About Legal Keys: Unlocking Time, Revenue, and Results
Welcome to Legal Keys – Unlocking Time, Revenue, and Results. The podcast that connects you with the people, technologies, and trending topics shaping the modern legal landscape. From cutting-edge AI innovations to high-growth marketing strategies—and everything in between—Legal Keys is your go-to resource for actionable insights. Brought to you by FasterOutcomes and hosted by Tim Sawyer, two time INC 500 Co-Founder/ Entrepreneur, we're here to help you navigate the tools and trends driving success in today’s legal world.
The New Rules of Search: AI, Google & Law Firm Visibility with Brad Wetherall
Brad Wetherall spent more than a decade inside Google, helping lead operations across Google Business Profile, Search, Maps, Google Wallet, Google Domains, and Merchant Center. Today, as Chief Operating Officer of Esquire Digital, he brings that perspective to law firms navigating the shift from traditional search to AI-driven discovery.
In this episode of Legal Keys, Tim Sawyer sits down with Brad to unpack how Google actually works, what law firms often misunderstand about search, and why the strategies that worked five or ten years ago may no longer be enough.
Brad breaks down how AI is reshaping search — from SEO and Google Business Profile to reviews, content, reputation, and brand authority — and shares the areas firms should prioritize to stay visible as search continues to evolve.
WHAT WE COVER:
What Brad learned from more than a decade inside Google
How AI is changing the traditional search experience
What law firms should prioritize to improve visibility
Why original, human-driven content matters more than volume
The role of Google Business Profile, reviews, and reputation
Why brand mentions and PR are becoming more important
How Esquire Digital approaches modern law firm marketing
CONNECT WITH BRAD WETHERALL & ESQUIRE DIGITAL:
Website: http://esquiredigital.com/
(http://esquiredigital.com/)LinkedIn: https://www.linkedin.com/company/esquire-digital-marketing/
(https://www.linkedin.com/company/esquire-digital-marketing/)YouTube: https://www.youtube.com/@esquiredigital/videos
(https://www.youtube.com/@esquiredigital/videos)Instagram: https://www.instagram.com/esquire.digital
(https://www.instagram.com/esquire.digital)Facebook: https://www.facebook.com/EsquireDigitalMarketing/
(https://www.facebook.com/EsquireDigitalMarketing/)Connect with Brad: https://www.linkedin.com/in/bradwetherall/
(https://www.linkedin.com/in/bradwetherall/)Free Download: https://www.esquiredigital.com/get-a-free-copy/
(https://www.esquiredigital.com/get-a-free-copy/)Buy Brad’s Book: https://a.co/d/09jmu7A6 (https://a.co/d/09jmu7A6)
4 Sept 2026
Beyond the Tech Stack: The People & Processes Behind Better Legal Tech with Patrice Gimenez
For more than 40 years, Patrice Gimenez has worked alongside legal professionals, helping law firms improve the technology, systems, and processes behind their practices. As Founder & CEO of LegalPAT and a legal software consultant, Patrice has built her career around practical technology adoption, client-focused solutions, and helping firms move beyond outdated systems.
In this episode of Legal Keys, host Tim Sawyer sits down with Patrice to discuss the evolution of legal technology and what it actually takes to implement new tools successfully. From identifying productivity gaps and choosing the right software to overcoming resistance from attorneys and paralegals, Patrice explains why technology alone isn’t enough — firms also need thoughtful processes, training, and ongoing support.
The conversation also explores practical AI adoption inside law firms, including how legal professionals can use AI to better understand cases, automate routine reporting, analyze information, and support higher-level thinking. Patrice shares why firms can start small, learn through continued use, and focus on asking better questions — while choosing legal-specific tools and vendors that will support them beyond implementation.
WHAT WE COVER:
Patrice’s 40+ years working across law firms, legal technology, and software consulting
The workflow and productivity challenges many law firms still face
Practical ways attorneys and paralegals can incorporate AI into their day-to-day work
Why training, repetition, and ongoing support are essential to successful technology adoption
How better technology and processes can reduce workload and help legal professionals work more strategically
WHERE TO FIND PATRICE GIMENEZ / LEGALPAT:
Website: https://legalpat.com/
(https://legalpat.com/)LinkedIn: (https://www.linkedin.com/in/patrice-wagener-gimenez/?utm_source=chatgpt.com)https://www.linkedin.com/company/legalpat-llc/ (https://www.linkedin.com/company/legalpat-llc/) | https://www.linkedin.com/in/patrice-wagener-gimenez/ (https://www.linkedin.com/in/patrice-wagener-gimenez/)
Youtube: https://youtube.com/@patricewag (https://youtube.com/@patricewag)
21 Aug 2026
Inside ByrdAdatto: Building the Modern Healthcare Law Firm in the Age of AI
Michael Byrd and Brad Adatto have built ByrdAdatto around a different approach to healthcare law — one rooted in relationships, curiosity, and a willingness to challenge the traditional law firm model.
In this episode of Legal Keys, Tim Sawyer sits down with the ByrdAdatto co-founders to discuss their journey building the firm, their Access Plus subscription model, and what it takes to advise healthcare businesses in an industry that never stops evolving.
From GLP-1s and peptides to wellness, compounding, and changing state and federal regulations, Michael and Brad share how staying curious has helped them navigate emerging areas of healthcare law and better guide their clients.
That same spirit of curiosity is shaping their approach to AI. They discuss experimenting with new technology, capturing institutional knowledge, reducing administrative burdens, and bringing an entire team along through change.
For Michael and Brad, AI isn’t about replacing people — it’s another tool to help attorneys work smarter, scale more effectively, and spend more time on the relationships that matter.
WHAT WE COVER:
Building ByrdAdatto and rethinking the traditional healthcare law firm
Challenging hourly billing with the Access Plus subscription model
Navigating GLP-1s, peptides, wellness, compounding, and evolving healthcare regulations
Using AI to enhance — not replace — attorneys and their teams
Managing change and bringing an entire firm along on the AI journey
Why a spirit of curiosity matters in law, leadership, and innovation.
WHERE TO FIND the Byrd Adatto team:
Website: https://byrdadatto.com/ (https://byrdadatto.com/)
Podcast: https://byrdadatto.com/podcast/ (https://byrdadatto.com/podcast/)
Linkedin: https://www.linkedin.com/company/byrdadatto/ (https://www.linkedin.com/company/byrdadatto/)
Youtube: https://www.youtube.com/@byrdadatto (https://www.youtube.com/@byrdadatto)
Facebook: https://www.facebook.com/ByrdAdatto/ (https://www.facebook.com/ByrdAdatto/)
Connect with Brad: https://byrdadatto.com/attorneys/brad-adatto/ (https://byrdadatto.com/attorneys/brad-adatto/) | https://www.linkedin.com/in/bradford-adatto-664a854/ (https://www.linkedin.com/in/bradford-adatto-664a854/)
Connect with Michael: https://byrdadatto.com/attorneys/michael-s-byrd/ (https://byrdadatto.com/attorneys/michael-s-byrd/) | https://www.linkedin.com/in/michaelbyrd/ (https://www.linkedin.com/in/michaelbyrd/)
Who has been a guest on Legal Keys: Unlocking Time, Revenue, and Results
Names identified in recent episode analyses. Showing up to five guests.
Rob Levine
Nick Cohen
Joe Ruotolo
Frank Rekas
Brooke Birkey
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
3,146
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
48
Social presence
0
YouTube
68
Engagement
32
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