Let's Make This More Interesting

About Let's Make This More Interesting

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

eatbigfish - Adam Morgan

Category

business · business · business

Language

en

Explicit

No

First episode

17 Sept 2023

Latest episode

14 Jul 2026

Latest episodes

7 of 35 episodes have a transcript.

1. 

   14 Jul 2026TRANSCRIPT

   Using surprise to grow (with Kyrsten Halley)

   Host Adam Morgan interviews former Aldi UK Marketing Director Kyrsten Halley about using surprise as a strategic growth driver for challenger brands.

2. 

   19 May 2026TRANSCRIPT

   The magic of Aardman (with Magda Osinska)

   Host Adam Morgan interviews Aardman Animations director Magda Osinska about crafting compelling stop-motion stories through comedy, character, and constraints.

3. 

   5 May 2026TRANSCRIPT

   Creating Epic Stories of High Fantasy (with Dungeon Master Jeffrey Robb)

   What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night? For two years? In this episode, Adam Morgan is joined by Jeffrey Robb, professional Dungeon Master, actor, and educator, who runs paid games of Dungeons and Dragons up to eleven times a week across the five boroughs of New York. And what starts as a masterclass in epic, layered storytelling turns into something rather different. Because as Jeffrey explains, a great dungeon master isn't in fact there to tell an epic story; they're there to make it possible for a disparate group of people –– with different motivations, different expectations, different levels of commitment –– to create an epic story for themselves. There's a lot here for anyone trying to hold a room. Jeffrey and Adam explore: The importance of choices in storytelling experiences: why giving people agency over the narrative creates ownership (- and why the best choices always leave room for a secret third option) Why it’s key to see the experience as ‘carefully managed chaos’: how the most inventive moments come from building a system flexible enough to be surprised by its own players Where you do and don’t want surprise , and why it has to work in two very different ways here The lessons Jeffrey learned from superhero comics and Shakespearean drama that he brings to the experiences he curates The primacy of trust, and what a "Session Zero" can teach anyone who needs to unlock a group's imagination fast What it means for good drama asks a question of its audience Along the way, there's a squeaky goblin, why it’s unexpectedly dull to play a villain, and what increasing consumer expectations mean in D&D: why so many people now seem to want a burned village to avenge… – Let's Make This More Interesting is a podcast from eatbigfish (https://open.acast.com/networks/6501a8474b92ff0011454abf/shows/6501a8474b92ff0011454aad/episodes/www.eatbigfish.com): the strategic consultancy that helps ambitious Challengers to grow. Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ (https://www.linkedin.com/in/adam-morgan-3a473a/) Thanks to our editor Ruth and our producer Rachael. Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Inside a recent episode

Using surprise to grow (with Kyrsten Halley)

Published 14 Jul 2026 · Transcript excerpt

[…] And so I think that mentality of having leaders who are brave, committed, visibly willing to back the idea to an extent that, you know, isn't completely safe potentially for them. which creates followership, which creates momentum, which creates a whole ecosystem of people doing things that are a bit more interesting. And I think that's where you get exciting work. Yeah. Yeah. That's lovely. So tell us a bit more about Aldi as a democratiser. Aldi is a very everyman brand to, you know, use the archetype. We want to, the phrase I used personally with it is, you know, be the people's champion, be the brand that brings things to people that they thought were out of reach potentially. […]

Who has been a guest on Let's Make This More Interesting

Names identified in recent episode analyses. Showing up to five guests.

• Kyrsten Halley
• Magda Osinska
• Andy Berndt

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

6 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

71

Social presence

0

YouTube

0

Engagement

32

Contact Let's Make This More Interesting

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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