Leading Local Insights

About Leading Local Insights

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.

Publisher

BIA Advisory Services

Category

business

Language

en

Explicit

No

First episode

15 Mar 2021

Latest episode

12 Aug 2026

Latest episodes

113 episodes in the feed.

1. 

   12 Aug 2026

   Political Crowd-Out: Record Spending Squeezes Local Advertisers

   Local TV can feel like the safest bet for reach, until election season turns the ad break into a bidding war. In this Leading Local Insights Podcast, joined by an exceptional panel of political experts, we explore political crowd-out — when political spending pushes local advertisers out of TV inventory — and what it means for pricing, availability and where those ad dollars go next. If you are planning around political advertising, broadcast inventory constraints, or local media strat...

2. 

   29 Jun 2026

   Selling More Than a 30-Second Spot: Advertising That Gets Renewed

   Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of Marketing & Revenue Enablement at Megaphone TV, joins BIA's Mike Boland to discuss how interactive advertising is helping broadcasters transform traditional 30-second commercials into premium "interactive 30s" that generate measurable engagement and deliver stronger results for advertisers. Josh explains how interactive formats—includi...

3. 

   18 Jun 2026

   The Connected Car: Advertising's Next Frontier

   What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the dealership. In this episode of BIA's Leading Local Insights Podcast, Rick Ducey sits down with connected vehicle expert Roger Lanctot, chairman and founder of Strategia Now Consulting, to explore how connected cars are evolving into media ecosystems. They discuss AI assistants, pers...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.7 / 5

3 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 36 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

49

Social presence

0

YouTube

0

Engagement

60

Contact Leading Local Insights

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.