Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

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by Fexingo

142 episodes

Updated Daily

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Podcast Overview

Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

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Publishing Since

5/19/2026

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Recent Episodes

August 2, 2026

How Competitor Job Descriptions Reveal B2B Lead Triggers

In episode 145 of Lead Generation with Fexingo, Lucas and Luna dig into a fresh source of B2B lead intelligence: competitor job descriptions. They explain how the language in hiring posts—whether it's a new role title, a shift toward a specific skill, or a sudden emphasis on a particular technology—can signal a company's strategic priorities and hiring pain points. Through a concrete example of a mid-size SaaS firm that spotted a competitor's move to hire a dedicated Salesforce administrator, they show how to turn that signal into a targeted outreach campaign. The hosts also discuss how to avoid crossing ethical lines, when to act on a signal, and how to combine job posting data with other clues like funding announcements and product roadmaps. If you're in B2B sales or marketing and want a practical, low-cost way to start a conversation with a high-intent prospect, this episode walks you through the method step by step. #CompetitorJobDescriptions #B2BLeadGen #SalesIntelligence #HiringSignals #SalesforceAdmin #Marketing #Business #LeadGeneration #FexingoBusiness #BusinessPodcast #SalesStrategy #OutboundSales #CompetitorMonitoring #JobPostingAnalysis #ProspectingTips #RevenueOperations #B2BSales #LeadTriggers Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

August 1, 2026

Mining Competitor Customer Support Tickets for B2B Leads

In this episode of Lead Generation with Fexingo, Lucas and Luna explore a fresh angle in B2B lead generation: using competitor customer support tickets to uncover high-intent leads. They discuss how support tickets reveal product pain points, feature requests, and churn signals that can be turned into personalized outreach. With August 2026 as the backdrop, they share practical tactics—from monitoring public support forums to analyzing ticket sentiment—and emphasize ethical and privacy considerations. The conversation covers real-world examples, metrics like response rates and conversion rates, and how to integrate support ticket insights into a broader lead-gen strategy. Learn how to identify prospects who are actively seeking alternatives and tailor your messaging to their exact needs. #CompetitorCustomerSupport #B2BLeadGen #SupportTickets #LeadGeneration #FexingoBusiness #Marketing #BusinessPodcast #Prospecting #SalesIntelligence #CustomerPainPoints #ChurnSignals #FeatureRequests #PersonalizedOutreach #SupportForumMonitoring #EthicalLeadGen #DataDrivenMarketing #B2BMarketing #DemandGen Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

July 30, 2026

How Competitor Pricing Changes Generate B2B Lead Targets

In this episode, Lucas and Luna explore how monitoring competitor pricing page changes can uncover high-intent B2B leads. They walk through a real example from a major SaaS provider that shifted from flat-rate to usage-based pricing in June 2026, and show how that move exposed a new segment of prospects: customers paying too much under the old model. The hosts break down the tools and signals to watch, including pricing page version tracking, social media chatter from disgruntled users, and sales team outreach patterns. They also share a practical framework for turning a competitor's pricing pivot into a targeted outbound campaign. By the end, listeners learn a specific, low-effort tactic to identify accounts that are primed to switch vendors—without scraping a single database. #B2BLeadGen #CompetitorPricing #LeadGeneration #SalesIntelligence #SaaS #PricingStrategy #OutboundSales #MarketIntel #RevenueOperations #DemandGen #FexingoBusiness #BusinessPodcast #Marketing #SalesStrategy #CompetitiveAnalysis #PricingPage #UsageBasedPricing #CustomerAcquisition Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

142 total episodes available

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Frequently asked questions

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What is Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy?: Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune.

#LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing

Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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