The Leap Frog Collective Podcast is published to the Leap Fog Collective website at leapfrogcollective.com every Friday, and is available on all of your favorite podcasting platforms.
Once a week, we invite a guest to talk about their experiences with personal branding, marketing, content creation, and everything in between.
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Leap Frog Collective Podcast - Season 2, Episode 5 - Kevin Logan Jr.
Season 2, Episode 2 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
I had a fun conversation with Kevin Logan Jr. (https://www.linkedin.com/in/kevinloganjr/), an Independent Recruiter and Creative Marketing Consultant based in Seattle, Washington. Kevin's evolution from a career at Amazon to working with startups all over the country is fascinating, and I loved his perspective on LinkedIn, how we build relationships, how COVID has changed the corporate landscape and more.
We discussed a wide variety of topics, including:
* How he searches for candidates for the jobs his client needs filled, and how that's changed with COVID and less ties to location
* His transition from working for Amazon to building a business for himself
* His early time and struggles on LinkedIn
* How Snark Squad got started with Chelsea Robberson & Jennifer Brick
* The realities of what LinkedIn is and what it should be
* What he would and wouldn't recommend people to do when they first get started on LinkedIn
This one was so fun!
9 Apr 2021
Leap Frog Collective Podcast - Season 2, Episode 4 - Juma Bannister
Season 2, Episode 2 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
I had a fun conversation with Juma Bannister (https://www.linkedin.com/in/jumabannister/), the Founder of Relate Studios (https://www.relatestudios.com/) based in the beautiful islands of Trinidad and Tobago. Relate focuses on strategic marketing services for a wide variety of clients in the Caribbean, with a particular focus on video. Juma's LinkedIn content along these lines is also fantastic, and a great example to follow of how to build an authentic brand.
We discussed a wide variety of topics, including:
* The structure of Relate Studios
* How Juma manages his time and the projects the company's working on in 2021
* How things have changed since COVID, and where lead generation and new business is coming from
* How we use LinkedIn for the development of our businesses
* His thoughts on the present and future of Clubhouse, and
* What he would and wouldn't recommend people to do when they first get started on LinkedIn
This one was so fun!
2 Apr 2021
Leap Frog Collective Podcast - Season 2, Episode 3 - Mike Allison & Jeremy Essers
Season 2, Episode 2 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
It was awesome to have Mike Allison (https://www.linkedin.com/in/mike-allison-content-igniters/) & Jeremy Essers (https://www.linkedin.com/in/jeremy-essers/) as my guests! Mike and Jeremy are founding members of the Leap Frog Collective and have been huge advocates of the community in our infancy.
Mike runs a group called Content Igniters, where he helps established business owners, freelancers and small business owners make their lives easier through content creation. Jeremy is a former chef who has shifted his attention to being a copywriter, and he's off to a blazing fast start.
We discussed a wide variety of topics, including:
* How they manage their time and get a good start to the day
* What's going to happen in the "talent wars" and the rush back to the office
* What 2021 has looked like so far in terms of barriers and opportunities
* The value of LinkedIn and the free content and education available
* What they would encourage people to do and not to do when getting started on LinkedIn
This one was so fun!
Season 2, Episode 2 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
It was awesome to have Jocelyn Brady (https://www.linkedin.com/in/jocelynbrady/) as my guest!
Jocelyn once worked as a copywriter for major brands like Nike, HP, Microsoft, and more, but made the switch a few years ago to working as a brain coach helping people find their best mindset.
Her LinkedIn content is a great example to follow - a fun mix of videos, stories. Everything she does is centered around the notion of play, which is unique and valuable to consider.
We discussed a wide variety of topics, including:
* Her early career in the corporate world working with multi-billion dollar companies
* Why she decided to shift and work as a brain coach
* The value of play in our lives and experimentation
* What she would recommend for people just getting started on LinkedIn, and
* Her encounter with "Semi-Retired Steve", her first LinkedIn troll
This one was so fun!
Season 2, Episode No. 1 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
It was awesome to have Haylee Kalani (https://www.linkedin.com/in/creative-high-performance-coach/) as my guest!
Haylee's approach to content creation and developing a community for creatives is fantastic. Her content always makes me stop and pause in the LinkedIn feed, and it was really exciting to learn more about her approach and philosophy.
Haylee runs Kalani Consulting, a high-performance coaching service for creatives, and co-founded the 828 Collective that's bringing creatives together to collaborate.
She has a fun and engaging mix of content on social media - especially LinkedIn and Twitter - that's a great example for people to follow as they're building a brand.
We discussed a wide variety of topics, including:
* Her coaching theory
* The reasons behind starting the 828 Collective and what it's building for people
* The balance between the personal and professional in content creation
* Building the voice of your brand through self-reflection
* How to get started building content on LinkedIn, and what you shouldn't do
Episode No. 10 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
It was awesome to have Chantelle Marcelle (https://www.linkedin.com/in/chantellemarcelle/) as my guest!
Chantelle is a master growth marketer and community builder who is currently working as the Head of Growth for Promo Prep and as an advisor for the rapidly growing content curation app, Swpely.
She has a fun and engaging mix of content on social media - especially LinkedIn and Twitter - that's a great example for people to follow as they're building a brand.
We discussed a wide variety of topics, including:
* Her transition from journalism to marketing
* How she manages time in her crazy schedule
* What she's seeing work well in the unique climate that COVID has caused and what's been hard
* Her thoughts around social media and community building and more
Episode No. 9 of the Leap Frog Collective (http://www.leapfrogcollective.com/lfc-podcast) podcast is live!
It was awesome to have Ryan Kovach (https://www.linkedin.com/in/ryankovachmarketing/) as my guest!
Ryan is a fractional CMO who has built his business RKCMO to work with companies on their fractional marketing needs.
Ryan has a big personality which I really enjoy, and we had a fantastic conversation on branding, building a business and what to do and not to do on LinkedIn.
We discussed a wide variety of topics, including:
* How he started RKCMO, and what drove him there
* How his business is going so far in 2021 and the challenges he's faced
* How he approaches his brand and content here on LinkedIn
* And his recommendations for people on what to do, and what not to do when starting a brand
It was a fun one!
We're excited to have William Deck (https://www.linkedin.com/in/williambdeck/), founder of Mind Business LLC with us as our guest on Episode No. 8 of the Leap Frog Collective podcast (https://www.leapfrogcollective.com/lfc-podcast).
William works with professionals on mindset transformation through his business, and works with companies on improving their diversity, equality and inclusivity initiatives.
His outlook on building a mindset of abundance and generosity really struck a chord with me. This was a fantastic conversation y'all!
We discussed a wide variety of topics, including:
* How the subconscious mind helps you to build your reality
* Building a mindset of abundance and prosperity through your mindset
* His personal branding mantra
* And what to do, and not to do when starting to create content
We're excited to have Nesha V. Frazier (https://www.linkedin.com/in/neshavfrazier/), founder of Courage Hackers with us as our guest on Episode No. 7 of the Leap Frog Collective podcast (https://www.leapfrogcollective.com/lfc-podcast).
Nesha works with women over 30 to overcome themselves and take control of their success. She also works full-time as a Human Resources Business Partner, and is a master at juggling the different parts of her life.
We discussed a wide variety of topics, including:
Our shared experience as college athletes, and what that life teaches you
Being fully honest and transparent about your story, who you are, and where you're headed
Building business organically versus pitching to find new leads
Her personal branding mantra
What to do, and not to do, when you start finding your voice
It was a fun one!
Sponsorships: off for this episode
We're excited to have Reggie Mac (https://www.linkedin.com/in/reggiemac/), founder of The Birth of Cool and self-styled brand composer with us as our guest for Episode No. 6 of Season 1 of the Leap Frog Collective podcast (https://www.leapfrogcollective.comm/lfc-podcast).
Reggie has a unique, fun approach to finding your voice (check out the signature Mickey Mouse coffee cup in his videos y'all).
We discussed a wide variety of topics, including:
* The weird world of LinkedIn
* Having a mindset of gratitude and what that brings
* How being you is the best approach to content creation
* His advice on how to get started creating content and what NOT to do
It was a fun one!
We're excited to have Jay Desai (https://www.linkedin.com/in/jayanishdesai/), founder of Swpely (https://www.swpely.com/), with us as our guest for Episode No. 5 of the Leap Frog Collective podcast (https://www.leapfrogcollective.com/lfc-podcast).
Jay has worked as a growth marketer in the B2B space for some time and is striking out to start Swpely, a swipe file tool for modern marketers which is going to be a game-changer. Jay also hosts the DTC Pod and has a fantastic, engaged personal brand across social media including LinkedIn and Twitter.
We discuss Jay's goal-setting process, what the future holds for Swpely, and his advice for people just getting started on the journey of building their brands.
We're excited to have Emily Crookston (https://www.linkedin.com/in/emilycrookston/), founder of Pocket PhD (https://www.thepocketphd.com/), with us as a guest for Episode No. 3 of the Leap Frog Collective podcast (https://www.leapfrogcollective.com/lfc-podcast).
Emily has built a business around ghostwriting for clients working on business books, developmental editing, and coaching. She also ghostwrites for bloggers across different industries.
Pocket PhD has a wide variety of services that make things very easy to get your book idea to market fast.
Emily talks about how she sets goals, the state of the publishing and self-publishing industries in COVID, and what authors are doing to make ends meet in these strange times.
She also gives some great tips on personal branding and how she's built a very engaged following of almost 4K on LinkedIn.
Sponsorships: off for this episode
We're excited to have Camille Trent, the Managing Editor at MarketerHire.com (http://www.marketerhire.com) with us as a guest for Episode No. 3 of the Leap Frog Collective podcast.
Camille's history as a copywriter, brand manager, and digital marketer is well-documented, and her voice in the marketing community on LinkedIn is powerful and dynamic.
Camille's background on MarketerHire.com and the niche they're filling in matching freelance marketers with those who need them is insightful and shows how clearly they're addressing this niche.
She also gives some great tips on personal branding, and how she's built a very engaged following of almost 7K on LinkedIn.
15 Jan 2021
Leap Frog Collective Podcast - Episode No. 2 - Stephen Pope
We're excited to have SGP Labs founder, Stephen Pope with us as a guest for Episode No. 2 of the Leap Frog Collective podcast.
Stephen created and sold a software business, and is now diving in head-first to creating a content marketing platform for his clients to help them more effectively tell their brand stories and use content to build their businesses.
With over 8K followers on LinkedIn, Stephen has a powerful personal brand and offers some great advice on what to do and NOT to do when starting to dig into building your personal brand.
We're thrilled to kickoff the Leap Frog Collective Podcast with our inaugural guest, Nick Bennett (//linkedin.com/in/nickbennett).
Nick is the Director of Field Marketing at Logz.io and host of the Revenue and Rep Your Brand Podcast.
Nick has built a first-class personal and professional brand, and in this episode, we discuss his outlook on Field Marketing for 2021, how he built his LinkedIn following to 13K in less than a year and his advice for people just starting to create content to build a brand.
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