A podcast about sports, life, and business.
Personalities from across the sports world join former San Diego Padres CMO and now CUENTO Co-Founder, Wayne Partello to discuss how they've leveraged lessons from sports in their personal lives and professional careers.
From Verizon and Charlotte FC to Betting on Himself | Nick Kelly
On this episode of Lessons from Sports, Wayne Partello from CUENTO Marketing sits down with Nick Kelly, former sports marketing leader at Anheuser-Busch and Verizon. He was also the former President of Charlotte FC, and now the founder of his own consultancy.
Nick shares stories from behind some of the biggest sports activations in the industry, including shifting iconic sponsorship strategies, launching an MLS expansion club during the pandemic, building alignment inside billion-dollar organizations, and why the best partnerships are built on trust. They also dive into what happens after reaching the top: leaving a dream job, starting over, learning to say no, and redefining success on your own terms.
From stakeholder management to leadership lessons and the freedom that comes with building something of your own, this episode is packed with insights for anyone navigating growth, business, and the next chapter of their career.
20 May 2026
Building Smarter Athletes in the NIL Era | Tyree Dillingham
On this episode of Lessons from Sports, Wayne Partello, CEO of CUENTO Marketing, sits down with Tyree Dillingham to discuss her incredible journey from California politics and working for Governor Arnold Schwarzenegger to partnering with Hall of Famer Marshall Faulk and leading financial literacy education for athletes.
The conversation dives into the realities of NIL, sudden wealth, mental health, and the financial challenges facing today’s student-athletes. Tyree shares how her work is helping athletes better understand money, avoid predatory situations, and build long-term success both on and off the field.
Wayne and Tyree also discuss leadership, mentorship, discipline, and the small decisions that ultimately shape careers, finances, and life after sports.
7 May 2026
Leadership, Identity, & Life After the NFL | Dr. Don Davis
In this episode of Lessons from Sports, Wayne Partello, CEO of CUENTO Marketing, sits down with Dr. Don Davis Jr. to discuss his incredible journey from NFL linebacker to NFLPA executive to leadership consultant.
Together, they explore the lessons sports teach about leadership, accountability, preparation, and personal growth; and how those same principles apply in business and life. Don shares insights on championship culture, career transitions, identity beyond job titles, and why awareness, alignment, and accountability are the foundation of sustained success.
From locker room stories to leadership philosophy, this conversation is packed with perspective on purpose, resilience, mentorship, and building the confidence to embrace your next chapter.
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LEARN MORE ABOUT CUENTO MARKETING:
cuentomarketing.com (http://cuentomarketing.com)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 20 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
17
Social presence
0
YouTube
0
Engagement
60
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