The Customer Experience Behind Good Girl Snacks' Viral Alix Earle Moment | Shop w/ Me
What happens when a customer has a less-than-perfect experience... and it turns into one of the best marketing moments a brand could ask for?
This week, we're breaking down the viral Good Girl Snacks x Alix Earle pickle jar moment and why the founders' response was such a customer experience win. We also take a "Shop With Me" approach, reviewing their website, signup flow, checkout experience, and a few opportunities to reduce friction along the customer journey.
In this episode, we cover: • How brands can turn negative moments into positive marketing • Why responding quickly and authentically matters • Website and checkout CX tips • The role of email, SMS, and customer data in ecommerce • Why a great product is still your best marketing strategy
Sometimes the best customer experience isn't preventing every problem—it's how you respond when one happens.
2 Jul 2026
The CX Behind Building a Retail Brand | Let's Laugh About It x DTC Podcast Swap
What happens when two ecommerce marketers stop pretending everything always goes according to plan?In this podcast swap of Let's Laugh About It and the DTC Podcast, Zoe sits down with Eric Dyck to talk about growing Cove Soda in the competitive better-for-you beverage space, building customer loyalty without relying on DTC, using AI to work smarter, and the business mistakes that taught them the most.From shipping hundreds of the wrong products to accidentally spending $42,000 on ads, this episode proves that some of the best lessons come from the moments you can laugh about later.We cover:Growing a retail-first brandEmail & SMS list building through eventsAI and marketing automationCommunity-driven marketingPodcasting and networkingThe funniest mistakes we've made in ecommerceConnect with Eric Here: https://www.linkedin.com/in/ericdyck/Twitter: @ericalandyckInstagram: @ericalanDTC Newsletter: https://www.linkedin.com/company/dtc-mediateam/posts/?feedView=allListen to the DTC podcast here: https://open.spotify.com/episode/04iLjmaRFI6LI50M7532Rx?si=FUD2pSAGSiKtaCwQM-dCrA&nd=1&dlsi=3ad6c050bb764102
11 Jun 2026
The Playbook Behind Viral Ecommerce Brands | Let's Laugh About It with Isaac Medeiros
Today on the podcast, we're joined by Isaac Medeiros, entrepreneur, operator, and founder of Mini Katana and Kanpai Candy. Isaac is best known for building one of ecommerce's most unique brands, transforming a niche sword company into a viral content powerhouse with more than 20 million YouTube subscribers, billions of annual views, and a highly engaged global community. Along the way, he's become an expert in organic growth, creator-led marketing, and building brands that scale without relying on traditional advertising.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
239,790
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
4.9 / 5
85 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
26
Social presence
0
YouTube
86
Engagement
71
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Guest appearances
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Questions about Let’s Laugh About It
Who hosts Let’s Laugh About It?
Zoe Kahn host the show. Published by Zoe Kahn.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Let’s Laugh About It take guests?
The show does not typically feature guests, based on episode analyses.
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