Episode 23: Julya Fridman (VP Corporate and Programming Analytics, Business Intelligence)
An interview with Julya Fridman, where she discusses a range of initiatives across her career, including her early engagement with cross-platform measurement at A+E (and her quest for finding common metrics and developing a methodology for aggregating 100+ unique data sources), her pioneering research utilizing biometric measurement and, ultimately, her transition to big data analytics / data science at Charter Communications.
11 Mar 2024
Episode 22: Steve Schlesinger (Executive Chairman - Sago)
An interview with Steve Schlesinger, Executive Chairman of Sago. In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.
It's an interview you won't want to miss.
5 Feb 2024
Episode 21: Radha Subramanyam (Chief Research & Analytics Officer, CBS)
Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again. The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate truth. Radha's story is also a great celebration of the benefits of blending academic and industry arenas, highlighting how her academic roots shape her industry practice today.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.2 / 5
5 ratings
Spotify
5.0 / 5
1 ratings
Host of Legends of Media Research?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
