Let's Talk Digital Marketing

About Let's Talk Digital Marketing

Hosted by UK Meta and Google Ads specialist Mike Sharp founder of Mike's Online Academy, Mike hosts a range of digital marketing experts covering a range of subjects including Meta Ads, Google Ads, YouTube ads, SEO, Email Marketing, AI Marketing, Marketing strategy and more to help small to medium sized businesses get more leads and sales.

Publisher

Mike Sharp

Category

business

Language

en

Explicit

No

First episode

30 Dec 2021

Latest episode

27 Sept 2026

Latest episodes

62 episodes in the feed.

1. 

   27 Sept 2026

   AI Is Talking to AI: How SMEs Win With Real Human Connection | Graham Coath

   AI is already talking to AI on LinkedIn but the businesses that stand out will be the ones that make people feel seen, heard and valued. In this conversation, digital marketing expert and prolific podcaster Graham Coath explains why real dialogue, long-term consistency and genuine curiosity matter more than chasing likes, viral posts or automated engagement. With more than 700 podcast episodes behind him and seven years of posting a daily LinkedIn poll, Graham shares a refreshingly honest view on visibility, content and building a business people actually want to connect with. In this episode, we cover: Why “going viral” is not a business strategy The danger of AI-generated engagement and AI talking to AI How to create LinkedIn content that starts real conversations Why a like or “Great post” comment is not meaningful engagement The power of showing genuine interest in a small number of people What seven years of daily LinkedIn polls taught Graham about consistency Why many talented people never make it—and what resilience has to do with it What musicians, live performance and business can teach us about connection How to use AI without losing your humanity Graham’s new book, And in Poll Position Featured quote: “If you want to sell in 2026, the thing you need to be most interested in is not yourself—it needs to be the people in front of you.” Connect with Graham at a better way of life https://abetterwayoflife.co.uk (AI is already talking to AI on LinkedIn—but the businesses that stand out will be the ones that make people feel seen, heard and valued. In this conversation, digital marketing expert and prolific podcaster Graham Coath explains why real dialogue, long-term consistency and genuine curiosity matter more than chasing likes, viral posts or automated engagement. With more than 700 podcast episodes behind him and seven years of posting a daily LinkedIn poll, Graham shares a refreshingly honest view on visibility, content and building a business people actually want to connect with. In this episode, we cover: Why “going viral” is not a business strategy The danger of AI-generated engagement and AI talking to AI How to create LinkedIn content that starts real conversations Why a like or “Great post” comment is not meaningful engagement The power of showing genuine interest in a small number of people What seven years of daily LinkedIn polls taught Graham about consistency Why many talented people never make it—and what resilience has to do with it What musicians, live performance and business can teach us about connection How to use AI without losing your humanity Graham’s new book, And in Poll Position Featured quote: “If you want to sell in 2026, the thing you need to be most interested in is not yourself—it needs to be the people in front of you.” Connect with Graham at a better way of life (https://abetterwayoflife.co.uk/) and explore his book, And in Poll Position.) and explore his book, And in Poll Position available on Amazon in paperback and Kindle. Get more leads and sales for your business: Free Google Ads Audit: https://mikesonlineacademy.com/freeaudit (https://mikesonlineacademy.com/freeaudit) Follow me on Linkedin: https://www.linkedin.com/in/mikeesharp/ (https://mikesonlineacademy.com/freeaudit) Book a 121: https://growth.mikesonlineacademy.com/ (https://growth.mikesonlineacademy.com/)

2. 

   18 Aug 2026

   Add a Zero Without the Hustle: How One Question Grew Sales 48% - Stacey Hylen

   Business coach Stacey Hylen has helped clients go from six to eight figures without the burnout. In this episode she shares her "Add a Zero Without the Hustle" philosophy, the overlooked upsell strategy that grew one client's sales 48% in a single month, and how she became one of the first business coaches to build AI into her work. Host Mike Sharp (Mike's Online Academy) sits down with Stacey - former VP of Consulting for Tony Robbins, longtime collaborator with Chet Holmes (The Ultimate Sales Machine), and author of the upcoming book Hidden Profits to unpack how small and medium businesses can grow revenue from clients they already have, instead of chasing endless new leads. In this episode: • Why the "BS funnel" quietly kills business growth • The "want fries with that?" upsell — and why it works • Resources vs. resourcefulness: the Tony Robbins recession lesson • How one question added 48% to a client's revenue in 30 days • Becoming an early AI adopter (the first 1% of ChatGPT users) • Custom GPTs, the SASI framework, and using AI without losing your voice • Lifestyle design: growing the business without sacrificing your family Chapters 00:00 – Intro 01:04 – Stacey's story: giving entrepreneurs back to their families 05:09 – "Add a Zero Without the Hustle" explained 08:10 – Money mindset & the upper-limit problem 09:38 – The upsell strategy ("want fries with that?") 12:31 – Resources vs. resourcefulness 14:28 – The one-question upsell: +48% in a month 17:14 – Becoming an early AI adopter 20:20 – Custom GPTs & the SASI framework 22:15 – Inside working with Tony Robbins & Chet Holmes 29:25 – Who she works with & lifestyle design 32:19 – How to work with Stacey 32:47 – Rapid fire: music, books, films & favourite tech 38:20 – Where to find Stacey Connect with Stacey Hylen: Free hidden-profits assessment & custom GPT → https://moreclientsandcash.com/ Coaching & masterminds → ⁠https://staceyhylen.com/⁠ (https://staceyhylen.com/) More from Mike's Online Academy: Work with Mike to get more leads and sales for your business with paid ads ⁠https://growth.mikesonlineacademy.com⁠ (https://growth.mikesonlineacademy.com) Get free access to my paid ads community on skool: ⁠https://mikesonlineacademy.com/skool⁠ (https://mikesonlineacademy.com/skool)

3. 

   5 Jun 2026

   Automation Success Story: The Hidden Power of Automation in Building Customer Loyalty and Revenue | Digital Marketing 4 SME'S Podcast

   Damian Lo Cascio known as the Digital Doctor, shares practical insights into automating marketing, sales, and customer service processes, and discusses the future of digital solutions for SMEs. Main Topics Covered: The evolution of automation in small businesses since 2008 How data and customer journey mapping drive personalised marketing Different tools and platforms for automation including Go High Level, Keap, HubSpot, and others Strategies for lead generation, nurturing, and converting prospects with automation The importance of ongoing communication and relationship-building post-sale Cost saving tips by optimizing tech stack and renegotiating software contracts Practical automation examples for Facebook ads, email campaigns, appointment setting, and follow-ups How to start simple: leveraging Facebook lead forms and basic workflows The role of AI tools like ChatGPT and Claude in research and content creation Real-world applications: charity walks, health initiatives, and personal projects Damien emphasizes that automation is personalisable and scalable. Start simple with lead forms and basic workflows before expanding. Regular communication and relationship nurturing are key to maximizing customer lifetime value. Evaluate and optimize your tech stack to reduce costs and complexity. AI tools like ChatGPT can assist with content, research, and problem-solving. Timestamps:00:00 - Introduction and guest overview: Damian, the Digital Doctor 02:01 - Damian’s background in health clubs and automation via client retention strategies 04:02 - Lessons learned from his health club business crash and pivot to online fitness 05:40 - The rise and challenges of Fit Steps and data insight value 07:23 - The impact of COVID on digital fitness solutions and automation advantages 09:02 - How automation started and evolved for Damien’s business ventures 10:44 - Popular automation platforms: Infusionsoft, Go High Level, HubSpot 11:44 - Key functions of CRMs and workflow automation in marketing and sales 12:34 - Building customer qualification and segmentation through automation 13:11 - Automating for nurture sequences, appointment booking, and referrals 14:40 - Customer journey mapping and creating personalized automation paths 15:17 - The importance of segmentation and tailored messaging 16:33 - Maintaining relationships with regular, relevant communication 17:11 - Integration of CRM with social media, financial, and project management tools 18:17 - Automating reminders, follow-ups, and re-engagement strategies 19:01 - When and where to start with automation in your business 20:37 - Practical lead generation strategies with Facebook and lead forms 22:04 - Automating customer onboarding, order follow-up, and reviews 23:33 - Using automation for predictive contact points, e.g., mortgage or dental checkups 26:36 - Adding value through 'Wow' moments: personalized thank yous, gifts, and extra touches 28:28 - Overview of Damian’s tech stack and choosing cost-effective solutions 30:46 - Saving costs by renegotiating and consolidating software tools, avoiding legacy systems 32:21 - How automation enables real-time analytics and business insights 33:17 - The future of automation and AI integration 36:31 - Damien’s charity work: supporting women’s heart health and charity walks 38:46 - Favorite music, films, and personal interests 43:41 - The anticipated future of automation in SMEs and online business 46:17 - How to get in touch for automation consultancy and services Resources & Links: Connect with Damian Email: ⁠damian@thedigitaldoctor.co.uk⁠ (mailto:damian@thedigitaldoctor.co.uk) Website: ⁠thedigitaldoctor.co.uk⁠ (https://www.thedigitaldoctor.co.uk/) Walking In Memory: walkinginmemory.co (https://walkinginmemory.co/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings