Leaders with Purpose
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Podcast Overview
<p dir="ltr"><span>What does it really take to lead with purpose in a world of uncertainty, complexity and constant change? What happens when profit, people and values collide?</span></p> <p dir="ltr"><span>Hosted by Rebecca Hull and Lou Lai from Manifesto, Leaders with Purpose goes beyond the headlines and leadership clichés to explore the real, messy, and meaningful work of leading with courage and clarity.</span></p> <p dir="ltr"><span>Every fortnight, hear from the leaders shaping the future across non-profits, culture, technology, and mission-driven organisations to unpack how they stay connected to purpose, navigate transformation, and lead with integrity.</span></p> <p dir="ltr"><span>Through honest reflections, surprising lessons, and practical takeaways, this podcast offers a candid look at what it means to lead today. You’ll hear from industry experts, peers, and change makers across sectors, sharing lived experiences from the frontlines and the system’s edges.</span></p> <p dir="ltr"><span>Because great leadership doesn’t always come with a playbook, but it always starts with purpose.</span></p> <p><span style="font-weight:400;"><br /></span><span style="font-weight:400;"></span><span style="font-weight:400;"> </span></p>
Language
🇺🇲
Publishing Since
9/10/2025
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Recent Episodes
July 22, 2026
How cultural organisations build loyal audiences
How can cultural organisations reach new audiences and turn first-time visitors into loyal supporters? In this mini episode of Leaders With Purpose, Josephine Chanter, Deputy Director of the Design Museum, shares how the museum is rethinking audience development and cultural engagement. Josephine explains why meeting people where they are is essential. By using familiar interests, nostalgia and popular culture as an entry point, cultural organisations can introduce audiences to new ideas and take them on a deeper journey. The Design Museum has already seen the impact of this approach, with its Tim Burton exhibition attracting 260,000 visitors and helping grow its membership to 10,000. She also explores the challenge of building loyalty in a world where people have more choice than ever. Topics covered include:00:00 Building a new audience development strategy00:33 Reaching younger and more diverse audiences01:31 Using programming to create organisational change02:15 Rethinking who is represented in cultural spaces02:40 The “Happy Meal test” for reaching a mass audience03:45 How the Tim Burton exhibition grew the Design Museum’s audience04:01 Turning visitors into loyal supporters05:00 Building meaningful audience relationships05:29 Putting audience insight at the heart of an organisation06:10 Returning from maternity leave into a new leadership role06:47 Asking for support and overcoming self-doubt07:19 Why three mentoring conversations proved transformational Subscribe to Leaders With Purpose for more conversations about leadership, organisational change and creating meaningful impact. Subscribe to the podcast:Spotify: https://open.spotify.com/show/78ASRJjPQjcijfeFxyiafX?si=41269ee0af1a468dApple Podcasts: https://podcasts.apple.com/us/podcast/leaders-with-purpose/id1836126863Amazon Music: https://music.amazon.co.uk/podcasts/ad0874f0-68de-4c21-a3e2-e08dfe71597a/leaders-with-purpose Connect with us:Josephine Chanter: https://www.linkedin.com/in/josephine-chanter/Louise Lai: https://www.linkedin.com/in/louise-lai-3958962a/Manifesto: https://manifesto.co.uk/
July 8, 2026
How to build a loyal audience while the world keeps changing
How do cultural institutions lead change while staying creative, audience-focused, revenue-driven and true to their purpose? In this episode of Leaders with Purpose, Lou Lai, Chief Strategy and Transformation Officer at Manifesto, is joined by Josephine Chanter, Deputy Director of the Design Museum, to explore what it takes to lead transformation across one of the UK’s most recognised cultural institutions. Josephine shares her journey from political lobbying and communications into the culture sector, reflecting on two decades at the Design Museum and the lessons she has learned about leadership, audience engagement and loyalty, decision-making and change. She also discusses women in leadership, including what it means to be a present as a leader, how to create safe spaces for teams to challenge the status quo, and why cultural organisations need to meet audiences where they are while still inspiring them to think differently. Topics covered include:00:00 Introduction to Josephine Chanter and the Design Museum00:54 Josephine’s journey into the culture sector04:43 Leading change at the Design Museum12:42 Helping teams navigate transformation and ambiguity17:09 Building an audience strategy for the future21:51 Loyalty, relevance and meeting audiences where they are24:38 Mentoring, support and women in leadership32:34 Rethinking boardrooms and better governance36:53 Creating autonomy, trust and safer decision-making42:05 Challenging “we’ve always done it this way”48:49 How technology, AI and Instagram are changing audience behaviour55:20 Measuring impact and making better decisions56:34 Advice for the next generation of cultural leaders57:51 What’s next for Josephine and the Design Museum This conversation offers valuable insight into cultural leadership, audience strategy, digital transformation, governance, women in leadership and leading change with clarity and purpose. Subscribe for more conversations on charity leadership, cultural organisations, nonprofit strategy, digital transformation, governance and social impact. Subscribe to the podcast:Spotify: https://open.spotify.com/show/78ASRJjPQjcijfeFxyiafX?si=41269ee0af1a468dApple Podcasts: https://podcasts.apple.com/us/podcast/leaders-with-purpose/id1836126863Amazon Music:https://music.amazon.co.uk/podcasts/ad0874f0-68de-4c21-a3e2-e08dfe71597a/leaders-with-purpose Connect with us:Josephine Chanter: https://www.linkedin.com/in/josephine-chanter/Louise Lai: https://www.linkedin.com/in/louise-lai-3958962a/Manifesto: https://manifesto.co.uk/
June 17, 2026
How inclusive design can help charities create greater impact
Host Rebecca Hull interviews Jim Bowes, CEO of Designability, discussing how inclusive design empowers charities to amplify their impact and navigate sector challenges.
24 total episodes available
Recent guests on Leaders with Purpose
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jim Bowes
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Jude Comyn
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Judith Comyn
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Jude
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Rachael Franklin
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Afsana Lachaux
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Claire Routley
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Frequently asked questions
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- What is Leaders with Purpose?
<p dir="ltr"><span>What does it really take to lead with purpose in a world of uncertainty, complexity and constant change? What happens when profit, people and values collide?</span></p> <p dir="ltr"><span>Hosted by Rebecca Hull and Lou Lai from Manifesto, Leaders with Purpose goes beyond the headlines and leadership clichés to explore the real, messy, and meaningful work of leading with courage and clarity.</span></p> <p dir="ltr"><span>Every fortnight, hear from the leaders shaping the future across non-profits, culture, technology, and mission-driven organisations to unpack how they stay connected to purpose, navigate transformation, and lead with integrity.</span></p> <p dir="ltr"><span>Through honest reflections, surprising lessons, and practical takeaways, this podcast offers a candid look at what it means to lead today. You’ll hear from industry experts, peers, and change makers across sectors, sharing lived experiences from the frontlines and the system’s edges.</span></p> <p dir="ltr"><span>Because great leadership doesn’t always come with a playbook, but it always starts with purpose.</span></p> <p><span style="font-weight:400;"><br /></span><span style="font-weight:400;"></span><span style="font-weight:400;"> </span></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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