Welcome to Let's Talk Limbic Sparks - where Kevin Perlmutter (https://www.limbicbrandevolution.com/) speaks directly with Brand Leaders reveal how they are tapping into emotional insights to attract and retain customers. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Author of BRAND DESIRE (https://www.amazon.com/Brand-Desire-Customer-Interest-Emotional/dp/1398621048): Spark Customer Interest Using Emotional Insights, and Chief Strategist & Founder of Limbic Brand Evolution (https://www.limbicbrandevolution.com/) - a brand strategy and behavioral science consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Ensuring Your Brand is Culturally Relevant with Joanna Hutchins of Royal Greenland
Joanna Hutchins, EVP, Marketing, Innovation & Sustainability at Royal Greenland, the world's largest wild caught seafood company, reveals how to ensure that your brand is culturally relevant. We talk about her decades of experience leading global and local brands in Asia and other parts of the world, and how she helped fuel their success with deep understanding of local customers. Joanna shares lessoned learned from conducting customer insights research before launching the Dove brand in China that revealed the need for cultural adaptations to ensure both product and marketing relevance. She talks about the imperatives to create emotional connections with customers, and the perils of focusing too much on performance marketing. She shares details about her book, Chinafy, that includes 10 repeatable models for innovation that business leaders all over the world can learn from the Chinese market.
Contact Info:
Joanna Hutchins - https://www.linkedin.com/in/joanna-hutchins-aa10772/ (https://www.linkedin.com/in/joanna-hutchins-aa10772/)
Kevin Perlmutter - https://www.limbicbrandevolution.com/ (https://www.limbicbrandevolution.com/)
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Jul 2024
Uniting Brands and Fans with Eric Fernandez of Brazos Innovation Partners
Eric Fernandez, Co-Founder & Partner of Brazos Innovation Partners, a tech commercialization company that invigorates the potential of marketplace ideas, reveals how understanding underlying emotions is a game changer for brands. We talk about the importance of looking below the surface of people's actions to determine the emotional motivations causing their behavior, and that it's not always what you would expect. Eric also discusses his comfort with leveraging emotion in brand development thanks to his career-long experience in sports marketing and media. He shares similarities between connecting teams with fans, and connecting brands with their audiences, and why marketers should pay more attention to behavioral science approaches that get to the why behind the what.
Contact Info:
Eric Fernandez - https://www.linkedin.com/in/ericfernandez1/ (https://www.linkedin.com/in/ericfernandez1/)
Kevin Perlmutter - https://www.limbicbrandevolution.com/ (https://www.limbicbrandevolution.com/)
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 Apr 2024
Meeting People Where They Are with Marcy Ullom of VitaGlide
Marcy Ullom, CEO of VitaGlide, the manufacturer & distributor of the VitaGlide exercise and rehab machine for people with limited lower body movement, reveals how helping people starts with meeting them where they are. We talk about why it's so important to listen to customers, to understand to their goals, and to embrace their ideas. She shares that you not only need to hear what they are saying, but that you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. Marcy describes both the ambition and challenges she and her husband Hugh have navigated since purchasing VitaGlide, revitalizing the brand, and improving the product's functionality for users. We also discuss marketing for VitaGlide, which prioritizes emotional benefits over product features, so that potential customers feel like it's designed with them in mind.
Contact Info:
Marcy Ullom - https://www.linkedin.com/in/marcy-ullom/ (https://www.linkedin.com/in/marcy-ullom/)
Kevin Perlmutter - https://www.limbicbrandevolution.com/ (https://www.limbicbrandevolution.com/)
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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