Talk Of The Trades Podcast is your go-to resource for HVAC, plumbing, electrical and home services professionals. Hosted by Aaron Watters and Dennis Ayotte from Leadhub, we cover marketing tips, business strategies and the latest industry trends. Each week we dive into SEO, lead generation, AI, Google updates and tools like ServiceTitan. Stay ahead in a competitive market with proven strategies and expert insights.

Lead IN Podcast
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Podcast Overview
Talk Of The Trades Podcast is your go-to resource for HVAC, plumbing, electrical and home services professionals. Hosted by Aaron Watters and Dennis Ayotte from Leadhub, we cover marketing tips, business strategies and the latest industry trends. Each week we dive into SEO, lead generation, AI, Google updates and tools like ServiceTitan. Stay ahead in a competitive market with proven strategies and expert insights.
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Publishing Since
1/31/2024
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Recent Episodes

March 20, 2026
How Contractors Win on Social Media Without Faking It 🎥 | Talk Of The Trades | Ep. 017
Host Dennis Ayotte interviews Jen McKee of Kee Hart Marketing about how contractors authentically win on social media by focusing on video, consistency, and genuine representation.

February 20, 2026
Google Business Profile: The AI‑Ready 2026 Checklist ✅ Talk Of The Trades | Ep. 016
<p>🌐 Google Business Profile is your AI‑ready business card—use this 2026 checklist to boost local visibility, conversions, and trust. Hosts Aaron Watters & Dennis Ayotte explain what to fill, how Instagram posts and events/schema feed Google and where GBP can outshine your website. Subscribe for more Talk Of The Trades!</p><p> </p><p> </p><p> </p><p>💡 Chapters0:00 Cold open & rapid‑fire agenda1:06 Meet the hosts (Dennis & Aaron)3:10 LSA: 3 hard “don’ts” (name, address, pausing)7:15 LSA: must‑dos + “hidden” metrics (API/Data Studio)10:55 Google calling for quotes; AI‑to‑AI conversations12:29 GBP as your AI‑facing business directory14:13 Fill every field: badges, amenities, inclusivity & pricing16:20 Social signals: Instagram posts indexed in Google18:51 Events & schema + local credibility (chambers, location pages)23:35 Client win‑backs & wrap📢 Follow Us:Talk Of The Trades: <a href="https://linktr.ee/TalkOfTheTrades" target="_blank" rel="noopener noreferrer">https://linktr.ee/TalkOfTheTrades</a>Instagram: <a href="https://www.instagram.com/leadhub/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/leadhub/</a>TikTok: <a href="https://www.tiktok.com/@leadhubagency" target="_blank" rel="noopener noreferrer">https://www.tiktok.com/@leadhubagency</a>LinkedIn: <a href="https://www.linkedin.com/company/leadhub/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/leadhub/</a>🎧 More Episodes:<a href="https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC?si=b55956f8d1324d9a" target="_blank" rel="noopener noreferer"> Talk of the Trades</a></p>

January 21, 2026
Building Killer Sales Teams: Coaching, Culture & Closing 🧠 Talk Of The Trades | Ep. 015
<p>💪 💼 Building killer sales teams takes more than motivation — it takes coaching, culture and trust. In this episode of Talk Of The Trades, hosts Aaron Watters and Dennis Ayotte sit down with sales veteran Rob McCann, founder of McCann Sales Consulting, to break down what actually works when it comes to hiring, training and leading high-performing sales teams.</p><p><br></p><p>With over 25 years of experience and a track record of scaling teams, Rob shares real-world lessons on sales coaching, ride-alongs, handling slumps and why most “objections” are really just stalls. If you’re a business owner, sales manager or contractor looking to close more deals with fewer leads, this episode is packed with practical takeaways you can use immediately. Watch the full episode and learn how to build a sales team that consistently wins.</p><p><br></p><p>Chapters:</p><p> 0:00 Introduction & Meet Rob McCann</p><p> 3:00 From Law Enforcement to Sales Leadership</p><p> 7:30 Phone Sales vs. In-Home Sales</p><p> 12:00 Rapport, First Impressions & Likability</p><p> 18:30 Hiring High-Performing Sales Teams</p><p> 25:30 Training, Ride-Alongs & Coaching</p><p> 32:30 Sales Slumps & Accountability</p><p> 38:30 Turning a No Into a Yes (Ride-Along Story)</p><p> 47:00 Objections vs. Stalls & Price Conditioning</p><p> 57:30 Trust, Follow-Ups & Closing Long-Term</p><p><br></p><p>👤 Mentioned: Rob McCann</p><p>https://www.mccannsalesconsulting.com/</p><p>https://www.linkedin.com/in/rob-mccann-493a69386/</p><p><br></p><p>📢 Follow Us:</p><p>Talk Of The Trades: https://linktr.ee/TalkOfTheTrades</p><p><br></p><p>🎧 More Episodes:</p><p>https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC?si=89c71d8200cf49d1</p>
71 total episodes available with 27 transcripts
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This podcast updates daily.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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