Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.
Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.
Marketing expert Katie Martell discusses the evolving landscape of Pride campaigns, woke-washing, and performative marketing in an interview with the host, offering insights into authentic representation.
9 Apr 2025
LinkedIn Personal Branding for Revenue Generation
Lee speaks with Laura Erdem, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine.
After moving from Copenhagen to New York to help scale Dreamdata, Laura has cracked the code on social selling. She’s not just posting and hoping for the best—she’s using smart content, intentional engagement, and strategic timing to turn connections into customers.
Plus, we talk about NYC, cringe posts, and more
12 Mar 2025
Taking the Bland Out of B2B
B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon, and how personal branding can give you a competitive edge. Marina shares practical tips on crafting content that actually resonates (instead of getting lost in the LinkedIn void), plus how to turn everyday moments into engaging stories. If you're tired of dull, corporate-speak content, this one's for yo
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
33
Social presence
0
YouTube
0
Engagement
71
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