This podcast series by the Digital Tourism Think Tank tackles some of the major shifts happening in tourism right now, through the lens of experts across our industry. Released in a set of different series, each will tackle a different critical shift, starting with the shift to the need for data to drive our sustainability efforts.

Leading Tourism's Transition
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Podcast Overview
This podcast series by the Digital Tourism Think Tank tackles some of the major shifts happening in tourism right now, through the lens of experts across our industry. Released in a set of different series, each will tackle a different critical shift, starting with the shift to the need for data to drive our sustainability efforts.
Language
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Publishing Since
11/28/2022
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Recent Episodes

April 17, 2026
How Design Thinking Enables Digital Hospitality in Tourism
<p>In this episode, Nick Hall speaks with Outi Kähkönen, Petra Paloniemi and Päivi Hanni-Vaara from Lapland University of Applied Sciences about how to link hands-on learning with business needs. Through practical examples from Lapland UAS's innovative teaching methods, the discussion demonstrates how design thinking creates value by academia working collaboratively with industry. </p><p>Through initiatives focused on developing advanced digital skills and establishing the concept of regenerative luxury tourism, they discuss the benefits of conducting experiments to help students learn to empathise, frame challenges, ideate at scale and prototype. You'll also gain insights into the business perspective, looking into how SMEs are adopting AI in their workflows and the importance of ethics and authenticity. Listen to the episode to discover how AI supports the process while keeping human connection central.</p>

May 26, 2025
The Experience Boom: Driving Destination-Led Bookable Experiences
Host Nick Hall interviews Natasha Martin, James Lemon, and Panos Kokkalis about developing sustainable visitor experiences, integrating technology, and scaling distribution in the evolving tourism sector.

May 12, 2025
The Experience Generation: Marketing to the Next-Gen Travellers
Nick Hall and Craig Everett interview Lottie Norman and Jeremy Jauncey about marketing to younger travelers, exploring social media strategies, influencer roles, and AI's impact on content and engagement.
12 total episodes available
Recent guests on Leading Tourism's Transition
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Natasha Martin
Guest
James Lemon
Guest
Panos Kokkalis
Guest
Lottie Norman
Guest
Jeremy Jauncey
Guest
Annakaisa Ojala
Guest
Patrick Melchior
Guest
Sara King
Guest
Omar Van Beek
Guest
Birthe Menke
Guest
Professor Ian Yeoman
Guest
Peter Bishop
Guest
Deep-dive analytics for Leading Tourism's Transition
Frequently asked questions
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- What is Leading Tourism's Transition?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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