Lessons From A Podcaster

About Lessons From A Podcaster

In this podcast we interview Podcasters from all around the world and ask them to share their tips, insights, stories and everything you need to grow your own podcast.This show is brought to you by Podsqueeze (https://podsqueeze.com). The essential tool for any podcaster that wants to take their show to the next level.

Publisher

Podsqueeze

Category

business · education

Language

en

Explicit

No

First episode

4 Jan 2024

Latest episode

15 Oct 2024

Latest episodes

45 episodes in the feed.

1. 

   15 Oct 2024

   #45 - How to build your podcast empire: KPIs & growth strategies ?

   In this exciting episode of Lessons from a Podcaster, Tiago interviews Tom from Media Cage, exploring Tom's fascinating journey from radio to podcast production. Tom captivates listeners with a thrilling story about recording a podcast on a sinking kayak, showcasing the quick-thinking adaptability that podcasting often demands. They delve into the key differences between radio and podcasting, emphasizing the importance of purpose and direction. The episode also uncovers practical tips on creating compelling content, the nuances between branded and original podcasts, and how to leverage SEO for podcast success. Packed with expert advice, this episode is a goldmine for both new and experienced podcasters. Try Podsqueeze for free (https://podsqueeze.com/) Links & Resources Website : https://www.mediacage.co.uk/ Podsqueeze (https://podsqueeze.com/) : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/in/tom-evans-203973180 Timestamps Introduction and Kayak Incident (00:00:02) Tiago welcomes Tom and asks about a surreal incident involving a sinking kayak while recording. Starting the Audio Producer Journey (00:00:31) Tom shares lessons learned during his early days producing a podcast for a conservation association. Recording with Technology (00:01:57) Tom discusses how he successfully recorded using his waterproof iPhone after his kayak incident. Transition from Radio to Podcasting (00:03:59) Tom explains his move from radio presenting to podcast production, seeking new challenges. Differences Between Radio and Podcasting (00:06:04) Tom contrasts the time constraints of radio interviews with the flexibility of podcasting. Branded vs. Original Podcasts (00:08:02) Tom defines branded podcasts and discusses their purpose compared to original podcasts. Monetization of Podcasts (00:09:13) Tom explains how branded podcasts often serve as marketing tools, while originals may rely on ads. Client Collaboration Process (00:10:49) Tom describes how Media Cage collaborates with clients, like a history magazine, to create podcasts. Evaluating Podcast Hosts (00:12:03) Tom shares criteria for selecting effective podcast hosts, focusing on voice and engagement. Starting Podcast Episodes (00:12:58) Tom advises on crafting engaging introductions to capture listeners' attention quickly. Scriptwriting in Podcasting (00:14:26) Tom explains the preference for bullet points over scripts to maintain a natural presentation style. Live vs. Remote Recordings (00:16:19) Tom talks about the mix of live and remote recordings, highlighting the benefits of in-person sessions. Evolution of the Podcast Industry (00:18:23) Tom reflects on the saturation of the podcast market and the growing recognition of its value by companies. KPIs for Podcast Success (00:20:22) Discussion on key performance indicators businesses look for, particularly downloads per episode for monetization. Target Audience Relevance (00:22:33) Tom illustrates how niche markets may thrive with lower download numbers by focusing on community engagement. Effective Strategies for Growth (00:25:16) Tom shares strategies for growing a podcast, emphasizing word of mouth and cross-promotion with similar shows. Four Key Areas for Podcast Growth (00:25:39) Tom outlines four essential areas to focus on for podcast growth: word of mouth, SEO, older episode promotion, and website presence.

2. 

   1 Oct 2024

   #44 - How to keep your podcast audience hooked ?

   In this episode of "Lessons from a Podcaster," host Tiago chats with Rainier, a top video producer and editor with a rich background in vlogging and podcast production. They explore Rainier's journey from editing vlogs for Filipino celebrities to mastering podcast production at Podcast Network Asia. Rainier shares invaluable tips on video and audio editing, the importance of sound quality, and effective lighting setups. He also discusses tools like Adobe Premiere and StreamYard, and offers advice for aspiring editors. This episode is packed with insights to help podcasters elevate their production game. Don't miss it! Try Podsqueeze for free (https://podsqueeze.com/) Links & Resources Podsqueeze (https://podsqueeze.com/) : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/in/rainierbrclna/ Instagram : https://www.instagram.com/rainierbarcelona Timestamps Rainier's Background (00:00:30) Reinier shares his journey from video editing at ABS-CBN to editing vlogs for celebrities. Vlog Editing Techniques (00:01:28) Discussion on the specific editing techniques used for vlogs, including sound effects and comedic elements. Editing Pace for Vlogs (00:02:51) Rainier explains the fast-paced nature of editing weekly celebrity vlogs under tight deadlines. Podcast Editing vs. Vlog Editing (00:04:01) Comparison of podcast editing's more relaxed pace versus the intensive demands of vlog editing. Production Flow in Podcasting (00:05:37) Rainier describes the workflow for editing podcasts, including client communication and file management. Managing Video Cuts in Editing (00:07:54) Tips on managing video cuts when editing podcasts with multiple camera angles to maintain flow. Quality of Client Deliverables (00:09:25) Discussion on the expected quality of video and audio from clients and recommended recording tools. Setting Up for Recording (00:09:48) Rainier outlines the ideal setup for recording high-quality video podcasts, including camera angles. Importance of Lighting (00:13:40) Rainier emphasizes the significance of lighting and its impact on video quality during recordings. Editing Philosophy: "When in Doubt, Edit Out" (00:17:11) Rainier shares his approach to editing long podcast episodes and maintaining audience engagement. Recommended Tools for Recording (00:20:33) Discussion on tools for recording podcasts, comparing Zoom to other professional options like Streamyard. Editing Software Recommendations (00:21:41) Reinier suggests various editing software options for beginners and professionals alike. Learning Video Editing (00:22:44) Advice on how to learn video editing through curiosity and online resources. Staying Current with Trends (00:23:37) Rainier discusses the importance of following current trends in video editing styles.

3. 

   24 Sept 2024

   #43 - How to leverage collaboration to boost your podcast success ?

   In the Season 2 premiere of "Lessons from a Podcaster," host Tiago interviews Traci, founder of "Produce Your Podcast" and co-founder of the "Podcast Professionals Association." This season focuses on agencies that support multiple podcasters, offering expert insights from industry leaders. Tracey shares her transition from broadcast radio to podcasting, discussing how her agency helps businesses leverage podcasts for brand visibility and lead generation. The conversation also explores the pandemic’s effect on podcasting, the advantages of hiring a podcast agency, common pitfalls, and strategies for monetization. Tune in for valuable advice on how to take your podcast to the next level in this informative and engaging episode! Try Podsqueeze for free (https://podsqueeze.com/) Links & Resources Website : https://produceyourpodcast.com/ Podsqueeze (https://podsqueeze.com/) : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/company/produce-your-podcast/ Facebook : https://web.facebook.com/produceyourpodcast/ X : https://x.com/produceyourpod YouTube : https://www.youtube.com/channel/UCN1LkFZCc8oCX8tWdMTD-UQ Instagram : https://www.instagram.com/produceyourpodcast/ TikTok : https://www.tiktok.com/@produceyourpodcast Timestamps Traci's Background (00:01:13) Traci discusses her agency, Produce Your Podcast, and her journey from broadcast radio to podcasting. Podcast Growth Post-Pandemic (00:03:20) The speakers talk about the significant growth in podcasting since the pandemic and its impact on businesses. When to Hire a Podcast Agency (00:06:19) Tracey explains when businesses should consider hiring an agency for podcast development and production. Common Mistakes in Podcasting (00:08:35) Discussion on the importance of choosing the right podcast hosting platform and common pitfalls. Free vs. Paid Hosting Platforms (00:09:56) Tracey outlines the differences between free and paid hosting options regarding scalability and functionality. Dynamic Ad Insertion Explained (00:11:39) Tracey describes dynamic ad insertion and its benefits for monetizing podcasts effectively. Importance of Podcast Stats (00:14:52) The speakers discuss essential statistics for monitoring and growing a podcast's audience and engagement. Podcasting for Brand Awareness vs. Lead Generation (00:17:11) Traci shares insights on how businesses use podcasts for brand awareness and lead generation. Lead Generation Strategies for Various Businesses (00:18:37) Exploration of how different businesses can leverage podcasts for effective lead generation. Content Ideas for Niche Podcasts (00:20:18) Tracey provides examples of content strategies for niche podcasts, like those for divorce attorneys. Trust Building Through Podcasting (00:22:02) Discussion on how podcasts create trust with audiences, particularly in professional services. The Importance of Collaboration (00:23:03) Tracey discusses the need for collaboration among podcast service providers to improve industry standards. Membership Benefits of the Association (00:25:04) Details on joining the Podcast Professionals Association and the benefits of membership. Networking Events for Professionals (00:25:35) Overview of monthly virtual networking events for podcast service professionals to share and brainstorm. Tips for Growing Your Podcast (00:27:00) Traci shares effective strategies for increasing podcast audience, emphasizing SEO and discoverability. Optimizing Show Descriptions (00:27:45) Advice on creating SEO-optimized show descriptions and the importance of standout graphic art. Consistency and Content Repurposing (00:28:41) The significance of consistency and using efficiency programs to repurpose podcast content for growth.

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