In this episode we are talking with Craig Hutchison. Konrad Marshall from the Sydney Morning Herald summarised ‘Craig’ as… Craig Hutchison or Hutchy as he is known as, is chief executive and majority shareholder of the Sports Entertainment Network, a company he created 15 years ago as a tiny PR agency named Crocmedia, which later morphed into a prolific creator of syndicated sports radio content and is now a byzantine beast that owns and operates 21 radio stations across Australia, with broadcast rights to the AFL, NRL, soccer, cricket, basketball and more. With about $70 million in annual revenue, it has turned this country boy and university dropout into a millionaire media mogul. His portfolio is busily diversifying, too, including into TV production (Rainmaker) and talent (Bravo Management), boutique events (Ballpark Entertainment) and publishing (AFL Record). It also now, inevitably, owns part of a sporting team (National Basketball League club Melbourne United). After more than a decade of incremental acquisitions and mergers, Hutchison has built a national sports media empire – from scratch, by stealth.
30 May 2021
Vitruvian - Connected Fitness and Vitruvian with Jon Gregory
In this episode we are talking with Jon Gregory the founder of Vitruvian. Vitruvian have recently launched their first product the v-form trainer. The idea was born out of Jon’s background working with algoritihms – he believed there was a better way to do resistance training and set about creating a product to do just that.
Just like us at MATE, we believed there was a better way to sell internet to customers and provide them a better product and service than they had always been accustomed to.
2020 was a year where the home health and fitness market boomed and Vitruvian are well placed to take advantage of this. We discuss the challenges of launching a global fitness business from the ground up, the lessons learn along the way and how the world of fitness is changing into the future.
We are super excited to talk about this innovative product from another Aussie business
16 May 2021
Sam Cawthorn - People Follow People
In this episode we are talking to Sam Cawthorn. After a devastating car accident in 2006, Sam was left with an amputated arm as well as a severe leg disability. A naturally born leader, he didn’t let this setback stop him from reaching his goals, and instead turned his story into a triumph and went on to become a global influencer, best-selling author and one of the world’s most in-demand speakers – training executives from the likes of the United Nations, CommBank and BP
When many people hear the word ‘influencer,’ they automatically conjure up images of suntanned, bikini models posing in front of a beach while slurping down a cocktail. However, in recent years we have seen the definition of ‘influencer’ become more robust with the introduction of wider social media platforms like TikTok and YouTube. Sam believes that our obsession with becoming influencers will only grow in future years, as people turn away from trusting big corporations and instead look to individuals who demonstrate what their values are, and that they can stick to them.
We discuss with Sam how he built resilience after his accident, what characteristics of highly influential people are and how brands can work with influencers as a sales channel. Sam also gives us his inside tips on making sure your kids follow the right influencers on social media.
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