Talk Of The Trades Podcast is your go-to resource for HVAC, plumbing, electrical and home services professionals. Hosted by Aaron Watters and Dennis Ayotte from Leadhub, we cover marketing tips, business strategies and the latest industry trends. Each week we dive into SEO, lead generation, AI, Google updates and tools like ServiceTitan. Stay ahead in a competitive market with proven strategies and expert insights.
How Contractors Win on Social Media Without Faking It 🎥 | Talk Of The Trades | Ep. 017
Host Dennis Ayotte interviews Jen McKee of Kee Hart Marketing about how contractors authentically win on social media by focusing on video, consistency, and genuine representation.
20 Feb 2026TRANSCRIPT
Google Business Profile: The AI‑Ready 2026 Checklist ✅ Talk Of The Trades | Ep. 016
🌐 Google Business Profile is your AI‑ready business card—use this 2026 checklist to boost local visibility, conversions, and trust. Hosts Aaron Watters & Dennis Ayotte explain what to fill, how Instagram posts and events/schema feed Google and where GBP can outshine your website. Subscribe for more Talk Of The Trades!
💡 Chapters0:00 Cold open & rapid‑fire agenda1:06 Meet the hosts (Dennis & Aaron)3:10 LSA: 3 hard “don’ts” (name, address, pausing)7:15 LSA: must‑dos + “hidden” metrics (API/Data Studio)10:55 Google calling for quotes; AI‑to‑AI conversations12:29 GBP as your AI‑facing business directory14:13 Fill every field: badges, amenities, inclusivity & pricing16:20 Social signals: Instagram posts indexed in Google18:51 Events & schema + local credibility (chambers, location pages)23:35 Client win‑backs & wrap📢 Follow Us:Talk Of The Trades: https://linktr.ee/TalkOfTheTrades (https://linktr.ee/TalkOfTheTrades)Instagram: https://www.instagram.com/leadhub/ (https://www.instagram.com/leadhub/)TikTok: https://www.tiktok.com/@leadhubagency (https://www.tiktok.com/@leadhubagency)LinkedIn: https://www.linkedin.com/company/leadhub/ (https://www.linkedin.com/company/leadhub/)🎧 More Episodes: Talk of the Trades (https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC?si=b55956f8d1324d9a)
21 Jan 2026TRANSCRIPT
Building Killer Sales Teams: Coaching, Culture & Closing 🧠 Talk Of The Trades | Ep. 015
💪 💼 Building killer sales teams takes more than motivation — it takes coaching, culture and trust. In this episode of Talk Of The Trades, hosts Aaron Watters and Dennis Ayotte sit down with sales veteran Rob McCann, founder of McCann Sales Consulting, to break down what actually works when it comes to hiring, training and leading high-performing sales teams.
With over 25 years of experience and a track record of scaling teams, Rob shares real-world lessons on sales coaching, ride-alongs, handling slumps and why most “objections” are really just stalls. If you’re a business owner, sales manager or contractor looking to close more deals with fewer leads, this episode is packed with practical takeaways you can use immediately. Watch the full episode and learn how to build a sales team that consistently wins.
Chapters:
0:00 Introduction & Meet Rob McCann
3:00 From Law Enforcement to Sales Leadership
7:30 Phone Sales vs. In-Home Sales
12:00 Rapport, First Impressions & Likability
18:30 Hiring High-Performing Sales Teams
25:30 Training, Ride-Alongs & Coaching
32:30 Sales Slumps & Accountability
38:30 Turning a No Into a Yes (Ride-Along Story)
47:00 Objections vs. Stalls & Price Conditioning
57:30 Trust, Follow-Ups & Closing Long-Term
👤 Mentioned: Rob McCann
https://www.mccannsalesconsulting.com/
https://www.linkedin.com/in/rob-mccann-493a69386/
📢 Follow Us:
Talk Of The Trades: https://linktr.ee/TalkOfTheTrades
🎧 More Episodes:
https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC?si=89c71d8200cf49d1
Who has been a guest on Lead IN Podcast
Names identified in recent episode analyses. Showing up to five guests.
Jen McKee
Jerold Hall
Dennis Ayotte
Matty Marshall
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
83,901
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
14 ratings
Podcast Authority Score: 74 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
70
Social presence
91
YouTube
76
Engagement
71
Contact Lead IN Podcast
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Lead IN Podcast
Who hosts Lead IN Podcast?
Austin Linney host the show. Published by Leadhub.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Lead IN Podcast take guests?
The show does not typically feature guests, based on episode analyses.
Where can I read transcripts?
62 of 71 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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