Leaders on Shopify with John Readman
Claim This Podcastby John Readman
Podcast Overview
<p>Leaders on Shopify is a new podcast hosted by John Readman, a digital marketing veteran with 25 + years’ experience helping brands accelerate growth online. As founder and CEO of Modo25 and Ask BOSCO®, John has worked with global names such as ASOS, Pepsi, BMW, Superdry and more - and he brings that battle-tested insight straight to this show. Each episode of Leaders on Shopify digs into the real stories, strategies and scaling lessons from executives, founders and experts using the Shopify platform. From practical growth tactics and data-driven marketing to leadership decisions that shape successful e-commerce brands, John’s no-nonsense conversations cut past buzzwords to the ideas that actually move the needle for Shopify merchants - especially those that have scaled or are scaling from mid-market to enterprise. Whether you’re a CMO, founder or Shopify partner, this podcast gives an insight into how leaders are navigating the challenges of rapid growth, mastering analytics and building brands that stand out - all while unlocking more value from the Shopify ecosystem. Expect honest insights, actionable takeaways and a host of guests who’ve lived the journey from early traction to serious scale.</p>
Language
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Publishing Since
4/21/2026
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Recent Episodes
July 30, 2026
How FireBelly's Mary-Anne Danarzo builds brands that scale on Shopify
<p>Mary-Anne Danarzo, founder of FireBelly, talks about building brands from the ground up, and what it actually takes to scale them. Mary-Anne shares how a career that started in mobile phone accessories sales led to an agency that's helped brands like Color Wow scale on Shopify all the way to a L'Oreal acquisition, including a Magento-to-Shopify migration that doubled their conversion rate overnight.</p><p></p><p>In this episode, we talk about why nobody actually owns conversion rate inside most businesses, the difference between quantitative data and getting on the phone to real customers, and Mary-Anne's approach to building "brand brains". They also cover the AI tools reshaping ecommerce creative, why Shopify keeps winning against platforms like Salesforce Commerce Cloud for fast-scaling brands, and what medium-to-large brands get wrong when they hesitate to migrate.</p>
June 24, 2026
Scaling a Shopify brand from £1M to £30M: what actually works with Quickfire Digital
<p>What has eight years of working with scaling ecommerce brands taught Nathan Lomax? In this episode the co-founder of Shopify Platinum agency Quickfire Digital, sits down with John Readman to talk about the patterns he sees repeated over again on Shopify.</p><p></p><p>From bot traffic skewing metrics and creating the illusion of a conversion problem, to brands obsessively acquiring new customers while ignoring the ones they already have, Nate is candid about where DTC brands go wrong between £1M and £30M. He also talks about decision paralysis, the temptation to in-house too early, and why some of the fastest-growing brands he's seen simply stopped procrastinating.</p><p></p><p>The episode also covers Quickfire's own journey, from doing social media for a local chip shop to becoming one of a handful of Shopify Platinum agencies in the world, working with Tala, Reebok, Juicy Couture, Beaver Town, and Wrexham FC. </p><p></p><p>Plus: honest takes on headless builds, the AI noise versus AI reality gap, agentic commerce, and how to know when a client relationship isn't working for either side.</p>
June 1, 2026
How Smol scaled to £45M and why they left Shopify to do it
<p>When do you know it's time to leave your ecommerce platform? Neil Campbell, Chief Growth Officer at Smol, has been through it. His direct-to-consumer cleaning brand built a £45M business on Shopify, with every customer on subscription, starting with a free trial, and then made the call to leave Shopify.<br /></p><p>In this conversation with John Readman, Neil breaks down the full Smol journey, from early days on Shopify with Recharge as the subscription engine, through to the point where they were building so much custom development around and beyond Shopify that leaving started to make more sense than staying. He shares the moment Shopify's new checkout rollout forced the decision, why being half-in on a platform is often the hardest place to be, and what brands considering the same move need to think about before they take the leap.</p>
6 total episodes available
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Frequently asked questions
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- What is Leaders on Shopify with John Readman?
<p>Leaders on Shopify is a new podcast hosted by John Readman, a digital marketing veteran with 25 + years’ experience helping brands accelerate growth online. As founder and CEO of Modo25 and Ask BOSCO®, John has worked with global names such as ASOS, Pepsi, BMW, Superdry and more - and he brings that battle-tested insight straight to this show. Each episode of Leaders on Shopify digs into the real stories, strategies and scaling lessons from executives, founders and experts using the Shopify platform. From practical growth tactics and data-driven marketing to leadership decisions that shape successful e-commerce brands, John’s no-nonsense conversations cut past buzzwords to the ideas that actually move the needle for Shopify merchants - especially those that have scaled or are scaling from mid-market to enterprise. Whether you’re a CMO, founder or Shopify partner, this podcast gives an insight into how leaders are navigating the challenges of rapid growth, mastering analytics and building brands that stand out - all while unlocking more value from the Shopify ecosystem. Expect honest insights, actionable takeaways and a host of guests who’ve lived the journey from early traction to serious scale.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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