Learn with Arjan KC - Digital Marketing Expert in Nepal is your go-to podcast for deep dives into digital marketing, e-commerce, IT, e-governance, and beyond. Featuring recorded classes, insightful audio sessions, and discussions on topics like information systems and applications, this podcast is perfect for students, professionals, and enthusiasts eager to learn. Stay updated with the latest trends in digital marketing and technology while exploring Arjan KC's expert insights. Unlock the knowledge you need to excel in the digital age—tune in and start learning today! Got feedback? Share it!
Learn with Arjan
Claim This Podcastby Arjan KC - Digital Marketing Expert in Nepal
5.0(1 reviews)
152 episodes
Updated Daily
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Podcast Overview
Learn with Arjan KC - Digital Marketing Expert in Nepal is your go-to podcast for deep dives into digital marketing, e-commerce, IT, e-governance, and beyond. Featuring recorded classes, insightful audio sessions, and discussions on topics like information systems and applications, this podcast is perfect for students, professionals, and enthusiasts eager to learn. Stay updated with the latest trends in digital marketing and technology while exploring Arjan KC's expert insights. Unlock the knowledge you need to excel in the digital age—tune in and start learning today! Got feedback? Share it!
Language
🇺🇲
Publishing Since
2/15/2022
2 verified contact emails on file for Learn with Arjan
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Recent Episodes
July 6, 2026
The Attribution Trap: Why Your Marketing ROI Metrics Might Be Lying to You
<p>In this episode, we deep-dive into the complex world of digital ad attribution to uncover why the models most marketers use today might be leading them to make the wrong investment decisions. Drawing from a comprehensive 2025 comparative study, we explore how traditional <strong>last-click models</strong> systematically overvalue lower-funnel channels like branded search while leaving display advertising undervalued by as much as 36%.We discuss the strategic shift from single-touch to <strong>data-driven and algorithmic approaches</strong>, such as Markov Chain and Shapley Value models, which provide a more accurate picture of the customer journey but come with significant implementation hurdles. We also look at real-world case studies in <strong>E-commerce and SaaS</strong> that prove how changing an attribution model can increase conversion volume by 12.7% without spending an extra dime. Finally, we look toward a "cookieless" future, examining how <strong>privacy-first attribution</strong> and data clean rooms are reshaping how we define marketing success. Whether you are a technical analyst or a high-level strategist, this episode explains why your choice of attribution model is one of the most consequential decisions you will make this year.<br></p>
July 6, 2026
Beyond the Hardware: The Human Element of Technology Adoption in Nepal’s Schools
<p>In this episode, we go beyond the common assumption that simply providing laptops and internet is enough to modernize education.</p>
June 28, 2026
The Geography Penalty and the Vanity Tax: Deciphering the Hidden Economics of Digital Auctions
<p>In this episode, we pull back the curtain on the invisible algorithms and auction mechanics that dictate everything from the price of a flight to the ads appearing in your social feed. We explore how "yield management"—a strategy born in the airline industry to match capacity with demand—has evolved into a sophisticated, data-driven machine that powers the entire programmatic advertising ecosystem.</p><p>We dive deep into the recent, dramatic industry shift from second-price to first-price auctions and what this "parallel" bidding world means for both advertisers and consumers</p><p>. Why are your favorite brands raising prices off-platform just to stay competitive in digital auctions? We examine the "showrooming" constraint and the surprising ways managed campaigns can actually reduce consumer surplus.</p><p>Finally, we break down the strategic ultimatums facing media buyers in 2026. From the "Geography Penalty"—the hidden cost spike triggered when you trade global reach for local fencing—to the "Vanity Tax" paid when brands prioritize balanced metrics over algorithmic efficiency, we reveal the true price of influence in an automated world. Whether you're a practitioner navigating the "black box" of Google’s AI Max or a consumer wondering why prices seem to follow you across the web, this episode provides the roadmap to the future of digital commerce.</p>
152 total episodes available
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Frequently asked questions
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- What is Learn with Arjan?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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