Join us for Leading in Ecommerce, a podcast that brings together the brightest minds and top leaders in the industry to explore innovative strategies, opportunities, and trends in global ecommerce. Hosted by John LeBaron, Pattern CRO, each episode explores what brands and businesses are doing to accelerate their online success.
Digital Marketing Strategy for Ecommerce Brands | Neil Patel, Co-Founder of NP Digital
In this special Accelerate ‘23 edition of Leading in Ecommerce, Neil Patel, co-founder of NP Digital, shares his insights on ecommerce digital marketing strategies and trends within the industry. Hear how Neil and NP Digital (https://bit.ly/3lx4DFu) helps businesses deconstruct and improve their digital marketing strategies and what has led him to NP Digital’s success, including hiring an innovative and resilient team.
Listen to Neil Patel again at our Accelerate summit on May 10-11, in Salt Lake City, UT.
Use code NPD20 to buy discounted tickets at accelerationsummit.com.
Neil is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Episode Outline
[00:30] - Introduction to Neil Patel and NP Digital
[00:45] - Neil Patel speaking at Accelerate ‘23
[4:40] - How Neil helps businesses deconstruct their digital marketing strategies.
[08:15] - Neil’s views on omni-channel digital marketing approach
[10:45] - Services that NP Digital provides to businesses
[14:15] - Neil’s personal business growth approach
[16:00] - What lead to Neil’s success in digital marketing
[18:00] - Hiring a great team to grow your business
[22:05] - Role of AI (ChatGPT) in digital marketing
[23:05] - Finding which digital marketing strategies work for your business
[27:30] - See Neil Patel, along with Michael Phelps, Jessica Alba, and industry experts speak at Accelerate ‘23
Additional Resources
Use code NPD20 to buy discounted tickets at accelerationsummit.com
29 Dec 2022
The World-renowned Stanley Tumbler | Matt Navarro, Global Vice President, Stanley at PMI Worldwide
In this episode, Matt Navarro, Global Vice President for Stanley at PMI Worldwide, shares his insights to achieve viral success. Hear how Stanley listens to the consumer and transforms online retail, to maintain category leadership. Matt also explains the transformation of Stanley from outdoor to outside, and his professional transition from retail to digital in his career.
Episode Outline
[00:44] Introduction to Matt Navarro and Stanley
[02:46] Putting Stanley into context
[04:04] Why are products flying off the shelves?
[07:32] Matt’s journey to innovation
[16:37] Transition from traditional retail to digital
[25:40] Culture and remote work
[30:09] Ecommerce and the digital age
[33:45] Becoming a category leader
[37:01] How to understand the customer
[41:27] Most important leadership principle
15 Dec 2022
The Early Days on Amazon | Eytan Wiener, CEO at GETIDA
In this episode, Eytan Wiener, CEO at GETIDA, explains what it was like to sell during the early days of Amazon (over a decade ago) and experiment with the various seller models. Learn about GETIDA, Prosper, and the biggest challenges to GETIDA’s adoption.
Episode Outline
[00:41] Introduction to Eytan
[02:23] Early days on Amazon
[04:33] Selling brands and businesses and transitioning to GETIDA
[09:12] GETIDA’s unique solution
[12:34] What is Prosper?
[16:27] Innovation
[21:41] Succeeding as a brand on Amazon
[25:13] Leadership principle
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