Want to get the inside scoop on the world of digital marketing? Tune in to Let's Talk Digital, where we talk to top digital pros who've seen it all. From strategies that hit the mark to those that miss, we cover what's hot and what to avoid. No fluff, just honest insight. Let's keep in touch — let's talk digital.
How Marketing Frameworks Drive Success and How to Build Them
In this episode of Let's Talk Digital, we sit down with Jacek Matuszewski, team leader at Force of Nature, EU team at MTA Digital. With a deep background in SEO and a focus on transforming digital marketing strategies, Jacek shares his insights on creating effective marketing frameworks, data-driven decision-making, and the importance of transparency in agency-client relationships.🚀 What you’ll learn in this episode:- How to leverage data to drive real business results and growth.- Why traditional marketing metrics like ROAS might not be enough.- The role of performance marketing in e-commerce and digital-first businesses.- Key questions every marketer should ask to optimize their strategy.- The future of digital marketing frameworks and how to build one that works.- Insights on how marketers in the U.S. and Europe approach performance marketing differently.Jacek also dives into his team's approach to incrementality testing, predictive analytics, and the challenges of scaling with new channels. If you're a marketer or strategist looking to take your performance marketing to the next level, this episode is filled with actionable advice and expert insights.🎧 Tune in now and elevate your digital marketing strategy with MTA Digital!#PerformanceMarketing #DigitalStrategy #MarketingFramework #DataDriven #AgencyLife
19 Mar 2025
Why Storytelling & Strategy Matter More Than Ever in Marketing Agencies?
In this episode of Let's Talk Digital, we sit down with Radek Wiejek, project manager and leader of the Force of Nature EU team at MTA Digital. With extensive experience managing marketing projects across Europe and the US, Radek shares invaluable insights on the key differences in agency work, client expectations, and communication styles between these regions.🚀 What you'll learn in this episode:
Why American clients expect constant communication and storytelling.
How project management differs between US and European marketing agencies.
The key role of adaptability in agency work.
Why Americans prioritize brand consistency over growth.
How to handle clients who demand more than your team can handle.
Why storytelling and connecting data to business goals is crucial for success.
How European marketers can learn from US agencies—and vice versa.
Radek also shares real-world project management challenges, including handling high-pressure client expectations, managing external teams, and balancing communication with execution. If you're a marketing strategist, project manager, or agency leader, this episode is packed with practical takeaways to help you thrive in international digital marketing.🎧 Tune in now to stay ahead of the curve!#marketingstrategy (https://www.youtube.com/hashtag/marketingstrategy) #digitalmarketing (https://www.youtube.com/hashtag/digitalmarketing) #projectmanagement (https://www.youtube.com/hashtag/projectmanagement) #agencylife (https://www.youtube.com/hashtag/agencylife)
5 Mar 2025
From Startup to Market Leader: Scaling with Digital Advertising
In this episode of Let’s Talk Digital, we sit down with Piotr Ostapkowicz, a Marketing Strategist and former Project Manager at MTA Digital, to explore how he helped scale Novakid, an online education platform, from a small startup to a major player across Europe.Piotr shares firsthand insights into:✅ The strategy behind scaling digital campaigns across 10+ countries.✅ How Google Ads, Meta Ads, influencer marketing, and programmatic advertising fueled growth.✅ Key lessons in managing massive budgets and why flexibility was essential.✅ How COVID-19 accelerated digital transformation and reshaped marketing strategies.✅ Building trust with clients – why agency-client relationships make or break success.We’ll also discuss what it takes to run a high-stakes, multi-channel marketing operation, manage a team of 30+ specialists, and pivot strategies in real-time to meet evolving market demands.If you're interested in scaling your brand, optimizing ad spend, and learning from real-world case studies, this episode is a must-listen! 🚀#digitalmarketing #growthstrategy #performanceads #scalingbusiness
13 Feb 2025
How AI & Automation Are Reshaping Digital Marketing Agencies?
In this episode of Let's Talk Digital, we sit down with Rado Kmita, founder of MTA Digital, marketing analytics expert, and digital strategy geek. We explore the future of digital marketing, the impact of AI and automation, and how marketers must evolve to stay ahead.🚀 What you'll learn in this episode:- Why AI won’t take your job, but it will change it- Why AI and automation are both disrupting and simplifying marketing.- How data fragmentation is creating challenges for attribution and analytics.- The new role of strategists in agencies and in-house teams.- How creative strategy and content marketing are becoming even more crucial.- Why marketers need an investor mindset to allocate budgets effectively.- The future of digital marketing agencies and why specialization is key.Rado shares his predictions on how agencies will survive the AI wave, how the US market is shaping the future of marketing, and why a new type of consultant is emerging to connect the dots in digital strategy.If you're a CMO, marketer, or agency leader, this episode is a must-listen to prepare for what's ahead! 🎧#marketinginnovation #marketinganalytics #marketingstrategy #adtech
29 Jan 2025
Is Pinterest the secret weapon for your marketing strategy in 2025?
In this episode of Let's Talk Digital, we welcome Ada Roszak, a Paid Social Specialist with a passion for Pinterest and over three years of experience at MTA. Together, we uncover the unique opportunities Pinterest offers to advertisers and why it’s more than just a platform for pretty pictures.
Ada shares her expert insights into how Pinterest functions as a blend of a discovery engine and a social platform, often resembling Google Ads Search more than Meta or TikTok. We’ll explore why Pinterest excels at attracting purchase-ready users, how its advanced attribution settings make it easier to analyze campaigns, and how it can serve as a powerful first-touch platform in your marketing funnel.
From strategies for building brand awareness to leveraging Pinterest ads effectively, Ada breaks down what makes this platform an underrated gem for marketers. Plus, she discusses its evolving potential and why brands should consider adding it to their marketing mix to stay ahead of the competition.
Want to know how Pinterest fits into your strategy? Tune in to discover practical tips, common misconceptions, and why this platform might just be the next big thing for your business! 🌟
#PinterestMarketing #SocialMediaAds #DigitalMarketing
13 Jan 2025
From Scroll to Sale: Creative Strategies for Paid Social Ads
Jakub Michalak, a Creative Strategist and Paid Social Specialist, shares actionable tips on crafting campaigns that capture attention, drive results, and convert audiences into loyal customers through authentic and unconventional creative strategies.
13 Dec 2024
Why User Experience is a Key to Business Success
Mikołaj Polaczyk, a UX design specialist, reveals how user experience drives business success by building customer loyalty, fueling growth, and setting brands apart through deep audience understanding and user-centered design.
13 Dec 2024
Maximize Sales with Programmatic Advertising in 2025
Marta Janek, Programmatic Advertising expert at XNW, shares actionable insights on maximizing sales with programmatic advertising in 2025, revealing the perfect profile for businesses to drive leads and sales.
Podcast Authority Score: 13 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
25
Social presence
0
YouTube
0
Engagement
0
Contact Let's Talk Digital
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Let's Talk Digital?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
