Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media
No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends.
Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use.
No signups. No barriers. Just press play.
Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.
How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games)
Andre Kempe sits down with Manuel Prueter, CEO and co-founder of Colossi Games, to discuss how TikTok, AI, and creator-driven content are redefining game design and user acquisition. Manuel shares lessons from building global mobile hits, the balance between creativity and performance, and how small teams can use AI to compete at scale. A must-listen for marketers, game developers, and anyone shaping the future of gaming.
22 Oct 2025
Why Product Beats Promotion: (with Luis De La Cámara)
Even Angry Birds can’t rely on fame alone.
In this episode of Let’s Talk Ads, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to explore how one of the world’s most recognizable gaming brands continues to grow through innovation, data, and creativity.
Luis shares how product and marketing alignment drive sustainable growth, why AI and machine learning are already shaping gameplay and campaigns, and how “fake ads” often reveal real player insights. He also dives into Rovio’s approach to building teams that balance technical expertise with creative thinking — and what it takes to keep a 15-year-old brand like Angry Birds relevant in a rapidly changing industry.
A must-listen for anyone in gaming, growth, or marketing who wants to understand how product-led creativity drives long-term success.
15 Oct 2025
From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt)
n this episode, Andre Kempe chats with Lukas Reinhardt, Co-Founder and CEO of Meet5, Europe’s leading social community app for people over 40. Lukas reveals how Meet5 grew from a failed dating concept into a thriving real-world connection platform. He discusses how the app successfully engages the “forgotten demographic,” why simplicity and safety are key, and what marketers can learn about building genuine communities that extend beyond the screen.
1 Oct 2025
Optimizing for AI Search: The Practical Guide to LLM-Driven Marketing (with Norman Nielsen)
In this episode of Let’s Talk Ads, Norman Nielsen (VP Growth @ Omio) joins Andre Kempe to discuss how AI and large language models (LLMs) are reshaping organic growth. Norman explains how Omio drives millions through SEO, ASO, and CRM without relying on paid ads, and why a practical, hype-free approach to AI is the future of growth marketing.
17 Sept 2025
Building Growth Engines When Acquisition Gets Expensive - with Danil Ovechkin, Head of Growth @ Waking Up
In this episode of Let’s Talk Ads, Andre Kempe sits down with Danil Ovechkin, Head of Growth at Waking Up, the meditation app redefining mindfulness for millions worldwide. Danil shares how referrals became their top growth channel, why CAC is more than just a number, and how creative, personalized campaigns fuel sustainable growth. From Meta Ads Library to the “moments” feature, this conversation reveals what it really takes to scale apps authentically in 2025.
3 Sept 2025
How to lower CAC with Music & Sounds - Inna From Her App shares some Dating App Marketing Secrets.
In this episode of Let’s Talk Ads, Andre Kempe sits down with Inna Sumovska, Ex-UA Manager at Her App, the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, revealing what it really takes to grow apps authentically in 2025.
20 Aug 2025
Myths, Metrics & Mess: What 90% get wrong about ASO | An ASO Deep Dive with Anton Tatarynovich
Join Andre Kempe from Admiral Media as he sits down with Anton Tatarynovich, Growth Marketing Manager at Freeletics and ASO consultant, for an eye-opening discussion about App Store Optimization. Tune in and get the breakdown of the myths, metrics, and mess that plague 90% of ASO efforts.
6 Aug 2025
Scaling Meta Ads for Apps - The Hard Lessons Learned
Join Admiral Media founder Andre Kempe and Marcus Burke as they discuss the hard lessons learned from scaling Meta campaigns for mobile apps and how AI is making the great marketers move faster and better.
23 Jul 2025
The Full Funnel Growth Strategy behind Paired | CTV, Influencers and Key Channels for Mobile Growth
90% of marketing tests fail. Most marketers see this as depressing news. Jessica Gotti (Head of Performance Marketing at Paired) sees it as her competitive advantage. Get the growth insights from the #1 relationship app.
8 Jul 2025
Zero to $5M ARR in 1 Year (Generation AI) | With Romain Torres, Co-Founder of Arcads
How do you scale a creative tech startup from zero to millions in revenue, without VC funding? And can AI-generated content (AIGC) actually outperform traditional creators? 🤯
25 Jun 2025
Cracking FinTech Growth (7 Hard Truths About Performance Marketing)
Drew Hampton, Head of Performance Marketing at Varo Bank, discusses the challenging realities of achieving growth in the FinTech sector through performance marketing, in this interview.
11 Jun 2025
Signal Engineering: Buzzword or Secret Weapon?
Thomas Petit reveals how growth marketers manipulate data signals to train algorithms and improve performance by engineering events in this interview episode.
28 May 2025
Wealthsimple App Growth: 10x with Bubble Tea and iPhones!
Growth Director Natasha Saviuk discusses how Wealthsimple achieved tenfold growth by creating viral acquisition loops from bold marketing initiatives in an interview with Andre Kempe.
14 May 2025
From Startup to 50 million Global Users: SplashLearn’s Long Term Growth
Atishay Jain, Growth Director at SplashLearn, discusses scaling a kids' app to 50 million global users without traditional tracking methods in this interview.
Who has been a guest on Let's Talk Ads
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Drew Hampton
Thomas Petit
Natasha Saviuk
Atishay Jain
Podcast Authority Score: 32 / 100
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