More than half of all e-commerce sales are generated on online marketplaces - if that's not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.
Titel Five Times the Turnover: What Faster Delivery Did for Medisana on bol #LTM166
Medisana sells on around 30 marketplaces across Europe. In Benelux, however, the brand first had to learn how high Dutch customers' expectations for delivery times really are. Ingrid and Valerie talk with Martijn Paas, who knows Medisana's marketplace business inside out from his time in the Benelux team, and Patricia Lay, who helps international sellers get started on bol.
In this episode:
Why moving the top sellers to bol's logistics service increased turnover fivefold, according to Martijn
How Medisana found the right logistics provider after a partner went bankrupt
How the vendor and seller businesses run in parallel – and why your own resellers can turn into competitors
What customers in Benelux expect beyond fast delivery
Why you should realistically expect at least a year before seeing success
This episode is for every brand looking to enter Benelux via bol.
Note from the sponsor TikTok Shop:
Thinking about joining TikTok Shop but not sure where to start? Unlike many traditional marketplaces, TikTok Shop's account management team is genuinely easy to reach directly – so don't hesitate to ask them questions. If you'd rather read up first, the free TikTok Shop Seller Academy covers exactly what sellers ask most: how to register, what your first 30 days should look like, what to sell, and how to run your first live session without panicking. It also includes a Growth Center with seller missions, guidance on affiliate marketing, and practical tips on avoiding stockouts once orders pick up. Get started with TikTok Shop here: TikTok Shop Academy (https://ads.tiktok.com/business/de/academy) and Contact to the Business Development (https://ads.tiktok.com/business/de/contact).
1 Oct 2026
Does EU Regulation Work Against Shein & Temu? We Agree to Disagree — Live from DMEXCO #LTM165
Does EU Regulation Work Against Shein & Temu? We Agree to Disagree — Live from DMEXCO #LTM165
A year ago, many retailers were calling on the state to rein in Temu and Shein. Valerie and Ingrid were sceptical at the time. Now the first EU rules are in force, and the question is back on the table: Is regulation actually working after all? In their first-ever live episode, recorded right in the middle of DMEXCO, the two assess the first signals – and reach different verdicts.
What it's about:
What changes with the flat customs duty of €3 per product category and the handling fee from November – and what the planned European Product Act could mean for marketplaces
First effects: fewer parcels in Hungary and France, Shein's slowing growth and the expansion of its marketplace business
Why small and mid-sized brands, of all players, could end up among the losers of regulation
Why TikTok Shop is being celebrated while calls for stricter rules on Temu and Shein are growing louder
For everyone in the European marketplace business who needs to assess what the new EU rules mean in concrete terms for competition, margins and expansion.
Twelve-plus in-house brands, more than 20 marketplaces, more than 20 countries – and right in the middle of it, a deliberate overhaul of the brand portfolio. Ingrid talks to Elena Cardellini of expondo about how a multi-brand business built up over years is adjusting to a new requirement: agentic commerce. It's changing how brand authority gets evaluated.
How you actually steer a multi-brand business at this scale is where Jorrit Steinz comes in, CEO of ChannelEngine – the partner Expondo relies on to keep its feeds and pricing in sync. Together, they discuss why Expondo is consolidating its brands now, how consistent pricing prevents self-cannibalization, and what kind of logistics discipline heavy, bulky products demand.
This episode shows the point at which grown structures turn into a systems question – and when gut feeling stops being enough.
Note from the sponsor Spring GDS:
Cross-border shipping is complex - and international returns are often even more so. Spring Global Delivery Solutions, part of the PostNL Group, has developed a solution specifically for this. As a specialized provider of cross-border shipping, Spring GDS delivers to 190 destinations worldwide - with 17 operational hubs across three continents. And here’s what makes it special: Returns with Spring GDS cost exactly the same as the initial shipment. No separate contract, no surprises. You can find more details in our blog post on marketplace-universe.com (http://marketplace-universe.com/)
Note from the sponsor Kaufland Global Marketplace:
Kaufland Global Marketplace is now also available in the Netherlands and Spain. And for sellers, this means: nine country marketplaces with just one registration. If you’d like to learn more about how international sales work on the Kaufland Global Marketplaces, be sure to join our next webinar on September 29. Together with Doreen Schumm from Kaufland Global Marketplace, we’ll explain how the all-in-one setup works and how the individual marketplace countries differ. In addition, Etienne Sahin from FTT Distribution will share his experience of entering these new markets from a seller’s perspective - the specific steps, the specific questions, and the specific timeline. Join us on September 29 from 11 a.m. to 12 p.m. CET - online, in English. Click here to register (https://zoom.us/webinar/register/8817834176445/WN_05pP6JTyRZe1HIQV6d9o2g#/registration)
Who has been a guest on Let's talk Marketplace
Names identified in recent episode analyses. Showing up to five guests.
Christian Kollesch
Michael Grundwürmer
Marcin Czyczerski
Stefan Wenzel
Podcast Authority Score: 51 / 100
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