Legends Behind the Craft

About Legends Behind the Craft

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

Publisher

Drew Thomas Hendricks

Category

business · business

Language

en

Explicit

No

First episode

28 Apr 2022

Latest episode

5 May 2026

Latest episodes

103 episodes in the feed.

1. 

   5 May 2026

   Why Wine Needs to Learn How to Play With Kristin Harris Luis of Cote of Paint

   Kristin Harris Luis is the co-founder and winemaker of Cote of Paint, which she built alongside her husband, Nick Luis. Together, they are redefining how modern audiences connect with wine by blending gaming culture, digital communities, and creative storytelling. Moving beyond traditional wine marketing, their approach focuses on authenticity, subcultures, and community-driven experiences, positioning Cote of Paint as a forward-looking brand in the evolving wine industry. Here's a glimpse of what you'll learn: Kristin shares her unconventional path into wine and the story behind Cote of Paint Why traditional wine marketing no longer connects with today's consumers What building a successful wine brand in 2026 really requires How niche positioning and digital strategy unlock new wine audiences Why experience-driven brands outperform product-focused ones The biggest mistake in direct-to-consumer wine sales How tasting rooms are being reinvented for modern consumers What the future of wine looks like through subcultures and brand diversity In this episode with Kristin Harris Luis In this episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Kristin Harris Luis, co-founder of Cote of Paint, to explore how gaming culture, storytelling, and community-driven branding are reshaping the wine industry. Kristin breaks down why traditional wine marketing and legacy messaging no longer work, and what modern wine brands must do to connect with today's audiences. From niche positioning and DTC wine strategy to reinventing tasting rooms and building experience-first brands, this conversation dives into the future of wine branding in 2026. A must-listen for anyone interested in wine marketing, brand storytelling, and the evolution of the wine industry. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

2. 

   20 May 2025

   The Secret Weapon for Winery Marketing With Jared Siebert of Vintools

   Drew Thomas Hendricks interviews Jared Siebert, founder of Vintools, about leveraging technology and design to enhance winery marketing and customer connections.

3. 

   18 Jul 2024

   Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine

   Host Drew Thomas Hendricks interviews Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine, about reinventing winemaking with premium canned wines.

Who has been a guest on Legends Behind the Craft

Names identified in recent episode analyses. Showing up to five guests.

• Jared Siebert
• Cory Assink
• Zeke Blattler
• Duncan Alney
• Chris Tunstall

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

17 ratings

Spotify

4.8 / 5

8 ratings

Podcast Authority Score: 62 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

0

Engagement

82

Contact Legends Behind the Craft

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Legends Behind the Craft