This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.
Legends Behind the Craft
Claim This Podcastby Drew Thomas Hendricks
4.9(25 reviews)
103 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality90
Social0
YouTube0
Engagement82
Podcast Overview
This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.
Language
🇺🇲
Publishing Since
4/28/2022
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62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality90
Social0
YouTube0
Engagement82
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
9 minutes
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good
Publishing Consistency
Every 11 days
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Recent Episodes
May 5, 2026
Why Wine Needs to Learn How to Play With Kristin Harris Luis of Cote of Paint
<p dir="ltr">Kristin Harris Luis is the co-founder and winemaker of Cote of Paint, which she built alongside her husband, Nick Luis. Together, they are redefining how modern audiences connect with wine by blending gaming culture, digital communities, and creative storytelling. Moving beyond traditional wine marketing, their approach focuses on authenticity, subcultures, and community-driven experiences, positioning Cote of Paint as a forward-looking brand in the evolving wine industry. <strong> </strong></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Here's a glimpse of what you'll learn: </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Kristin shares her unconventional path into wine and the story behind Cote of Paint</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why traditional wine marketing no longer connects with today's consumers</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What building a successful wine brand in 2026 really requires</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How niche positioning and digital strategy unlock new wine audiences</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why experience-driven brands outperform product-focused ones</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The biggest mistake in direct-to-consumer wine sales</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How tasting rooms are being reinvented for modern consumers</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What the future of wine looks like through subcultures and brand diversity</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>In this episode with Kristin Harris Luis</strong></p> <p dir="ltr">In this episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Kristin Harris Luis, co-founder of Cote of Paint, to explore how gaming culture, storytelling, and community-driven branding are reshaping the wine industry. Kristin breaks down why traditional wine marketing and legacy messaging no longer work, and what modern wine brands must do to connect with today's audiences.</p> <p dir="ltr">From niche positioning and DTC wine strategy to reinventing tasting rooms and building experience-first brands, this conversation dives into the future of wine branding in 2026. A must-listen for anyone interested in wine marketing, brand storytelling, and the evolution of the wine industry.</p> <p dir="ltr"> </p> <p dir="ltr"><strong>Sponsor for this episode…</strong></p> <p dir="ltr">This episode is brought to you by <a href= "https://barrelsahead.com/">Barrels Ahead</a>.</p> <p dir="ltr">Barrels Ahead is a wine and craft <a href= "https://barrelsahead.com/what-winery-suppliers-should-look-when-choosing-marketing-companies/">marketing agency</a> that propels organic growth by using a powerful combination of content development, <a href= "https://barrelsahead.com/seo-trends-for-2020-that-your-winery-needs-to-know/">Search Engine Optimization</a>, and paid search.</p> <p dir="ltr">At Barrels Ahead, we know that your business is unique. That's why we work with you to create a <a href= "https://barrelsahead.com/services/">one-of-a-kind marketing strategy</a> that highlights your authenticity, <a href= "https://barrelsahead.com/the-art-of-storytelling-in-marketing-your-winery/">tells your story</a>, and makes your business stand out from your competitors.</p> <p dir="ltr">Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.</p> <p dir="ltr">So, what are you waiting for? <a href= "https://barrelsahead.com/contact-us/">Unlock your results today</a>!</p> <p dir="ltr">To learn more, visit <a href= "https://barrelsahead.com/">barrelsahead.com</a> or email us at <a href= "mailto:hello@barrelsahead.com">hello@barrelsahead.com</a> to schedule a strategy call.</p>
May 20, 2025
The Secret Weapon for Winery Marketing With Jared Siebert of Vintools
Drew Thomas Hendricks interviews Jared Siebert, founder of Vintools, about leveraging technology and design to enhance winery marketing and customer connections.
July 18, 2024
Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine
Host Drew Thomas Hendricks interviews Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine, about reinventing winemaking with premium canned wines.
103 total episodes available
Recent guests on Legends Behind the Craft
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jared Siebert
Guest
Cory Assink
Guest
Zeke Blattler
Guest
Duncan Alney
Guest
Chris Tunstall
Guest
Mary Pellettieri
Guest
Eamon McDonald
Guest
Paul Weaver
Guest
Reed Woogerd
Guest
Rachel Svoboda
Guest
Jeff Gillis
Guest
Deep-dive analytics for Legends Behind the Craft
Frequently asked questions
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- What is Legends Behind the Craft?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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