Welcome to Less Than Likely, a podcast about the honest, behind-the-scenes stories of real entrepreneurs and their less than likely journeys of creating successful businesses.
Super Gratitude: Taking on something new in your business
Kate and Scott debrief the whole first season, through the lens of doing something for the first time in your business — in this case, a podcast! Producing our first season of Less Than Likely together brought a lot of lessons, discomfort, new experiences, surprises, and above all, amazing conversations. We dive into what it feels like to commit to something new, with another person, and what we’re taking away from it all. This is a blast of an episode, and leaves us feeling super excited for...
5 Jul 2022
Sybil Grieb, Digital Marketing Expert
Our first Less Than Likely "expert episode" features Sybil Grieb, digital marketing expert, Founder of 100 Hats, and SVP of Brand Partnerships at Whalar. It was so fun hearing Sybil’s less than likely story of starting her own agency and then pivoting to where she is most excited to grow her expertise. We get into the nitty gritty of all things social media and influencer marketing: where to focus when you’re starting out, how to research your competitors, what to do when you’re ready for pai...
21 Jun 2022
Natasha Case and Freya Estreller, co-founders of Coolhaus Ice Cream and Future Gin
Natasha Case and Freya Estreller had just started dating when they founded Coolhaus, a truly delicious ice cream company that quickly became a favorite brand of this generation. They walk us through their many times over less-than-likely story and how they’ve navigated building their business, starting a family, creating another business - Future Gin, the first fully woman-owned, operated, and distilled gin in existence, and Coohaus’ acquisition by The Urgent Company. Grab a Coolhaus ice crea...
7 Jun 2022
Eva Woolridge: Photographer, Public Speaker, and Activist
Eva Woolridge is an award-winning Queer, Black & Chinese portrait photographer, public speaker, and social activist based in Brooklyn, NY. In this conversation, we hear about her artistic process and how she navigates the integration of artistry and entrepreneurship, and how her career has shifted as her work becomes more visible. Eva offers her perspective on art and healing, considering social responsibility in photography, as well as how she chooses partnerships and projects. It’s a re...
24 May 2022
Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement
Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement calls herself an accidental entrepreneur. Her experimental nature and commitment to anti-hustle has helped her to build a business she loves to run and grow, providing online courses and community for thousands of solo business owners and their own growing businesses. We have a great conversation about what a calm business looks like, and how we can all achieve it. Where the conversation went: We dive right into Ke...
10 May 2022
Susie Sarich of SusieCakes
Susie Sarich, Founder and CEO of SusieCakes, created a whole new industry before there were any multi-unit from-scratch bakeries in the US. She shares the many challenges she went through to bring dozens of stores to California and Texas (and expanding) over the past 20 years, including the naysayers along the way who questioned the viability of her business model. This conversation is so rich and delicious, and a true celebration of connection — just like a Susie Cake. Where the conve...
3 May 2022
Deanna Taylor-Heacock of Good Bottle Refill Shop
Saving the planet was the furthest thing from Deanna Taylor-Heacock’s mind when she got the idea to open Good Bottle Refill Shop, the first refill shop in New Jersey. What started out as a way to save time and money as a mom became a zero waste mission and business model to meet it. In a society where convenience is king, Deanna talks about how she’s educated herself on eco-friendly practices, sourced and developed products and processes, and built a circular economy - with the biggest hurdle...
26 Apr 2022
Erin Loos Cutraro of She Should Run
Erin Loos Cutraro is the Founder of She Should Run, a non-partisan nonprofit organization working to dramatically increase the number of women running for office, promoting leadership and encouraging women from all walks of life to run for public office. While women are elected at the same rate as men - when they run for office - they are less likely to see themselves in that role, which means they are seriously underrepresented. This conversation with Erin is eye-opening and inspiring, both ...
18 Apr 2022
Sas Petherick of Self Belief School & Self-Belief Coaching Academy
It’s fitting that our first guest is our good friend and mentor, Sas Petherick, Founder of the Self-Belief School and Self-Belief Coaching Academy, from which both Kate and Scott are certified. Sas is radically changing the course of the coaching industry and humanity’s relationships with self-doubt through evidence-based tools and techniques that help you navigate self-doubt and cultivate tangible and sustainable self-belief, self-acceptance, self-worth, and self-trust. We go deep in this ep...
17 Apr 2022
Introducing Less than Likely with Kate Jaeger-Thomas and Scott Robson
Welcome to Less than Likely, a podcast about the honest, behind-the-scenes stories of real entrepreneurs and their less than likely journeys of creating successful businesses. Hosts Kate Jaeger-Thomas and Scott Robson tell their own entrepreneurial stories in this episode, what makes them and their business “less than likely” and reveal some of the areas they find the most challenging in their own businesses. Where the conversation went: Kate and Scott show up as twins. We introduc...
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