Welcome to Let's Create with Alex Blake! Alex, a photographer based in Charleston, talks photography, life, friendships, and Jesus using the three big pillars of her life and business: Creativity, Community, and Coaching. Come join the party and listen every Thursday!
This week on the podcast I’m sitting down with Ean Cuenca (@cuenca.creative) and this conversation is SO good if you’ve ever felt stuck, overlooked, or confused about showing up online.
Ean shares how he approaches social media as storytelling instead of just posting… and how that shift completely changes the way people connect with your work.
We talk about what people get wrong about content, why chasing bookings without building relationships first doesn’t work, and what it actually looks like to create connection through a screen. This isn’t about hacks or trends. It’s about intention, people, and telling stories that make someone feel something.
If you’ve ever felt like you’re doing “everything right” but it’s not converting, this episode will give you a fresh perspective and a more grounded way to approach your content.
We also get into what Ean is planning for his guided shoot at Photo Camp :)
You can follow along with Ean at @cuenca.creative
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🎉MENTORSHIPS If you’re craving direction in your photo business, want real, honest guidance, or just wanna hang with me in person—my 1:1 mentorships are open (in person or virtual)! https://www.alexblakeeducation.com/services (https://www.alexblakeeducation.com/services)
LET’S CONNECT 🫶 Instagram: (https://www.instagram.com/alexblakephotography)https://www.instagram.com/alexblakephoto (https://www.instagram.com/alexblakephoto)
TikTok: https://www.tiktok.com/Alexblakephoto (https://www.tiktok.com/Alexblakephoto)
Facebook: https://www.facebook.com/alexblakephotography (https://www.facebook.com/alexblakephotography)
STUFF I SWEAR BY 🫡 My Gear, Bible Stuff, + Life Faves: https://www.amazon.com/shop/alexblakeotto (https://www.amazon.com/shop/alexblakeotto)
Pass Gallery – 1 Month Free: https://alexblakephotography.passgallery.com/referral (https://alexblakephotography.passgallery.com/referral)
AI Editing (30-Day Free Trial): https://aftershoot.com/friends/?ref=alexotto (https://aftershoot.com/friends/?ref=alexotto)
HoneyBook Discount (Get organized!): https://share.honeybook.com/alex89263 (https://share.honeybook.com/alex89263)
Merch, Presets, & More: https://www.alexblakeeducation.com/ (https://www.alexblakeeducation.com/)
PHOTO CAMP INFO 🌊⛺️ https://www.photocampinfo.com (https://www.photocampinfo.com)
2 Apr 2026
networking: why, how, + encouragement
This episode is all about networking… but not in the weird or forced “hand out business cards” kind of way.
I’m sitting down with Noella, who somehow knows EVERYONE lol. When she came to Charleston, we grabbed lunch and she already knew so many of my photographer friends. Then at WPPI, it felt like every person we ran into knew her too.
So I had to ask… how??
In this episode, we’re breaking down what networking actually looks like in the photography world, what people get wrong about it, and how to build real relationships that don’t feel fake or transactional.
We talk about what to do when you walk into a conference or retreat and don’t know anyone, how to follow up after meeting people, and how to actually turn those first interactions into genuine friendships.
We also get into why this matters more than you think. Not just for your business, but for your experience in this industry as a whole.
If you’ve ever wanted to put yourself out there more but didn’t really know how to do it in a way that feels natural, this one’s for you :)
Connect with Noella:
@noellaandres
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🎉MENTORSHIPS If you’re craving direction in your photo business, want real, honest guidance, or just wanna hang with me in person—my 1:1 mentorships are open (in person or virtual)! https://www.alexblakeeducation.com/services (https://www.alexblakeeducation.com/services)
LET’S CONNECT 🫶 Instagram: (https://www.instagram.com/alexblakephotography)https://www.instagram.com/alexblakephoto (https://www.instagram.com/alexblakephoto)
TikTok: https://www.tiktok.com/Alexblakephoto (https://www.tiktok.com/Alexblakephoto)
Facebook: https://www.facebook.com/alexblakephotography (https://www.facebook.com/alexblakephotography)
STUFF I SWEAR BY 🫡 My Gear, Bible Stuff, + Life Faves: https://www.amazon.com/shop/alexblakeotto (https://www.amazon.com/shop/alexblakeotto)
Pass Gallery – 1 Month Free: https://alexblakephotography.passgallery.com/referral (https://alexblakephotography.passgallery.com/referral)
AI Editing (30-Day Free Trial): https://aftershoot.com/friends/?ref=alexotto (https://aftershoot.com/friends/?ref=alexotto)
HoneyBook Discount (Get organized!): https://share.honeybook.com/alex89263 (https://share.honeybook.com/alex89263)
Merch, Presets, & More: https://www.alexblakeeducation.com/ (https://www.alexblakeeducation.com/)
PHOTO CAMP INFO 🌊⛺️ https://www.photocampinfo.com (https://www.photocampinfo.com)
26 Mar 2026
seniors to weddings: growth, pricing, and + what changes everything
What does it really take to pivot and grow a photography business?
In this episode, I’m sitting down with @paigesmithphoto, who attended the very first Photo Camp, and it’s honestly so special to see how far she’s come since then.
We’re talking about what her business looked like back when she came to that first camp, when she was primarily shooting seniors, and how that has evolved into building a wedding photography business. We chat bookings, automations, pricing, creativity, and community.
If you’re in a season of growth, pivoting your niche, or trying to figure out your next step, this conversation will give ya some encouragement :)
LET’S CONNECT 🫶
Instagram: (https://www.instagram.com/alexblakephotography)https://www.instagram.com/alexblakephoto (https://www.instagram.com/alexblakephoto)
TikTok: https://www.tiktok.com/Alexblakephoto (https://www.tiktok.com/Alexblakephoto)
Facebook: https://www.facebook.com/alexblakephotography (https://www.facebook.com/alexblakephotography)
STUFF I SWEAR BY 🫡
My Gear, Bible Stuff, + Life Faves: https://www.amazon.com/shop/alexblakeotto (https://www.amazon.com/shop/alexblakeotto)
Pass Gallery – 1 Month Free: https://alexblakephotography.passgallery.com/referral (https://alexblakephotography.passgallery.com/referral)
AI Editing (30-Day Free Trial): https://aftershoot.com/friends/?ref=alexotto (https://aftershoot.com/friends/?ref=alexotto)
HoneyBook Discount (Get organized!): https://share.honeybook.com/alex89263 (https://share.honeybook.com/alex89263)
Merch, Presets, & More: https://www.alexblakeeducation.com/ (https://www.alexblakeeducation.com/)
PHOTO CAMP INFO 🌊⛺️ https://www.photocampinfo.com (https://www.photocampinfo.com)
Inside a recent episode
Money, LLC vs S-Corp, + Paying Yourself (ft @kickstartaccounting)
Published 12 Mar 2026 · Transcript excerpt
[…] Where should somebody start? What does that look like? My favorite question. So you need four people on your money team, no matter the size of your business. So as soon as you have regular income in your business, like you are consistently generating revenue, you have consistent expenses. The IRS doesn't care if you're a numbers person. They don't care if you understand money. At the end of the year, you need to be able to file your tax return with accurate financials. Period. Um, the most overlooked team member is your bookkeeper. So your bookkeeper, they are going to keep you organized. There are going to be the puzzle keeper where they're organizing the whole puzzle. […]
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