Lead with Purpose

About Lead with Purpose

Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist, emotional change therapist and business coach. She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet. Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. She believes, both in life and business, that we should LEAD WITH PURPOSE. ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT Tze Ching’s website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/

Publisher

Tze Ching Yeung

Category

business · education · science · society & culture

Language

en

Explicit

No

First episode

10 Jan 2023

Latest episode

26 Nov 2024

Latest episodes

83 episodes in the feed.

1. 

   26 Nov 2024

   Managing a Changing Environment With Noah Miller

   Tze Ching Yeung explores ESG with Noah Miller, CEO of Rho Impact, as they discuss how businesses must now prioritize environmental, social, and governance practices to remain competitive in a changing market.

2. 

   19 Nov 2024

   Behavioural Change with Josh Cleall

   On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Josh Cleall, CEO of Jump – a company that helps other companies train their staff in more sustainable behaviours, about his career journey from intern to CEO, as well as behavioural change and sustainability. KEY TAKEAWAYS Our gamification tool and platform incentivises and rewards staff members and people to make tiny changes to their lifestyle, both at home and at work. These little changes all add up to a big impact which saves companies money, carbon, and can be demonstrated through the impact the staff have. With behavioural changes you need to show people exactly why they need to be doing it. For society in general you can’t expect people to change their behaviour if the result is that makes the job or whatever they’re doing slower, more inefficient and expensive, thereby reducing their quality of life and increase their expenses. That’s clearly never going to work. You need to highlight and encourage people by showing the small actions they can take which will have positive benefits in their lives. A great example is sustainable commuting. Fashion is an area where no one has solved this yet. You can encourage people to buy more expensive garments, or repair and fix things. There has been a slight change in this area, especially with apps like Vinted where you can buy good quality, second-hand clothing at a much cheaper price. But it’s not the answer for everyone, there’ll be lots of people who would never entertain that thought, who want high-end luxury items. We have 300 positive behaviours that people can pick from, those behaviours have a points attributed with them: The more difficult ones have a higher points value and lower difficulty ones have lower points. Every month we publish a leaderboard with how the clients have done and the top 10 or 20 individuals each month can pick a prize. A lot of the brands we work with for these prizes have to be aspirational, not consumerist, they have to be as eco-friendly and sustainable as possible. BEST MOMENTS ‘By encouraging people to be more active in their commuting that has a benefit on them (their costs and health), that’s the sweet spot for sustainability and behaviour change.’ ‘There are some behaviours that are really carbon intensive but which you’re never going to encourage people away from, but there are lots of examples where it’s perfectly possible.’ ‘Luxury fashion brands are slowly starting to change their purchasing habits, what materials they’re using, and using repurposed materials more and more.’ ‘It’s human nature that we respond well to badges that we earn, whether it’s on DuoLingo or the Playstation, they spark joy. That’s the approach we take at Jump.’ ABOUT THE GUEST Josh Cleall is CEO of Team Jump, a company that supports a variety of initiatives in the sustainability industry using technology to engage individuals and teams. He says: “Smart use of technology is at the heart of what we do, but making this technology work for our people is how we ensure real change happens. We’re constantly looking at ways we can help users learn more about what it means to be sustainable or improve their wellness and the steps they can take to achieve this. “I joined Jump in 2013 and found that my experience in e-commerce and a MSc in Sustainable Development were a good foundation for the work that we do. I love the challenge of applying our innovative platform to different clients and workplace cultures to ensure they get the most engagement as possible, rewarding those who achieve the most is fun too!” Website (http://www.teamjump.co.uk/) ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website (https://wedisruptagency.com) Facebook (https://www.facebook.com/wedisruptagency) Instagram (https://www.instagram.com/wedisruptagency/) Twitter (https://www.twitter.com/wedisruptagency) LinkedIn (https://www.linkedin.com/in/tzechingyeung/)

3. 

   12 Nov 2024

   Building Effective Teams with Doug Betts

   On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Doug Betts, an HR expert, about how founders can build more effective teams and the lessons that he has learned while growing his business. KEY TAKEAWAYS There’s a lot of things that happen on a daily basis in the corporate world that, when the pandemic happened, just didn’t make sense any more. I wanted to think about doing things in a different way and being a bit more of a positive disruptor in how I worked. For example, it seems pointless going to an office 5 days a week. If you allow a bit of flexibility you’ll benefit a lot of people’s lives. I’m working with some contractors on my business, so I don’t have employees. But I do have external support, where I need it, from experts who can do lower-level tasks that I can’t do myself or don’t enjoy doing. A lot of founders hit a sense of overwhelm, no matter how good you are, it can be a little bit too much and you’re not quite sure which thing to do first. Or it can be feast or famine where work can be so manic that you don’t concentrate on things like marketing and finding new business. Be on top of your numbers, because then you know when you can start to outsource tasks. You need to find people whop align to you business and have similar values to you, and not just about how you work. Ask some behavioural questions when you interview them not just competency-based questions, seeing how they react and what their behaviours are like will let you know if you can trust them or not. Don’t manage them but give them regular ongoing feedback. BEST MOMENTS ‘My motivation for getting out of bed in the morning and doing this is that I like helping people and solve problems.’ ‘Lockdown gave me a good opportunity to reassess and think about what I was going to do next and think about my skillset in a different way.’ ‘As a founder, the business is you and ultimately you’re accountable for everything, so make sure you have a clear vision, mission, and goals for your business and communicate those to your team.’ ‘You’ve got to show up every day in your business, even if you’re not physically there. Your team will look up to you as the motivator and inspirer.’ ABOUT THE GUEST Doug Betts is a visionary HR leader with over 20 years of experience across various sectors, but with a particular interest in Charities/not for profits. Website (https://www.surebettshr.com/) ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website (https://wedisruptagency.com) Facebook (https://www.facebook.com/wedisruptagency) Instagram (https://www.instagram.com/wedisruptagency/) Twitter (https://www.twitter.com/wedisruptagency) LinkedIn (https://www.linkedin.com/in/tzechingyeung/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

7 ratings