A podcast where we explore how AI is reshaping companies' go-to-market function. I sit down with entrepreneurs, technical experts, and GTM professionals - trying to go beyond the buzzwords and hype to get practical and actionable insights that help you leap ahead of the competition.
I hope that other mega nerds like myself (and also just regular nerds) are going to enjoy and learn from the conversations.
Reach out if you have ideas, questions, or reflections — and leave a review if you enjoy the show.
How AI has unlocked the next generation of data-driven prospecting
Today, I’m joined by Oliver Lund Storgaard (https://www.linkedin.com/in/oliver-lund-storgaard?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABGF7sMBLODynh2Fe3BSTclzM2jwDRtgBPI) from Kvadrant Consulting (https://www.linkedin.com/company/kvadrantconsulting/).
Over the past five years, Oliver has worked in data-driven sales with some of the world’s largest building materials companies. He’s seen the paradigm shift firsthand and the new opportunities it creates for sellers to become extraordinarily productive.
But success isn’t just about data and analysis. It’s about enabling real change on the frontline and making sure sellers actually adopt new ways of working.
In this episode, we dive into exactly that, with a focus on one of the cornerstones of sales: prospecting. Listen in if you want to hear how to both get the right data and ensure that sellers actually use it to inform real-life priorities and conversations.
14 Jan 2026
Booy Faassen - Using AI to bid on public tenders
Booy Faassen discusses using AI to streamline the process of finding, screening, and winning public tenders for companies in this interview.
9 May 2025
Jonathan Parisi - Using AI to optimize your e-commerce operations
In this conversation, Jonathan Parisi discusses the integration of AI in e-commerce, sharing insights on how to optimize workflows and identify use cases for automation. He reflects on his personal journey with AI, the challenges faced, and the importance of human oversight in AI applications. The discussion also covers practical implementations of AI, the need for continuous learning in the rapidly evolving tech landscape, and the future of AI in business.
Chapters
02:16 The Aha Moment: Discovering AI's Potential
05:12 Building Efficient E-commerce Systems
08:26 Identifying Use Cases for Optimization
11:30 The Role of AI in Task Automation
14:17 Evaluating AI's Effectiveness
17:19 Practical Applications of AI in Business
20:33 Staying Updated in the AI Landscape
23:31 Challenges and Pitfalls of AI Implementation
26:26 The Future of AI in Business
11 Apr 2025
Julian Singh - How to identify & implement AI use cases in your marketing organization
In this conversation, I speak with Julian Bent Singh to explore the practical implementation of AI in marketing organizations. Julian shares his journey from working as a marketeer specializing in SEO to building and running AI-first companies.
We get into topics like build vs. buy and the pitfalls companies face when implementing AI.
Connect with Julian on LinkedIn (https://www.linkedin.com/in/julianbentsingh/) and learn more about his course here (https://www.ai-growth-minds.dk/).
Timestamps
00:00 Introduction to AI in Marketing
03:05 Julian's Journey in AI and Marketing
06:11 Build vs. Buy: The Future of AI Tools
09:12 Identifying Use Cases for AI in Organizations
11:57 Client Engagement and AI Implementation
14:47 Understanding Agentic Workflows
17:44 Navigating AI Pitfalls and Best Practices
20:54 The Future of AI and SaaS Solutions
23:45 Staying Current in the AI Landscape
26:54 Conclusion and Future Directions
39:03 New Chapter
Keywords: AI, marketing, machine learning, GTM, SEO, automation, agentic workflows, B2B, content creation, SaaS, digital transformation
27 Mar 2025
Villads Leth - Email personalization at scale with AI
Villads shares his story of building Alvas.ai — going from 0 to $200k in ARR with the first prototype built entirely with ChatGPT.
We dig into the details of building an AI-native company for email personalization and tease out the general principles you can apply to your GTM organization to find use cases and prototype solutions.
You can learn more about Villads by connecting with him on LinkedIn (https://www.linkedin.com/in/villads-leth/) and learn more about Alvas on their website (https://www.alvas.ai/).
Until next time — keep leaping forward.
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