Welcome to Lede By Example, where we talk to business leaders about their passions - in life, and at work, and how their journey can help others. Our host, Jason Manning, has been interviewing celebrities, musicians, and other interesting people for the past 20 years. We look forward to bringing you an inside look at how business leaders are inspired to do amazing things - and Lede By Example.
Each of our guests has an interesting story to tell, and they just might have a lot in common with you. Join us on this journey to find out what inspires these people to do what they do, and where that passion comes from. Jason is joined on each episode by our co-host, Matt Berry, founder of Conversion Marketing, an avid storyteller who appreciates learning from fellow business leaders.
This podcast is brought to you by Conversion Marketing, bringing decades of experience in storytelling and marketing to B2B and tech companies who also Lede By Example.
Part 2: The man behind all things Phish with Jay Kocyla
While Phish phans are missing the absolute magic of live shows, there are ways to get by including Dinner And A Movie and watch parties. Part two of the chat with Phish Tour 2014 Facebook leader Jay Kocyla continues with appreciation for the journey as a fan, Trey's leadership, how the pandemic has impacted the band and fans and waiting for the next show...
12 Feb 2021
Part 1: 'The man behind all things Phish' with Jay Kocyla
For years, Matt and his friends have been curious to learn more about the man behind the Facebook group 'Phish Tour 2014' and was thrilled when Jay Kocyla agreed to sit down and talk about what it's like being in control of 30,000 Phish phanatics. Catch part one of the conversation here.
5 Feb 2021
Taking one step at a time with Paul Kirwin (CEO Channel Signal)
With an incredible background, from a straight commission salesman and mobile radio news reporter to now—developing an independent aggregator and verifier of online product reviews, Paul Kirwin joins Matt and Jason to chat about business, the future of online shopping, and more.
4 Dec 2020
The Secret Sauce for Phish - with Matt Berry (Conversion Marketing)
Matt & Jason take a deep dive into Phish and their innate, ingenious marketing machine. From the secret sauce they add to each show to the merch and hard-core phan base, this episode is for Phishheads and those interested in learning more about a band that continuously pushes the envelope to deliver a holistic lifestyle brand.
20 Nov 2020
A very special guest with Monica Berry (Syneos Health)
An inspiration to many, Matt's wife Monica Berry joins this episode of Lede By Example. Tune in to hear how she delivers the right story with the data to back it up in her role with a leading bio-pharmaceutical agency, how COVID is driving new industry opportunities, how Phish and the Dead are a big part of their lives, and more.
4 Sept 2020
Live from Kuwait with Dianne Del Rosso (IBM)
Matt's former colleague Dianne Del Rosso joins us on the podcast to talk about how the golden rule informs her leadership style, working and living on the ground in Kuwait with the US Army, and plans for the ultimate Metallica show 🤘.
4 Sept 2020
Crafting your own experience with Andrea Butterworth (Paracanna)
Andrea Butterworth built a DIY edibles business from the ground up. She's here to chat about the marijuana industry, leading by example as a female CEO in the space, and how COVID has impacted her business.
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