Dive into the minds of the most influential figures in sports and entertainment with Leaders of The Game. Hosted by James Gershfield. This podcast explores leadership, innovation, and the strategies driving success.In each episode James will be talking to exceptional leaders, exploring their unique paths, the decisions that defined their careers, and the lessons they’ve learned along the way.
Yvonne Harrison, CEO of Women in Football, discusses leadership and the evolution of women's football with host [Host Name] to inspire inclusive sports environments.
27 Jul 2025
Episode 7 - Dan Keeley - Snow Camp
Dan Keeley, Community & Events Director at Snow Camp, discusses turning personal struggles with bipolar disorder into purpose by empowering youth through snowsports in this interview.
30 Jun 2025
Episode 6 - Martin Dyhouse - Ex-BetFair International
Martin Dyhouse, ex-BetFair International, shares his experiences building brands across various industries and leading commercially effective marketing campaigns in this interview.
1 Jun 2025
Episode 5 - Ibrahim Ugradar - The One Lister
Ibrahim Ugradar discusses his data-led approach to sports media, digital brand strategy, and building community-driven content for global brands like Nike and Liverpool FC in this interview.
3 Mar 2025
Episode 4 - Armaan Ahluwalia - Alpine F1
This week, I’m joined by Armaan Ahluwalia, Head of Strategic Commercial Solutions at BWT Alpine F1 Team. With a career spanning top global organizations like the Brooklyn Nets, Alpine F1, and the Kansas City Chiefs, Armaan has been instrumental in securing and optimizing over $250 million in partnership contracts. From leading the business insights team that helped land the largest NBA jersey patch deal in history to driving commercial innovation in Formula 1, Armaan’s expertise in data-...
16 Feb 2025
Episode 3 - James Haigh - We Are Sweet
This week, I’m joined by James Haigh, Co-Founder of We Are Sweet, to dive deep into the world of leadership, creativity, and building a business in the fast-paced sports and entertainment industry. We cover: The difference between leadership and management The challenges of running a fully remote business Lessons from bad hires (we’ve all had them!) The impact of real-time data in sports Scaling a company during COVID—and thriving Why James has never had a manager (and what that’s meant for h...
2 Feb 2025
Episode 2 - James Corrigan - Northampton Town Football Club
We're back with Episode 2 of Leaders of The Game! This time, I sit down with James Corrigan, Commercial Director at Northampton Town FC, to dive into the world of football commercial strategy. From driving revenue growth to navigating sponsorships and fan engagement, James shares his insights on what it takes to build a successful commercial operation at a football club. We also discuss the evolving landscape of partnerships in sport and the key trends shaping the industry. If you're interest...
20 Jan 2025
Episode 1 - James Southerland - Williams Racing
In the debut episode of Leaders of The Game, I sit down with James Southerland, Head of Partnerships at Williams Racing, to explore the fast-paced world of motorsport sponsorships and partnerships. James shares his journey into the industry, his approach to cultivating meaningful relationships with global brands, and the strategies behind creating impactful partnerships that drive both commercial and sporting success.
Who has been a guest on Leaders of The Game
Names identified in recent episode analyses. Showing up to five guests.
Yvonne Harrison
Dan Keeley
Martin Dyhouse
Ibrahim Ugradar
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,657,710,077
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 27 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
4
Social presence
0
YouTube
93
Engagement
32
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