Learn Marketing Interviews

About Learn Marketing Interviews

Define, challenge and conquer the BIGGEST issues facing you as an early stage entrepreneur or founder. With powerful episodes from the world's finest business experts, each episode challenges one specific issue and provides detailed, actionable takeaways that you can implement immediately within your business. Volume #1 features actionable interviews with John Lee Dumas, Guy Kawasaki, Rand Fishkin, Jeff Sanders, Bob Burg and Dragons' Den's Doug Richard along with multiple thought leaders, global business people and numerous NY Times / Amazon best-selling authors, Excellence Expected exists to help you live the life you want by dominating the problems that face every entrepreneur on their journey. This isn't just another interview podcast, this is the straight-talking, accountable and actionable show that features one problem, one expert and multiple solutions every single episode. Don’t forget, the more you expect from yourself, the more you WILL excel!

Publisher

Mark Asquith

Category

business · business · education

Language

en

Explicit

No

First episode

25 Aug 2014

Latest episode

29 Nov 2021

Latest episodes

52 episodes in the feed.

1. 

   29 Nov 2021

   An Update on the Series

   Hey, Mark here with a quick update about this evergreen interview series and my other podcast, The Podcast Accelerator (https://www.markasquith.com/listen).

2. 

   21 Mar 2016

   The 3 Step Guide to Your First Passive Income Stream

   Most of us live our lives with a solo economic dependency, meaning that we have only one main source of income. If we aren’t putting in the hours at our jobs or businesses, then no income is being generated. This main source of income is an active income; we need to be there, producing and getting results to make any money. Wouldn’t it be great to have a passive income stream, whereby we could make money without putting in the long hours? Luckily, there are no more ways in which to generate passive income than ever before. We all have remarkable tools at our fingertips that can, we some initial setup, start generating the passive income that can make a difference in our lives. There are plenty of resources online about different ways to start a passive income stream, but perhaps one area that you may not have thought about is real estate. This seems like an area that would require a large investment of time and labour in order to produce any kind of income, but our guest on this episode of Excellence Expected is going to talk us through his experiences and how buying and selling land can be both hugely profitable and largely passive. Mark Podolsky, of The Land Geek, has more than 15 years’ experience in buying and selling raw land in the United States. Mark believes that he now only devotes a couple of hours a week to buying and selling land and the income generated will passively generate over a number of years. In many cases, it’s easy to find out about land on which the property tax has lapsed, meaning land can be bought for much cheaper as it’s clear that the owners no longer want to hold the property. The land can then be sold on with the help of a broker or acquisition manager for cash or through financing, with payments coming in like clockwork over 8-10 years. Say for example that you bought some land for $3,000. You could sell it immediately for perhaps $12,000, or, you could sell it through owner financing over 10 years for $30,000. Every month during that time period, a chunk of largely passive income would be generated. And this is not solely an option for those based in America. Mark has worked with people from all over the world. This model has helped Mark choose and design his own lifestyle as he now works because he chooses to, not because he has to. The certainty that his passive income exceeds his fixed monthly outgoings allows him to devote his time to projects that feels are worthy of his time, such as volunteering, coaching and education. People crave certainty and contribution, and having a passive income like this gives you the certainty you need to be able to contribute to the thing that you are passionate about. Issue Challenged in this Small Business Podcast: Creating your first passive income stream. About Mark: Mark Podolsky bought his first parcels of raw land in 2001 and built such a successful passive income that he was able to leave his job only 18 months later. In the intervening 15 years, Mark has made over 5,000 land deals and now runs The Land Geek, which, through podcasts and training courses, aims to pass on the knowledge that he has acquired on the subject. Mark’s joining us on this episode of Excellence Expected to share his story and three actionable tips that can take you closer to generating your first passive income stream. Actionable Tips: * Take imperfect action. If you want to get passive income the first thing you need to take some kind of action. If you get bogged down in doing it perfectly, you’re not going to get it done. This stops so many people in their tracks. Don’t let that happen to you! Take imperfect action and the more you learn, the better you will become. * Get educated. Today’s the best time ever to learn anything. You can use the web to search for great, free resources that will help you create passive income based...

3. 

   3 Mar 2016

   How to Be Dramatically and Demonstrably Different!

   Differentiating your business from a whole host of competitors can be tough and most of us fall back on what we think we should say when asked how our company differs from the rest. ‘We offer a professional service to the highest standards of quality.’ But your competitors say that too! ‘Our prices offer fantastic value.’ Well, unfortunately the prices of your main rivals do as well. What is the real and valuable difference between your business and any other in the same crowded marketplace? This is exactly the issue that we are challenging on this episode of Excellence Expected and joining us to offer his expertise is Andy Hanselman. Andy believes that the most successful businesses ‘Think in 3D’ meaning that they are ‘Dramatically and Demonstrably Different’. That is, that the difference between them and their main competitors is geniune and valuable to their customers. Thinking in 3D goes beyond the platitudes that many of us are guilty of using when describing how our businesses stand out from the crowd. Not every business already has a difference to work with but it’s something that you can work on in a number of ways. Consider your ideal client and think about what you would need to do to attract and keep them. If you can narrow in on the customers that you find ideal, you will be able to differentiate yourself within your niche by doing everything you can to make a particular type of client happy. That will attract more clients of the same type. The best differences are those things that your competitors aren’t doing or, even better, can’t do! If you can provide these things, then you will be one step ahead of the rest. If you still think that you and your business are just like others in your industry then remember the power of your personality. You may be selling the same products at the same prices as the business next door, but how you deal with clients is unique to you. Make sure to delight your customers with deeply memorable customer service and you could well have them as clients for life! Listen to this episode of the number one small business podcast to hear more about Andy’s philosophy and what you can do to differentiate your business from the rest. Issue Challenged in this Small Business Podcast: How can I differentiate my business from those of my competitors? About Andy: Andy Hanselman is a consultant, business coach, public speaker and author with over 20 years’ experience of helping businesses achieve more. Throughout his career, Andy has seen that it’s the businesses that ‘Think in 3D’ that succeed. These are the businesses that are ‘Dramatically and Demonstrably Different’ from their competitors. Andy’s joining us on this episode of the number one small business podcast to discuss how you can stand out from the crowd, create remarkable experiences for your customers and build the culture you want and need for your business. Actionable Tips: * Choose ‘em or lose ‘em. Identify who your best customers are. How you measure best is going to be different for everyone, but think about value for money and value for time. Work together with your staff and get their feedback. Once you’ve identified your best clients, work out what’s important to them and adapt your business to suit. * Create a dialogue with your best customers. Open up to your customers and ask them the reasons why they do business with you as opposed to your competitors. Ask them their opinion on what makes you special or even what they would like to see you do better in the future. Your customers have a wealth of information that can help you create a more 3D business, all you need to do is ask! * Stand in your own queues. Experience what it’s like to be a customer of your business. Ring up, check the website or sit in the foyer.

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