Lead Gen in the Wild

About Lead Gen in the Wild

Lead Gen in the Wild is a marketing podcast for CMOs, revenue leaders, and cross-functional executives responsible for measurable growth. Just like llamas thrive in the wild, we believe strong demand engines are built and tested in the real world. Each episode features candid conversations with leaders building demand inside real companies, unpacking what is actually working across paid social, paid search, SEO, GEO, LinkedIn, Reddit, email, partnerships, and AI. Where growth strategy is challenged, sharpened, and proven. Less noise. More signal. Real growth.

Publisher

Adam Yaeger

Category

business

Language

en

Explicit

No

First episode

20 Mar 2026

Latest episode

16 Oct 2026

Latest episodes

7 episodes in the feed.

1. 

   16 Oct 2026

   7: Design Therapy | Translating “Make It Pop” into Ads That Work

   ► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Cassie Gonzales, Designer at Llama Lead Gen, to break down what actually makes ad creatives, landing pages, and websites convert. Cassie draws on years across agency, in-house, and freelance work to explain why visual hierarchy and clarity beat clever design almost every time. Cassie walks through why you have about one second to stop a scroll, how to design differently for LinkedIn versus Meta and TikTok, and the brief checklist she needs before starting any project. She also covers how to translate vague feedback like “make it pop,” the easiest landing page wins, and where AI genuinely saves her time versus where she’d never let it touch the work. 🔔 Subscribe to @llamaleadgen for practical B2B growth marketing strategies delivered straight to your feed. Here’s what we’ll cover in this episode: [00:58] How a Remote Year group called the Denali Llamas led to the Llama Lead Gen logo [06:35] The creative brief checklist every client should answer before design starts [08:39] Why you have one second, not three, to stop the scroll [09:21] The job of the first line is to make you read the second: visual hierarchy explained [11:46] Why resizing one ad for every platform fails on LinkedIn, Meta, and TikTok [12:59] Designing a giveaway ad versus an ebook or demo ad [20:59] The top landing page fix: consistency across colours, fonts, and pages [24:56] Separating your ego from feedback and decoding “make it pop” [34:48] Portfolio advice: only show the work you actually want to do [37:09] Where AI saves a designer time, and what it should never touch 🔗 Visit our podcast page for all episodes, and additional content: https://www.llamaleadgen.com/podcast/ 👉 More Episodes to Explore: Ep. 6: Why Playing It Safe Kills Your Content (and What Compounds Instead): https://www.youtube.com/watch?v=7jtgyFSx7y0 Ep. 5: Is Cold Outbound Dead? How to Build a Referral Network That Actually Scales: https://www.youtube.com/watch?v=iwQNw4VSTug Ep. 4: ChatGPT Is the New Google. Is Your Brand Showing Up?: https://www.youtube.com/watch?v=PsGM2dUF_vc Ep. 3: Signal Over Noise: Making High-Stakes Marketing Decisions Without Data Dumping on Leadership: https://www.youtube.com/watch?v=Pdjdsn14tsk Ep. 2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You: https://www.youtube.com/watch?v=ByPRl8qEXY4 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing: A/B Testing: Boost Your Ads, Landing Pages, and Lead Gen Forms: https://www.llamaleadgen.com/blog/a-b-testing/ LinkedIn Ad Examples & Best Practices for Every Ad Type: https://www.llamaleadgen.com/blog/linkedin-ad-examples/ 5 TikTok Ads Examples That Drove Results & Why They Worked: https://www.llamaleadgen.com/blog/tiktok-ads-examples/ 🔗 Connect With Llama Lead Gen 🌐 Website: https://www.llamaleadgen.com/ 🔈 Podcasts: https://www.llamaleadgen.com/podcast/ 📁 Marketing Case Studies: https://www.llamaleadgen.com/case-studies/ 📞 Book a Discovery Call: https://www.llamaleadgen.com/talk-to-a-llama/ #B2BMarketing #B2BPodcast #AdCreative #VisualHierarchy #LandingPageDesign #UXDesign #GraphicDesign #CreativeBrief #PaidSocial #ScrollStopping #ConversionRateOptimization #DesignFeedback #AIinDesign #DesignPortfolio

2. 

   4 Sept 2026

   6: Why Playing It Safe Kills Your Content (and What Compounds it Instead)

   Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Krystle DeSantos, Content Strategy and Account Manager at Llama Lead Gen, to break down what it actually takes to run a content strategy that performs across paid, organic SEO, and GEO at the same time. Krystle draws on her background at Apartment Therapy, LinkedIn, and Amazon Advertising to explain why most content strategies collapse the moment they try to do everything at once. B2B SaaS Content Marketing Strategy (https://www.llamaleadgen.com/blog/b2b-saas-content-marketing-strategy/)- How to Build a Winning B2B SaaS Content Marketing Strategy (https://www.llamaleadgen.com/blog/b2b-saas-content-marketing-strategy/) LinkedIn Marketing Guide (https://www.llamaleadgen.com/blog/linkedin-marketing-guide/)- The Complete Linkedin Marketing Playbook For ROI-Driven CMOs (https://www.llamaleadgen.com/blog/linkedin-marketing-guide/) SEO for ChatGPT: Essential Strategies for B2B & SaaS Brands (https://www.llamaleadgen.com/blog/seo-for-chatgpt/)- SEO for ChatGPT: Essential Strategies for B2B & SaaS Brands (https://www.llamaleadgen.com/blog/seo-for-chatgpt/) Krystle walks through the real difference between content built for engagement and content built to move pipeline, why B2B brands lose trust the moment they skip straight to the ask on LinkedIn, and why AI generated thought leadership tends to read as generic the second an audience spots it. ► Eliminate the Guesswork With Our Free Marketing Budget Calculator: (https://www.llamaleadgen.com/blog/marketing-budget-calculator/)Free Marketing Budget Calculator With Instant Results (https://www.llamaleadgen.com/blog/marketing-budget-calculator/) 🔔 Subscribe to @llamaleadgen for practical B2B growth marketing strategies delivered straight to your feed. Here's what we'll cover in this episode: [02:09] Krystle's path from Apartment Therapy to LinkedIn to Amazon to Llama Lead Gen [04:33] What a real content intake and SWOT analysis covers before a single piece gets made [07:00] The actual difference between content that gets engagement and content that drives pipeline [09:08] Why you can't skip tofu and mofu to force a bofu conversion [15:36] The biggest mistake B2B marketers make on LinkedIn: treating it like a broadcast channel [17:10] Why AI generated thought leadership reads as generic and breaks trust fast [23:38] Why most content briefs fail before a single word gets written [26:24] What audience first actually means once you go beyond the demographic checkbox [32:22] Brand voice and performance marketing aren't opposites, trust lives at their intersection [57:00] Where 100K with no strings attached would actually go 🔗 Visit our podcast page for all episodes, and additional content: (https://www.llamaleadgen.com/podcast/)Lead Gen in the Wild | B2B Marketing Podcast by Llama Lead Gen (https://www.llamaleadgen.com/podcast/) 👉 More Episodes to Explore: Ep. 5: Is Cold Outbound Dead? How to Build a Referral Network That Actually Scales https://www.youtube.com/watch?v=iwQNw4VSTug (https://www.youtube.com/watch?v=iwQNw4VSTug) Ep. 4: ChatGPT Is the New Google. Is Your Brand Showing Up? https://youtu.be/PsGM2dUF_vc (https://youtu.be/PsGM2dUF_vc) Ep. 3: Signal Over Noise: Making High-Stakes Marketing Decisions Without Data Dumping on Leadership https://www.youtube.com/watch?v=Pdjdsn14tsk (https://www.youtube.com/watch?v=Pdjdsn14tsk) Ep. 2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You https://www.youtube.com/watch?v=ByPRl8qEXY4 (https://www.youtube.com/watch?v=ByPRl8qEXY4) 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing Resources: 🔗 Connect With Llama Lead Gen 🌐 Website: (https://www.llamaleadgen.com/)Llama Lead Gen: Your Digital Marketing Success Partner (https://www.llamaleadgen.com/) 🔈 Podcasts: (https://www.llamaleadgen.com/podcast/)Lead Gen in the Wild | B2B Marketing Podcast by Llama Lead Gen (https://www.llamaleadgen.com/podcast/) 📁 Marketing Case Studies: (https://www.llamaleadgen.com/case-studies/)Llama Lead Gen Case Studies: Proven Marketing Success (https://www.llamaleadgen.com/case-studies/) 📞 Book a Free Discovery Call (no strings attached): (https://www.llamaleadgen.com/talk-to-a-llama/)Schedule a Marketing Discovery Call With Llama Lead Gen (https://www.llamaleadgen.com/talk-to-a-llama/)

3. 

   14 Aug 2026

   5: Is Cold Outbound Dead? How to Build a Referral Network That Actually Scales

   ► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ (https://www.llamaleadgen.com/blog/marketing-budget-calculator/) In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Dan Englander, CEO and Founder of Sales Schema, to unpack why referral-based selling is becoming the highest-leverage channel in B2B, and why cold outbound keeps getting harder to make work. Dan breaks down the "trust recession" reshaping B2B buying, and why specialization is shrinking the addressable market for traditional cold outreach. He makes the case for treating referrals as a leverage play rather than a scale play, and shares the biggest mistake he sees marketers and founders make: chasing new connections while leaving their existing network untapped. He also walks through why the overengineered commission pitch kills more partnerships than it creates, and how AI is changing (and not changing) the value of old-school trust in a noisier market. 🔔 Subscribe to @llamaleadgen for practical B2B growth marketing strategies delivered straight to your feed. Here's what we'll cover in this episode:[00:25] Dan's path from cold outbound to referral partnerships at Sales Schema[01:35] What the "trust recession" in B2B actually means and what's driving it[03:33] Is cold outbound dead? Why specialization is shrinking the addressable market[05:39] Rethinking brand building in B2B as "perspective" rather than positioning[07:55] Does referral selling scale? Reframing the question around leverage instead[10:36] The biggest missed opportunity: mining your existing network before chasing new connections[17:37] How to actually ask for intros: reducing friction with specific names and templates[21:41] The most common way referral partnerships die: the overengineered commission pitch[23:57] Does thought leadership drive referrals, or are they separate motions?[27:12] Where AI helps and hurts referral-based selling, and why old-school trust matters more now 🔗 Visit our podcast page for all episodes, and additional content: https://www.llamaleadgen.com/podcast/ (https://www.llamaleadgen.com/podcast/) 👉 More Episodes to Explore:Ep. 2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You https://www.youtube.com/watch?v=ByPRl8qEXY4 (https://www.youtube.com/watch?v=ByPRl8qEXY4) Ep. 3: Signal Over Noise: Making High-Stakes Marketing Decisions Without Data Dumping on Leadership https://www.youtube.com/watch?v=Pdjdsn14tsk (https://www.youtube.com/watch?v=Pdjdsn14tsk) 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing Resources: Managing Sales Leads From Relationship Building to Closing Deals https://www.llamaleadgen.com/blog/how-to-manage-your-sales-leads/ (https://www.llamaleadgen.com/blog/how-to-manage-your-sales-leads/) Flywheel Marketing: How Content and Referrals Reinforce Each Other https://www.llamaleadgen.com/blog/flywheel-marketing/ (https://www.llamaleadgen.com/blog/flywheel-marketing/) 🔗 Connect With Llama Lead Gen 🌐 Website: https://www.llamaleadgen.com/ (https://www.llamaleadgen.com/) 🔈 Podcasts: https://www.llamaleadgen.com/podcast/ (https://www.llamaleadgen.com/podcast/) 📁 Marketing Case Studies: https://www.llamaleadgen.com/case-studies/ (https://www.llamaleadgen.com/case-studies/) 📞 Book a Free Discovery Call (no strings attached): https://www.llamaleadgen.com/talk-to-a-llama/ (https://www.llamaleadgen.com/talk-to-a-llama/) #B2BMarketing #ReferralMarketing #B2BSales #TrustBasedSelling #BusinessDevelopment #MarketingPodcast #B2BPodcast #SalesStrategy #NetworkingTips #PartnershipMarketing #B2BGrowth #RelationshipSelling #AgencyGrowth #SalesLeadership #ThoughtLeadership #DigitalMarketing

4. 

   25 Jul 2026

   4: ChatGPT Is the New Google. Is Your Brand Showing Up?

   ► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ (https://www.llamaleadgen.com/blog/marketing-budget-calculator/) In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Konstantinos Ntoukakis, Director of SEO & AI Search at Llama Lead Gen, to untangle how AI is reshaping search and where GEO, AEO, and AIO actually fit into a modern SEO strategy. Konstantinos breaks down why AI features are absorbing bottom-funnel decision queries that used to belong to Google, walks through the prompt library framework LLG uses to build a research-backed GEO strategy for new clients, and explains why Reddit has become one of the most valuable trust signals for LLMs like ChatGPT. 🔔 Subscribe to @llamaleadgen for practical B2B growth marketing strategies delivered straight to your feed. Here's what we'll cover in this episode: [02:16] How AI features are absorbing bottom-funnel decision queries that used to belong to Google [05:49] Breaking down GEO, AEO, and AIO, and why the industry is settling on GEO [09:05] What makes a good ChatGPT strategy, and why it's the biggest AI traffic source across accounts [15:49] The prompt library framework LLG builds first for every GEO client [18:39] Translating keyword research into prompt research, and building around buyer personas [20:31] Why Reddit exploded as an LLM source, and the OpenAI and Google content deals behind it [24:54] The first three to five steps of a GEO client onboarding process [27:40] The two things you can actually measure in GEO: site traffic and prompt tracking [36:27] A client case study on tracking sentiment and accuracy through a fast-moving product launch [38:26] Where AI driven discovery is heading over the next six months to a year, including agentic booking 🔗 Visit our podcast page for all episodes, and additional content: https://www.llamaleadgen.com/podcast/ (https://www.llamaleadgen.com/podcast/) 👉 More Episodes to Explore: Ep. 2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You https://youtu.be/ByPRl8qEXY4 (https://youtu.be/ByPRl8qEXY4) Ep. 3: Signal Over Noise: Making High-Stakes Marketing Decisions Without Data Dumping on Leadership https://youtu.be/Pdjdsn14tsk (https://youtu.be/Pdjdsn14tsk) 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing Resources: SEO for ChatGPT: Essential Strategies for B2B & SaaS Brands https://www.llamaleadgen.com/blog/seo-for-chatgpt/ (https://www.llamaleadgen.com/blog/seo-for-chatgpt/) How to Use Reddit for LLM Optimization (Without Manipulation) https://www.llamaleadgen.com/blog/reddit-marketing-for-llm-optimization/ (https://www.llamaleadgen.com/blog/reddit-marketing-for-llm-optimization/) Google Ads for AI Overviews: A Strategic Guide for Marketing Leaders https://www.llamaleadgen.com/blog/google-ads-for-ai-overviews/ (https://www.llamaleadgen.com/blog/google-ads-for-ai-overviews/) 🔗 Connect With Llama Lead Gen 🌐 Website: https://www.llamaleadgen.com/ (https://www.llamaleadgen.com/) 🔈 Podcasts: https://www.llamaleadgen.com/podcast/ (https://www.llamaleadgen.com/podcast/) 📁 Marketing Case Studies: https://www.llamaleadgen.com/case-studies/ (https://www.llamaleadgen.com/case-studies/) 📞 Book a Free Discovery Call (no strings attached): https://www.llamaleadgen.com/talk-to-a-llama/ (https://www.llamaleadgen.com/talk-to-a-llama/) #GEO #GenerativeEngineOptimization #AISEO #ChatGPTSEO #AnswerEngineOptimization #B2BMarketing #B2BSaaS #SEOStrategy #RedditMarketing #AIMarketing #DigitalMarketing #B2BPodcast #MarketingLeadership #SearchMarketing #LLMVisibility

5. 

   26 May 2026

   3: Signal Over Noise: Making High-Stakes Marketing Decisions Without Data Dumping on Leadership

   In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Trevor Misina, a seasoned B2B marketer with over 20 years of experience, to break down how veteran marketers communicate data and decisions upward without losing the room. The conversation tackles one of the most persistent gaps in marketing leadership: the disconnect between what marketers measure and what executives actually care about. Trevor outlines his north star framework for cutting through data noise, arguing that campaigns should only move forward when at least three distinct signals align. He walks through a real product launch scenario to show why gutting top-of-funnel spend kills pipeline momentum downstream, even when mid and bottom metrics look healthy in the short term. He also makes the case for doing postmortems on spectacular years, not just bad ones, to identify which one or two products are actually driving the entire pipeline. 🔔 Subscribe to Lead Gen In The Wild for practical B2B growth marketing strategies. Here's what we'll cover in this episode: [00:54] Trevor's path from networking to SaaS to digital marketing and Inc. 500 [02:03] Making high-stakes decisions with incomplete data: minimizing risk and defining a northstar [03:10] Getting executives and teams aligned on the same metrics [05:06] Three-signal rule: how to know when you have enough data to launch a campaign [07:20] Top-of-funnel neglect: why cutting awareness spend kills pipeline momentum [11:04] Postmortems on success, not just failure: finding what actually drove a great quarter [12:24] Stop data dumping: leading with conclusions and using analogies executives remember [14:49] What separates a true agency partner from a task-taking vendor [19:19] AI is not a fad: why humans using AI will replace those who don't [25:00] NotebookLM and agentic workflows: querying your own data and automating report pipelines [30:45] LLM comparison in practice: ChatGPT for daily use, Gemini for visuals, Claude for development [36:14] Prompting for analysis: give northstar context first, then break prompts into stages 👉 More Episodes to Explore: Ep. 1: How to Justify Rising Marketing Costs to Your Leadership Team & Win Budget Conversations https://open.spotify.com/episode/2Uh2XnNoIByOkyLT32kDia?si=g47AdE3HTdu_SFIPl6-7hg (https://www.youtube.com/@llamaleadgen) Ep. 2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You https://open.spotify.com/episode/04BLCLRrBh7nV2rAzrGCpl?si=0ylxh-IYRvSdxM3Zmm63KA (https://www.youtube.com/@llamaleadgen) 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing Resources: 1. B2B Marketing KPIs Your CEO Wants to See (No Vanity Metrics)https://www.llamaleadgen.com/blog/b2b-marketing-kpis/ (https://www.llamaleadgen.com/blog/b2b-marketing-kpis/) 2. SaaS Marketing Budget Allocation Blueprint for High-Growth CMOshttps://www.llamaleadgen.com/blog/saas-marketing-budget-allocation/ (https://www.llamaleadgen.com/blog/saas-marketing-budget-allocation/) 3. How to Build a Scalable B2B Marketing Funnel Step-by-Stephttps://www.llamaleadgen.com/blog/how-to-build-a-scalable-b2b-marketing-funnel/ (https://www.llamaleadgen.com/blog/how-to-build-a-scalable-b2b-marketing-funnel/) 4. Mastering B2B SaaS Marketing With The Full Funnel Approachhttps://www.llamaleadgen.com/blog/ultimate-guide-to-b2b-saas-marketing/ (https://www.llamaleadgen.com/blog/ultimate-guide-to-b2b-saas-marketing/) 5. The CMO's Guide To Predictable PPC B2B Lead Generation https://www.llamaleadgen.com/blog/ppc-b2b-lead-generation/ (https://www.llamaleadgen.com/blog/ppc-b2b-lead-generation/) 6. How to Allocate Ad Budget For Higher Returns As a B2B CMO https://www.llamaleadgen.com/blog/ads-budgeting/ (https://www.llamaleadgen.com/blog/ads-budgeting/) 🔗 Connect With Llama Lead Gen 🌐 Website: https://www.llamaleadgen.com/ (https://www.llamaleadgen.com/) 🔈 Podcasts: https://www.llamaleadgen.com/podcast/ (https://www.llamaleadgen.com/podcast/) 📁 Marketing Case Studies: https://www.llamaleadgen.com/case-studies/ (https://www.llamaleadgen.com/case-studies/) 📞 Book a Free Discovery Call (no strings attached): https://www.llamaleadgen.com/talk-to-a-llama/ (https://www.llamaleadgen.com/talk-to-a-llama/) #B2BMarketing #MarketingLeadership #DataDrivenMarketing #MarketingStrategy #B2BPodcast #MarketingAnalytics #ExecutiveCommunication #DemandGeneration #PipelineMarketing #MarketingMetrics #CMO #RevenueMarketing #MarketingOperations #GrowthMarketing #DigitalMarketing #MarketingTips

6. 

   17 Apr 2026

   2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You

   ► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Dominick Cabal, Director of Marketing at Llama Lead Gen, to break down how B2B marketers can build and manage an omnichannel strategy that actually drives revenue. Adam and Dom cover why CRM data is the only attribution source worth trusting, how to assign each channel its proper funnel role, and why AI SEO and GEO are becoming a necessary addition to the B2B marketing stack alongside paid search, LinkedIn, and email. 🔔 Subscribe to @llamaleadgen for practical B2B growth marketing strategies delivered straight to your feed. Here’s what we’ll cover in this episode: 00:07 Introduction and guest welcome: Dom Cabal, Director of Marketing at Llama Lead Gen 01:04 Best B2B channels: paid search, LinkedIn, and AI SEO/GEO entering the mix 02:12 Why omni-channel attribution is fundamentally messy across platforms 03:57 CRM as the single source of truth: Dom's two-pronged attribution framework 05:06 Using each channel for its specific funnel role, not for everything 25:27 Late-stage decision channels: review sites (G2, Capterra) and AI SEO 26:34 The case for email marketing as a top-three B2B conversion channel 28:05 The return of publisher direct buys and programmatic's decline 29:21 Full channel stack recommendation for a generic B2B brand 30:04 CRM hygiene as a non-negotiable foundation, not just another channel 🔗 Visit our podcast landing page for all episodes, and additional content: https://www.llamaleadgen.com/podcast/ 👉 More Episodes to Explore:Ep. 1: How to Justify Rising Marketing Costs to Your Leadership Team & Win Budget Conversations https://www.youtube.com/watch?v=BkvrG1-gSAs 🖥️ Unlock Expert Knowledge Anytime, Anywhere With Our Case Studies, and Marketing Resources: 1. Structured Reddit Engagement Turned Negative Brand Sentiment into 77k Views and AI Search Visibility [Case Study] https://www.llamaleadgen.com/case-studies/reddit-marketing-for-brand-sentiment-and-llm-visibility/ 2. Why Accurate ChatGPT Representation Wins B2B Deals Before a Landing Page Appears [Guide] https://www.llamaleadgen.com/blog/seo-for-chatgpt/ 3. CodeSignal Beat LinkedIn and Indeed for Top SEO Rankings in Technical Recruiting [Case Study] https://www.llamaleadgen.com/case-studies/saas-seo-case-study/ 4. How Healthread Built 2,350 Monthly Reddit Sessions and LLM Visibility with 10 Hours of Work Per Week [Case Study] https://www.llamaleadgen.com/case-studies/reddit-community-management/ 5. CodeSignal's Google Ads CPL Dropped from $1,000 to $135 Across a Two-Year Five-Campaign Strategy [Case Study] https://www.llamaleadgen.com/case-studies/google-ads/ 6. How Omnichannel Marketing Connects Paid Channels, CRM, and Physical Touchpoints for B2B Brands [Blog] https://www.llamaleadgen.com/blog/omnichannel-marketing-guide/ Connect With Llama Lead Gen:🌐 Website: https://www.llamaleadgen.com/ 🔈 Podcast: https://www.llamaleadgen.com/podcast/ 📁 Explore Llama Lead Gen's marketing case studies: https://www.llamaleadgen.com/case-studies/ 📞 Talk to a Llama (Free Discovery Call): https://www.llamaleadgen.com/talk-to-a-llama/ #B2BMarketing #MarketingPodcast #DemandGeneration #OmnichannelMarketing #GenerativeEngineOptimization #DigitalMarketing #PaidSearch #MarketingStrategy #LeadGeneration #B2BSaaS #CMO #GrowthMarketing #MarketingOps #RevenueMarketing #AIMarketing

7. 

   20 Mar 2026

   1: How to Justify Rising Marketing Costs to Your Leadership Team & Win Budget Conversations

   B2B marketers are getting squeezed: costs are up, budgets are flat, and leadership only cares about conversions. Adam Yaeger, Founder and CEO of Llama Lead Gen, reveals the 3 strategies that actually move the needle long-term. The real question isn't how much you're spending, it's whether your C-suite understands why.

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Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

3 ratings

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