In an industry where trends move fast and attention is short, Let’s Chat helps marketers stay sharp. Each week, we unpack one high-impact topic in the world of marketing and serve it hot onto your feed in a bite-sized, engaging format.
Let’s Chat: How Vibe Coding Is Killing the Engineering Backlog!
How Vibe Coding Is Killing the Engineering Backlog
18 Dec 2025
Closing the Trust Gap in FinTech
Welcome to Let’s Chat—Iterable’s weekly series on the marketing moments that matter. Today, we’re exploring FinTech—and the uniquely high bar this industry faces when it comes to customer trust.
5 Nov 2025
Why Consumer Apps Win (or Die) by Day 30
Welcome back to Let’s Chat—Iterable’s deep dive on marketing’s biggest shifts. This week, we’re digging into consumer and lifestyle apps: from meditation to meal kits, fitness to finance, these apps are shaping daily habits—but struggling to hold attention.
This is a massive market, where downloads are plentiful but long‑term engagement is elusive. The global mobile app market is projected to reach $756 billion by 2025, with lifestyle and health apps leading the charge. Yet on average, 95% of app users churn by Day 30 (https://www.businessofapps.com/data/app-retention-rates).
So what separates the apps we delete from the ones we use every day? It comes down to engagement. More specifically: predictive, personalized, habit-forming engagement.
Let’s break down how leading brands are solving for silent churn—and how you can too.
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