This podcast series by the Digital Tourism Think Tank tackles some of the major shifts happening in tourism right now, through the lens of experts across our industry. Released in a set of different series, each will tackle a different critical shift, starting with the shift to the need for data to drive our sustainability efforts.
How Design Thinking Enables Digital Hospitality in Tourism
In this episode, Nick Hall speaks with Outi Kähkönen, Petra Paloniemi and Päivi Hanni-Vaara from Lapland University of Applied Sciences about how to link hands-on learning with business needs. Through practical examples from Lapland UAS's innovative teaching methods, the discussion demonstrates how design thinking creates value by academia working collaboratively with industry.
Through initiatives focused on developing advanced digital skills and establishing the concept of regenerative luxury tourism, they discuss the benefits of conducting experiments to help students learn to empathise, frame challenges, ideate at scale and prototype. You'll also gain insights into the business perspective, looking into how SMEs are adopting AI in their workflows and the importance of ethics and authenticity. Listen to the episode to discover how AI supports the process while keeping human connection central.
26 May 2025
The Experience Boom: Driving Destination-Led Bookable Experiences
Host Nick Hall interviews Natasha Martin, James Lemon, and Panos Kokkalis about developing sustainable visitor experiences, integrating technology, and scaling distribution in the evolving tourism sector.
12 May 2025
The Experience Generation: Marketing to the Next-Gen Travellers
Nick Hall and Craig Everett interview Lottie Norman and Jeremy Jauncey about marketing to younger travelers, exploring social media strategies, influencer roles, and AI's impact on content and engagement.
28 Apr 2025
Impactful Experiences: Transforming Tourism with Purpose
Host Nick Hall and Craig Everett interview Annakaisa Ojala, Patrick Melchior, and Sara King about sustainability in tourism, exploring challenges, opportunities, and technology's role in shaping responsible travel experiences.
29 Oct 2024
Data-Driven Strategies for Destination Management
Omar Van Beek, Business Intelligence Marketeer, discusses how destination management organizations use data-driven strategies to understand visitor behavior and improve experiences in this interview.
23 May 2023
Futures, Sustainability and Regeneration
Birthe Menke, PhD Fellow, explores tourism's readiness to embrace sustainability and different scenarios for better engagement, envisioning tourism as a force for good in this interview episode.
16 May 2023
Looking to 2050: Where is tourism headed?
Professor Ian Yeoman and Birthe Menke explore the mega-drivers and disruptors shaping tourism's future to 2050, discussing scenario planning and the confidence in future predictions in this interview episode.
9 May 2023
Futures & Foresight Basics: Do we have agency?
Peter Bishop, Founder of Teach the Future, explains futures thinking and foresight to Birthe Menke, discussing how evaluating scenarios and participatory approaches help design a better future in this interview.
3 May 2023
Season 2 Preview
The podcast series "Leading Tourism's Transition" previews its second season, which tackles major shifts in the tourism industry through futures, foresight, sustainability, and regeneration.
29 Dec 2022
Part 3: Investing in Data Capabilities
Michelle Novotny, Lead Data Analyst, discusses the critical role of people in becoming data-driven during challenging times for talent retention in the tourism industry in an interview with Birke Valentin.
20 Dec 2022
Part 2: Selecting the Right Data & Content
Arturo Rafael Constantini Torres and Birke Valentin discuss how destinations can select the right data and content to support sustainability efforts in this interview episode.
28 Nov 2022
Part 1: Data Driven Destinations - Processes & Development
Professor Anna Scutari discusses how destinations become more data-driven to meet sustainability goals, measuring tourism's regional impact and creating transformation in this interview with Birka Valentin.
Who has been a guest on Leading Tourism's Transition
Names identified in recent episode analyses. Showing up to five guests.
Natasha Martin
James Lemon
Panos Kokkalis
Lottie Norman
Jeremy Jauncey
Podcast Authority Score: 13 / 100
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Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Leading Tourism's Transition
Who hosts Leading Tourism's Transition?
Nick Hall and Craig Everett host the show. Published by Digital Tourism Think Tank.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Leading Tourism's Transition take guests?
Yes. Guests have been identified in episode analyses.
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