About LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.
Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
#66: The TRUST Method – How do you actually build a Personal Brand
Your content is getting engagement.
Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum.
But when you look at actual business results? Nothing’s moving.
No qualified inquiries. No speaking invitations. No one reaching out to work with you. The engagement isn’t translating into opportunities.
And you’re left wondering: What’s the disconnect?
Here’s what I’ve learned after 20+ years working with founders and entrepreneurs across three continents: The problem isn’t your expertise. It’s not even your content.
The problem is that most people are building visibility without building trust.
And trust is what actually opens doors.
This is why I created the TRUST Method. It’s the framework I’ve built over two decades and use with every client who comes to me frustrated that their brilliance isn’t converting into business results.
This is what I typically charge clients thousands of dollars to implement. And I’m giving you access to it.
In This Episode:
→ I share the 5 Elements of the TRUST Method
→ What each element means with real life examplesit looks like when your values show up in your offers, pricing, and client experience
→ Resource Mentioned in the Episode: The TRUST Method worksheets (that you can download for free) that will help you identify the gaps, build the personal brand foundation and plan for your visibility and reputation. Click here to Download (https://ranamouawad.kit.com/trustworksheets).
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com (http://www.ranamouawad.com/), LinkedIn (https://www.linkedin.com/in/ranamouawad/) or Instagram (http://www.instagram.com/rana.mouawad).
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! (https://ranamouawad.ck.page/cd9611cb63)
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our newsletter here (https://ranamouawad.ck.page/ea4644c620)!
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The post #66: The TRUST Method – How do you actually build a Personal Brand (https://ranamouawad.com/66/) first appeared on Rana AlBasri Mouawad (https://ranamouawad.com).
26 Nov 2025TRANSCRIPT
#65: Build a Business that Reflects your Values (Not just a Money Machine)
“How do I scale my business without selling-out my values?”
It’s a question that comes up constantly in my work with women entrepreneurs – whether they’re launching their first group offer, their tenth digital product, or raising prices on a high-ticket service.
The desire to grow is real. So is the fear of losing themselves in the process.
In this episode, I’m unpacking what it truly means to build a business that reflects your values, and why purpose and profit aren’t opposites.
In This Episode:
→ Why traditional marketing advice creates a disconnect between your brand and who you actually are
→ What it looks like when your values show up in your offers, pricing, and client experience
→ The truth about building profitable businesses with integrity (spoiler: aligned people pay and stay)
→ Three actionable ways to audit and realign your business right now
If you’ve been feeling the tension between wanting to grow and wanting to stay true to yourself, this episode will show you that you don’t have to choose.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com (http://www.ranamouawad.com/), LinkedIn (https://www.linkedin.com/in/ranamouawad/) or Instagram (http://www.instagram.com/rana.mouawad).
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! (https://ranamouawad.ck.page/cd9611cb63)
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here (https://ranamouawad.ck.page/ea4644c620)!
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The post #65: Build a Business that Reflects your Values (Not just a Money Machine) (https://ranamouawad.com/65/) first appeared on Rana AlBasri Mouawad (https://ranamouawad.com).
5 Nov 2025TRANSCRIPT
#64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti
When marketing is done right, the impact is transformational! This episode and conversation with Fab Giovanetti, covers everything marketing for business owners today!
Inside a recent episode
#66: The TRUST Method – How do you actually build a Personal Brand
Published 17 Dec 2025 · Transcript excerpt
[…] So trust is an acronym, each letter represents one of those elements. And I want to give you an overview. So let me give you an overview and then we'll go deeper into each one. T is for truth, which is authenticity and clear positioning. R stands for relevance, which is audience centric value. U is for understanding, which is cultural and contextual intelligence. S is for substance and strategy, which is basically the systematic reputation building. And finally, T stands for testimony, which means third party validation and demonstrable impact. So these are the five elements. They all work together. […]
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