Interviews with media research leaders sharing their greatest adventures.
Legends of Media Research
Claim This Podcastby Duane Varan
4.3(6 reviews)
23 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Interviews with media research leaders sharing their greatest adventures.
Language
🇺🇲
Publishing Since
10/22/2021
1 verified contact email on file for Legends of Media Research
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Recent Episodes
September 4, 2024
Episode 23: Julya Fridman (VP Corporate and Programming Analytics, Business Intelligence)
<p>An interview with Julya Fridman, where she discusses a range of initiatives across her career, including her early engagement with cross-platform measurement at A+E (and her quest for finding common metrics and developing a methodology for aggregating 100+ unique data sources), her pioneering research utilizing biometric measurement and, ultimately, her transition to big data analytics / data science at Charter Communications.</p>
March 11, 2024
Episode 22: Steve Schlesinger (Executive Chairman - Sago)
<p>An interview with Steve Schlesinger, Executive Chairman of Sago. In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.</p> <p> </p> <p>It's an interview you won't want to miss.</p>
February 5, 2024
Episode 21: Radha Subramanyam (Chief Research & Analytics Officer, CBS)
<p>Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again. The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate truth. Radha's story is also a great celebration of the benefits of blending academic and industry arenas, highlighting how her academic roots shape her industry practice today.</p>
23 total episodes available
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Frequently asked questions
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- What is Legends of Media Research?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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