Let's Talk is an inspiring monthly podcast hosted by Alexander Kucherenko, Business Development Manager and Okens Domains. Alexander talks with industry movers and shakers who share their insights on domains, privacy, data sovereignty, marketing and affiliate publishing challenges and trends.
You can follow, rate, and share Let's Talk on LinkedIn, Spotify, and everywhere else you listen to podcasts.
Okens Domains is an Ikari company.
Let's Talk is hosted by Alexander Kucherenko, Business Development Manager, Okens Domains.
Produced by Storyology.
Alexander Kucherenko interviews Oleksii Lysenko, Sales Operations Manager at RubyPlay, about his career path and experiences within a fast-paced game development environment.
16 May 2025
Bohdan Yakovenko on Scaleo, Better UX and Affiliate Publisher Growth
In this episode of Let’s Talk, Okens Domains’ Alexander Kucherenko sits down with Bohdan Yakovenko, Chief Business Development Officer at Scaleo, to explore the evolution of affiliate tech and what today’s publishers and operators really need.
Originally built for affiliate publishers in industries like e-commerce, dating and finance, Scaleo made iGaming a strategic focus—where over 80% of operators rely on affiliate traffic. As competition intensifies, Bohdan explains why real-time data, transparency and user-friendly design have become essential to staying ahead.
Scaleo supports publishers and operators alike with a full-service platform that prioritizes both functionality and user experience. Or as Bohdan puts it: “Life is too short to spend it in ugly interfaces.”
He also shares his “secret sauce” for business development:
Be yourself when talking about your product
Embrace modern, updated technology
Focus on the outcomes you deliver to your customers
The episode also highlights Ukraine’s rising influence in global tech and Scaleo’s growth since launching in 2017.
2 Apr 2025
Domains with Juan Aguirre
On this episode of the Let's Talk podcast, Alexander Kucherenko (https://www.linkedin.com/in/alexander-kucherenko-okens-domains/) talks with Juan Aguirre (https://www.linkedin.com/in/juan-aguirre-052462/overlay/about-this-profile/), Chief Commercial Officer of Ilkari, (https://marketing438304.monday.com/boards/1493309046/pulses/www.ilkari.tech) about his path to the data centre and domain industry.
Juan is a Frenchman with a Spanish name living in Switzerland. He came into the tech industry through the IPTV revolution, but before he started his tech career, he was a beekeeper in his student days to earn money for an amp for his electric guitar. He got the amp but never quite mastered the electric guitar, much to the joy of the neighbourhood.
Juan shares his insight on the domain business, how domains are becoming more complex, and the value of a domain to a company's brand. He talks about the increase of malicious actors in the domain industry and how companies can weather any industry shocks if they are prepared from the start and get a handle on their privacy.
Juan strives to understand his customers' business, saying it always comes down to people (not robots). Through Ilkari, he believes they bring together a comprehensive offering for customers—domains, a modern, certified data centre, co-location, and private cloud—that gives customers the tools they need to achieve more transparency and control and, ultimately, the ability to choose the tools that work for them.
_________________________________________
Let's Talk is hosted by Alexander Kucherenko (https://www.linkedin.com/in/alexander-kucherenko-okens-domains/), Business Development Manager.
Follow Okens Domains on LinkedIn. (https://www.linkedin.com/company/okens-domains/?viewAsMember=true)
Okens Domains is an Ilkari (www.ilkari.tech) company.
Visit our website at www.okens.domains (http://www.okens.domains/)
If you'd like to be a guest on Let's Talk, email Jennifer [at] studiostoryology [dot] com
4 Mar 2025
Let's Talk with Hendrikus van Katwijk
In episode 5 of Let's Talk, host Alexander Kucherenko (https://marketing438304.monday.com/boards/1493309046/pulses/Domain%20strategy,%20domain%20registration,%20privacy,%20iGaming%20market,%20domain%20asset%20management.) talks with Hendrikus van Katwijk, the Chief Operating Officer of Brand Legends (https://brandlegends.com/link-building/). Hendrikus discusses why he wanted to be a game developer, the increased trend of brand hijacking, crypto casinos, the growth of .io, the tremendous growth of domain registration, and why customers are seeing the importance of protecting their domain names.
Brand Legend offers a comprehensive suite of solutions to propel brand protection and visibility in iGaming through casino and sports betting SEO best practices. The company
manages 500+ domains from Okens. Brand Legends recently developed a proprietary tool to help manage the large volume of domains and still provide 'SEO' juice. Now, the company white labels this tool so that companies can do the same for their websites and domain names to ensure their sites are doing what they should.
Hendrikus' top three tips to manage your domain and brand successfully.
Protecting your domain name now is a small feat. Re-acquiring that domain name in the future will cost much more in legal fees.
Take your domain seriously.
SEO involves a lot of trial and error. It is not an exact science and does not work instantly.
______________________
Let's Talk is an Okens Domains podcast
Let's Talk is hosted by Alexander Kucherenko (https://www.linkedin.com/in/alexander-kucherenko-okens-domains/), Business Development Manager
Follow Okens Domains on LinkedIn. (https://www.linkedin.com/company/okens-domains/?viewAsMember=true)
Visit our website at www.okens.domains
If you'd like to be a guest on Let's Talk, email Jennifer [at] studiostoryology [dot] com
13 Feb 2025
Data as your GPS with Alona Borzhemska
In episode 4 of Let's Talk, host Alexander Kucherenko talks with Alona Borzhemska (https://www.linkedin.com/in/alonaborzhemska/), Commercial Product Manager atWebPros (https://webpros.com/), a web enablement company.
Alona made a big career move to WebPros, using her experience leveraging data-driven insights to inform decision-making, optimize sales processes, and increase control over the products being sold.
Alona shares her insights with Alexander on why data is your GPS, how it drives product roadmaps with precision, the impact Ukrainians have made on technology, and how the world views her as a Ukrainian in technology, from pity to pure admiration.
Alona shares five tips for success:
Listen to your customers. It's easy to fall in love with your ideas, but the real magic happens when you prioritize what the customer needs.
Embrace iteration. Success doesn't come from having things right the first time; it comes from learning, adapting, tweaking, and improving.
Balance the journey with the destination. Whether it is product development or sales, sometimes it is how you get to your goal, not the goal itself. With data as your GPS, you can learn along the way.
Take time to reflect. Gather insights to find the best path forward, even if it is not the fastest one.
Keep your eyes open for risks and trends. There are so many things happening in the iGaming industry, so it is essential to read and see what trends are happening.
________
Let's Talk is an Okens Domains podcast
Let's Talk is hosted by Alexander Kucherenko (https://www.linkedin.com/in/alexander-kucherenko-okens-domains/), Business Development Manager
Follow Okens Domains on LinkedIn. (https://www.linkedin.com/company/okens-domains/?viewAsMember=true)
Visit our website at www.okens.domains (http://www.okens.domains/)
If you'd like to be a guest on Let's Talk, email Jennifer [at] studiostoryology [dot] com
6 Jan 2025
Let's Talk with James Mcleod
In this episode, host Alexander Kucherenko, Business Development Manager at Okens Domains, talked with James Mcleod, Chief Technology Officer of Ilkari, (http://www.ilkari.tech/)about his journey to becoming CTO at Ilkari, his deep experience in the iGaming industry and what data sovereignty and the right technology means for the success of iGaming now and in the future.
22 Nov 2024
Privacy and control for iGaming operators with Juan Aguirre, CCO of Ilkari
Alexander Kucherenko talks with Juan Aguirre, CCO of Ilkari, about the urgent need for iGaming operators to regain privacy and control through technology-driven data sovereignty.
20 Jun 2024
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