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Leading Rural Health Care

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by Brendan Hurley

5.0(1 reviews)
9 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Real leaders. Real challenges. Real impact in rural health. Rural health care is personal, complex and deeply rooted in community. On Leading Rural Health Care: Conversations Beyond the Margin, your host, Brendan Hurley, sits down with the executives, innovators and changemakers balancing financial pressures, workforce shortages, infrastructure and technology challenges and the urgent need to deliver quality care close to home. Their stories go beyond the balance sheet to reveal the ideas, innovations and people working tirelessly to keep quality care accessible in their communities. From community trust and perception to financial survival, you'll hear what's working, what's not and what's next in the field. Tune in for lessons from peers and a renewed sense of what leadership looks like when the stakes couldn't be higher. If you lead or aspire to lead in rural health care, this is your front-row seat to real conversations.

Language

🇺🇲

Publishing Since

3/12/2026

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Recent Episodes

Episode thumbnail for A Paramedic's Path to the Corner Office

July 21, 2026

A Paramedic's Path to the Corner Office

<p>What does it take to turn around a rural hospital in under three months? In this episode, Steve Henson, CEO of Ste. Genevieve County Memorial Hospital, shares the story behind his fast-moving restructuring plan and the unconventional career path — from ambulance driver to attorney to hospital executive — that prepared him for it. Henson discusses the realities of critical access hospital finances, the growing impact of Medicare Advantage on rural hospital margins, and why rural hospitals function as economic engines for their communities. He also shares his approach to building trust with staff quickly, including the informal leaders every organization relies on. This episode offers a clear-eyed view of the financial and leadership challenges shaping rural health care today.</p>

Episode thumbnail for Building Trust Through Vulnerability and Presence

June 24, 2026

Building Trust Through Vulnerability and Presence

<p dir="ltr">Earning trust is the foundation of leadership—especially for a leader stepping into a century-old organization. In this episode, Matt Fry, president and CEO of Freeman Health System in Joplin, Missouri, shares what it takes to lead a locally owned, nonprofit health system through a period of growth and change. </p> <p dir="ltr">As the first CEO hired from outside the organization in its 100-year history, Fry explains how presence, humility and a willingness to be vulnerable is helping him build trust with his team and community. He also discusses empowering his leadership team, advancing quality through lean process improvement and integrating behavioral health across the system. This conversation offers a candid look at the mindset required to lead rural health care forward while keeping people and communities at the center.</p>

Episode thumbnail for A National View on Rural Health Care

June 22, 2026

A National View on Rural Health Care

<p dir="ltr">Rural hospitals are often misunderstood, underfunded and underestimated, but they are also some of the most innovative health care organizations in the country. In this episode, Alan Morgan, CEO of the National Rural Health Association, shares a national perspective on the forces shaping rural health care today. </p> <p dir="ltr">Drawing on more than 35 years of health policy experience, Morgan covers the real reasons rural hospitals close, what the Rural Health Transformation Fund could mean for the future, the ongoing battle over the 340B drug program and why collaboration — inside and outside the hospital — is the defining trait of successful rural health leaders. </p> <p dir="ltr">He also offers a direct challenge to rural leaders: tell your story, because it matters more than you think.</p>

9 total episodes available

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Frequently asked questions

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What is Leading Rural Health Care?

Real leaders. Real challenges. Real impact in rural health.

Rural health care is personal, complex and deeply rooted in community. On Leading Rural Health Care: Conversations Beyond the Margin, your host, Brendan Hurley, sits down with the executives, innovators and changemakers balancing financial pressures, workforce shortages, infrastructure and technology challenges and the urgent need to deliver quality care close to home. Their stories go beyond the balance sheet to reveal the ideas, innovations and people working tirelessly to keep quality care accessible in their communities.

From community trust and perception to financial survival, you'll hear what's working, what's not and what's next in the field. Tune in for lessons from peers and a renewed sense of what leadership looks like when the stakes couldn't be higher.

If you lead or aspire to lead in rural health care, this is your front-row seat to real conversations.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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