Leading the Way explores the biggest questions facing today’s arts and cultural leaders: how to grow revenue, deepen audience relationships, and lead confidently through uncertainty. Join TRG Arts CEO Jill S. Robinson and her colleagues for candid conversations that combine practical strategy, real audience behavior, and grounded insights into what’s actually working across the sector today.
Leading the Way with Jill S. Robinson
Claim This Podcastby TRG Arts
5.0(5 reviews)
23 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality18
Social0
YouTube76
Engagement32
Podcast Overview
Leading the Way explores the biggest questions facing today’s arts and cultural leaders: how to grow revenue, deepen audience relationships, and lead confidently through uncertainty. Join TRG Arts CEO Jill S. Robinson and her colleagues for candid conversations that combine practical strategy, real audience behavior, and grounded insights into what’s actually working across the sector today.
Language
🇺🇲
Publishing Since
9/15/2023
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality18
Social0
YouTube76
Engagement32
7
Excellent Areas
0
Good Performance
12
Growth Opportunities
excellent
Episode Length
27 minutes
Performing excellently!
poor
Publishing Consistency
Every 53 days
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for Leading the Way with Jill S. Robinson
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 23, 2026
The One Metric Behind Your Future Revenue Growth
<p>In Part 1 of our Demand series, <a href="/leadingtheway">Before We Talk About Ticket Prices, Let’s Talk About Demand</a>, we explored what creates demand in the first place. Now comes the fun part. Once demand exists, how do you actually manage it?</p><p>The team begins with one metric most organizations overlook: <strong>per capita revenue. </strong>More than almost any other number, it reveals how audiences are valuing an event and whether demand is strengthening, stagnating, or slipping away. The trend matters more than the number itself, making it one of the earliest indicators of where revenue opportunities exist.</p><p><br></p><p>From there, the conversation gets practical, moving to scale plans, pricing structures, and the patterns hidden inside a seating map. Why do some houses fill in ways that leave money on the table? Why can a declining average ticket price signal a problem? And why does dynamic pricing work best? Get your foundation solid, then let pricing do its job.</p><p><br>The episode closes with a challenge for leaders, and maybe the most freeing idea of all: you don't have to chase every show equally. The TRG team makes a simple case for putting your oxygen mask on first. Give your high-demand shows the attention they deserve, to earn every bit of revenue they can, and use that strength to support the rest. </p><p><br><strong>Key Takeaways:</strong></p><ul><li><strong>Per capita revenue </strong>is one of the clearest indicators of audience demand.</li><li><strong>A smart scale plan</strong> comes first; dynamic pricing is the cherry on top, not the foundation.</li><li>"<strong>Little and often" pricing</strong> <strong>changes</strong> protect both your revenue and your loyal patrons.</li><li><strong>The right software frees your team</strong> to do what people do best: build relationships.</li><li><strong>Demand is a team sport</strong>; run it through weekly revenue pacing meetings to identify and respond to signals early. </li></ul>
June 9, 2026
Before We Talk About Ticket Prices, Let's Talk About Demand
<p>When revenue goals aren't being met, it's natural to look at pricing. </p><p>Should tickets cost more? How high is too high? Should we discount more often? Are ticket prices driving audiences away? <br> <br>But what if price isn't the place to start? </p><p>In Part 1 of this two-part conversation on demand, we step back to explore one of the most important questions facing arts organizations today: What actually drives demand? </p><p>Join the TRG team as they examine the difference between demand and pricing, challenge some common assumptions about audience behavior, and discuss why organizations often spend too much time focused on ticket prices and not enough time understanding what makes people want to attend in the first place. </p><p>Along the way, you'll hear practical insights about audience perception, the role of value and relevance, and why strong demand is built long before someone reaches the purchase page. </p><p>This episode lays the foundation for the conversation ahead. Before organizations can influence demand, they need to understand how it works, what shapes it, and why it plays such a critical role in long-term revenue growth. </p><p>In Part 2, we'll take the next step, exploring how organizations can identify demand signals, evaluate performance throughout the sales cycle, and make more intentional decisions about pricing, pacing, and revenue strategy. </p><p><strong>Key Takeaways:</strong> <br>• Why demand and pricing are not the same thing, and why the distinction matters. </p><p>• How audience interest, perception, and relevance influence attendance long before price enters the conversation. </p><p>• Why pricing often responds to demand rather than creating it. </p><p>• The role audience behavior plays in shaping revenue outcomes. </p><p>• How perceptions of value and success influence purchasing decisions. </p><p>• Why discounting isn't always the answer to revenue challenges. </p><p>• What arts leaders should understand about demand before making pricing decisions. </p><p>• The foundation organizations need in place before they can actively manage and influence demand. </p>
May 12, 2026
Why Your Revenue Problem Might Really Be A Relationship Problem
<p>Most arts organizations can tell you their revenue targets. Fewer can clearly identify the relationships that will deliver them. </p><p>As financial pressure continues across the sector, many organizations focus on short-term income. But as this episode explores, revenue doesn’t happen in isolation. It’s built through strengthening audience relationships over time. </p><p>This conversation introduces TRG’s core relationship framework: Tryers, Buyers, and Advocates. It explores how organizations can better understand the behaviors already inside their CRM systems and use those insights to build stronger loyalty and more sustainable revenue. </p><p>The TRG team also introduces four strategic focus areas that shape the season ahead: Recency, Demand, People, and Discipline — practical ways organizations can strengthen audience engagement and improve long-term financial stability. </p><p>At the center of the conversation is a simple idea: organizations that focus intentionally on relationships are better positioned to navigate uncertainty, grow loyalty, and build sustainable revenue. </p><p><strong>Key Takeaways to Put Into Action:</strong> </p><ul><li><strong>Revenue is built through relationships:</strong> Tickets, donations, memberships and subscriptions are outcomes of audience behavior over time. </li><li><strong>Your future revenue is rooted in past behavior:</strong> The people most likely to return may already be in your database. </li><li><strong>Not all relationships need the same approach</strong>: Tryers, Buyers, and Advocates each require different strategies and levels of investment. </li><li><strong>Frequency starts with recency:</strong> The sooner audiences re-engage, the more sustainable loyalty becomes. </li><li><strong>People-based planning creates clarity</strong>: Understanding audience behavior helps organizations forecast more accurately and prioritize resources more effectively. </li><li><strong>Discipline drives results:</strong> Sustainable growth requires consistent focus, accountability, and action. </li></ul>
23 total episodes available
Similar Podcasts
Discover related shows you might enjoy
The Offstage Mic
Aubrey Bergauer
CI to Eye
Capacity
The Daily
The New York Times
Serial
Serial Productions & The New York Times
Good Hang with Amy Poehler
The Ringer
The Ezra Klein Show
New York Times Opinion
Pod Save America
Pod Save America
On the Media
WNYC Studios
SmartLess
Jason Bateman, Sean Hayes, Will Arnett
Dare to Lead with Brené Brown
Vox Media Podcast Network
The Lonely Island and Seth Meyers Podcast
The Lonely Island & Seth Meyers
Las Culturistas with Matt Rogers and Bowen Yang
Big Money Players Network and iHeartPodcasts
Conan O’Brien Needs A Friend
Team Coco & Earwolf
Up First
NPR
Pop Culture Happy Hour
NPR
Deep-dive analytics for Leading the Way with Jill S. Robinson
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Leading the Way with Jill S. Robinson?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.