No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
Lean Marketing
Claim This Podcastby Allan Dib
4.8(12 reviews)
72 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇦🇺
86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality99
Social97
YouTube85
Engagement51
Podcast Overview
No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
Language
🇺🇲
Publishing Since
5/21/2024
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86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality99
Social97
YouTube85
Engagement51
10
Excellent Areas
2
Good Performance
7
Growth Opportunities
excellent
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Every 7 days
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good
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64 episodes over 1.3 years
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Recent Episodes
August 7, 2026
Episode 72: How Alan Collins Used the 1-Page Marketing Plan to Build Two Businesses
<p>What would it take to walk away from ten years of steady, profitable work and start over in a completely different market?</p><p>Alan Collins did exactly that. He spent a decade building a lean, highly profitable electrical business in Sydney before realizing the real asset wasn't his tools or his trade. It was the system. In this episode, Allan Dib sits down with the Sparky Mentor to trace the full arc: from a Celtic Tiger apprenticeship in Ireland, to landing in Sydney with nothing, to building a quoting and customer experience system so precise that 95% of his work is quoted without ever leaving his desk. Today, Alan runs a mentorship for electricians that hit 26 members in under a year. No ads. No sales team. Just a podcast, an Instagram account, and content so generously given that people line up to pay to get inside.</p><p><strong>Key Takeaways:</strong></p><p>1. From Winging It to 600+ Five-Star Reviews: Alan traces how he rebuilt his electrical business from the ground up after discovering Allan's 1-Page Marketing Plan, narrowing to residential work only and building a repeatable experience system that now generates reviews on autopilot.<br>2. <strong>Raise Your Price, Halve Your Hours:</strong> Alan reveals why the biggest lever in most trades businesses isn't hustle. It's pricing. Charging double and working half the time isn't a fantasy. It's the math that changes when you stop serving price shoppers and start targeting clients who value quality over cost.<br>3. <strong>95% of Quotes Sent Without Leaving the Desk:</strong> Alan walks through the virtual quoting system that runs his entire enquiry-to-booking process, including photo submissions, automated templates, and a five-step follow-up sequence that handles the chasing so he doesn't have to.<br>4. <strong>How a Podcast and Instagram Replaced a Sales Team:</strong> Alan explains why he never runs cold ads and never will, letting his free content do the qualifying long before anyone pays a dollar, and what Allan Dib calls "brand width" and why it determines the quality of every client you close.<br>5. <strong>AI Cut Allan's 12-Month Program to Four Months:</strong> Allan Dib shares how Lean Marketing used AI as an implementation accelerator, not a replacement for coaching, to compress their flagship program from a year to four months, and what Alan is already building inside the Sparky Mentorship to do the same.</p><p>If you've built something real and wondered whether the knowledge behind it could become its own business, this episode answers that question in full.</p><p><strong>Connect with Alan Collis:</strong></p><p><strong>Website:</strong> <a href="https://simplifiedsparky.com/">https://simplifiedsparky.com/</a><br> <strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/alan-collins-04b5643b4/">https://www.linkedin.com/in/alan-collins-04b5643b4/</a><br> <strong>Instagram:</strong> <a href="https://www.instagram.com/_alan.collins/">https://www.instagram.com/_alan.collins/</a><br> <strong>YouTube: </strong><a href="https://www.youtube.com/@AlanCollinsChannel">https://www.youtube.com/@AlanCollinsChannel</a><br> <strong>Podcast:</strong> <a href="https://open.spotify.com/show/5ZS9EIHBuMU8ht8IkaSkSn?si=6268b850215a4af9&nd=1&dlsi=323b2765a80c4529">https://open.spotify.com/show/5ZS9EIHBuMU8ht8IkaSkSn?si=6268b850215a4af9&nd=1&dlsi=323b2765a80c4529</a></p><p><br><strong>Connect with Lean Marketing:</strong></p><p>Website: <a href="https://leanmarketing.com/"><strong>https://leanmarketing.com/</strong></a><strong><br> Work With Us: </strong><a href="https://leanmarketing.com/accelerator**"><strong>https://leanmarketing.com/accelerator</strong></a><strong><br>Books: </strong><a href="https://leanmarketing.com/books**"><strong>https://leanmarketing.com/books</strong></a><strong><br>Podcast: </strong><a href="https://leanmarketing.com/podcast"><strong>https://leanmarketing.com/podcast</strong></a><strong><br> LinkedIn:</strong> <a href="https://www.linkedin.com/company/successwise/**">https://www.linkedin.com/company/successwise/</a><br><strong>YouTube: </strong><a href="https://www.youtube.com/@LeanMarketingOfficial">https://www.youtube.com/@LeanMarketingOfficial</a><br> <strong>Free Resources:</strong> <a href="https://leanmarketing.com/learn**">https://leanmarketing.com/learn</a></p>
February 25, 2026
The Invisible Rules That Decide Who Gets The Deal in Business with Ujwal Arkalgud
Host interviews Ujwal Arkalgud, cultural anthropologist, about mastering the "Invisible Rules" of subtle signals and psychological dynamics to shape perception in B2B markets and drive enterprise value.
February 11, 2026
Episode 70: The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar Zenhom
Host interviews Omar Zenhom, host of the $100 MBA Show, about leveraging personal branding, content creation, and unique skills to build a successful business in today's market, offering practical insights for entrepreneurs.
72 total episodes available with 43 transcripts
Recent guests on Lean Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ujwal Arkalgud
Guest
Omar Zenhom
Guest
Oksana Koriakova
Guest
Robert Glazer
Guest
Claire Marshall
Guest
Alana Nicholls
Guest
Brent Ridge
Guest
Chris Ducker
Guest
Mike Michalowicz
Guest
David Jenyns
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Jack Delosa
Guest
Nick Bradley
Guest
Deep-dive analytics for Lean Marketing
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Lean Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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