marketing fellow speaks with Tom Pimenta about what entrepreneurs should consider when implementing a 4-day week.
Tom is a solicitor at Penningtons Manches Cooper, specialising in employment law. He advises on employment law issues including unfair dismissal, discrimination, employment status, redundancy and TUPE.
https://www.penningtonslaw.com/ (https://www.penningtonslaw.com/)
Working a 4 day week is increasing in popularity. The Brevity team were pioneering in this aspect and adopted a four day week at the end of 2019, to ensure the team enjoyed a healthy work-life balance and could keep their creative juices flowing.
As reported in The Guardian (https://www.theguardian.com/business/2022/apr/04/thousands-of-uk-workers-to-take-part-in-four-day-week-trial), more than 3,000 workers at 60 companies across Britain will trial a four-day working week, in what is thought to be the biggest pilot scheme to take place anywhere in the world.
6 May 2022
S1E8 -How harnessing the power of personalisation can support attraction and retention of customers and employees
When you're looking for growth and developing your exit-ready business, having loyal customers and employees on your side will be fundamental to its success. In this podcast Kaia Vincent speaks with Paul Marsh about the benefits of using personalisation to give your brand the leading edge when it comes to both the attraction and retention of both customers and employees.
Paul is the Managing Director of TheMPC, The Packaging Experts and SwagOnline with facilities in the UK and Germany. He is also an ambassador of the Knight’s Foundation and Basingstoke Colts Football Club. Paul and his teams offer a consultative approach and always go the extra mile, to create memorable and impactful brand merchandising with meaning for companies such as Merlin Entertainment, Reed, Twinings, Microsoft, Adobe and HP.
What we really admire about Paul's approach is that it's consultative. It's a somewhat rare quality in his business. If you know you need to do something different either to attract/retain customers or staff, but not quite sure on what or what's possible, then Paul encourages you to pick up the phone and pick his expert brain.
https://thempc.co.uk (https://thempc.co.uk/)
https://thepackagingexperts.co.uk (https://thepackagingexperts.co.uk/)
https://www.swagonline.co.uk (https://www.swagonline.co.uk/)
Paul's LinkedIn profile - https://www.linkedin.com/in/paulmarshpackaging (https://www.linkedin.com/in/paulmarshpackaging/)
27 Apr 2022
S1E7 -Positivity: Life after Leadership - An entrepreneur shares his wisdom about his successful exit journey
Barry Lea was the owner of Advanced Engineering for nearly 27 years. The company employed 27 staff with a turnover of almost £5M. In 2018 , his business was acquired by a UK consolidator. The journey Barry took allowed him to increase the final offer by 70%. With the benefit of financial freedom, Barry is today enjoying a good life with his family as well as utilising his time, life experience and business expertise for the greater good.
If you are looking to exit your business in the next 2-5 years, gain wisdom from Barry Lea's exit story.
22 Apr 2022
S1E6 -Not being prepared for business exit, costs!
In this podcast Kaia Vincent talks to Cliff Spolander
Cliff is a business growth and exit specialist and the CEO of Business by Design, the UK’s leading exit planning advisory company. He is also the author of two books – The Smarter Exit and The Cash Flow Code.
Cliff’s on a mission to stop hard working SME business owners failing to exit their businesses successfully due to insufficient clarity and a lack of focused business, personal and financial plans. He is frustrated to see so many business owners working extremely hard but, when they come to exit, failing to realise a return on investment for all the years of effort. Furthermore, life is unpredictable so Cliff wants to see every owner being more prepared for unexpected life events, such as illness, a change in personal circumstances or maybe even death. Cliff is passionate about working with business owners to create a clear, focused and strategic exit plan for their business.
Drawing on insights from his downloadable '12 things to consider before selling your business (https://businessoptics.co.uk/wp-content/uploads/2022/01/12-Things-To-Consider-Before-Selling-Your-Business.pdf)' Cliff provides insight into when, how and why business owners should address the subject of business exit.
www.businessbydesign.co.uk (https://www.businessbydesign.co.uk/)
Connect with Cliff via LinkedIn (https://www.linkedin.com/in/cliffspolander/)
10 Jan 2022
S1E1 -Personality: How DISC profiling can benefit entrepreneurs who want to be more successful
Kaia Vincent, Director of Brevity talks with Nikki Wild, Director of Wild Empowerment. Nikki destresses directors to make businesses positive, productive and profitable. She is also a DISC profiling specialist, coach, mentor and speaker.
In this 20-minute podcast Nikki and Kaia discuss DISC profiling and what business benefits a business owner may gain from being more self aware about their personality.
7 Jan 2022
S1E2 -People Power: The power of people - Why people are your strength
In this podcast we discuss the power of people with Maxine Hart.
Maxine is the Director of Recruitment Consultancy, Wote Street People. She is also regional Director for TEAM which is a recruitment agency association, Trustee for the M3 Job Club and Basingstoke ITEC as well as an Enterprise Advisor supporting students across Hampshire with apprenticeship and career choices.
Her experience within the recruitment sector makes her a valuable resource when it comes to discussing recruitment. Within the discussion, Maxine shares 3 tips that you could implement now to increase the probability of attracting top talent.
6 Jan 2022
S1E3 -Performance: What is customer journey?
Kaia Vincent, Director of Brevity Marketing provides a short explanation of customer journey and why it is so important to understand for your business.
6 Jan 2022
S1E4 -Personalise: Benefits of a CRM and marketing automation system
In this episode, Marketing Manager, Janine Hainey and Director, Kaia Vincent discuss CRM and marketing automation systems.
5 Jan 2022
S1E5 -Positivity: How entrepreneurs should manage mental health and wellbeing
At Brevity we feel our role is wider than that of marketing. To be a successful entrepreneur means looking after you.
According to a study by the National Institute of Mental Health 72% of entrepreneurs are directly or indirectly affected by mental health issues compared to just 48% of non-entrepreneurs.
In this podcast, Kaia Vincent, Director of Brevity interview Lynda Cant.
Lynda is a former company director and board member for a FTSE 100 company, executive mentor, author, speaker and trained specialist in NLP and CBT. She is also one of Marisa Peer’s trained and qualified RTT therapists.
In this half-hour podcast Lynda and Kaia discuss how entrepreneurs, can look after themselves and build a more fulfilling life both now and when they are ready to move to the next stage of their life.
Contact Lead Better. Succeed Better.
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