Synonymous to the emotions of the world at the moment, smartphone brand Vivo’s brand purpose drove its sports marketing strategies for the FIFA world cup. Let’s find out how!
4 Dec 2022
Brands And Their Animal Spirits
Since decades, brands have tried to leverage the concept of Animal Branding to launch targeted campaigns and boost engagements. Find out more about Animal Branding today!
27 Nov 2022
Science and Spirit of 82°E
Find out how this new brand co-founded by Indian celebrity Deepika Padukone is winning our hearts and making us fall in love with self-care!
19 Nov 2022
The Storm of Kia
Kia tore through the darkness surrounding the Indian Auto Industry to race towards the top and left many celebrated names rolling in the dust. Let’s take a look at how Kia became the brands that it is.
27 Sept 2022
Lighting The Marketing Way
Lighting impacts customer experience to a large extent. The entire mood of a place can change with the right lighting. Want to know more? Check out this episode now!
17 Aug 2022
Campaigning For Credit Cards
The pandemic has surely left the credit card market at crossroads. However, there are some companies that have successfully managed to penetrate into our hearts amidst the losing steam of the credit card market. Want to know what they are doing right?
Let’s find out!
29 Jul 2022
Fly high with Akasa
Focussing my lens on Akasa Airlines, the golden feather in the fastest growing aviation market in the world and decoding the goldilocks situation for this airline in the Indian skies.
3 May 2022
Time For A New Twitter
The biggest headline of the past week has been Elon Musk’s Twitter deal for $44 billion. We all know the details of the deal and the players involved. Let’s explore the impact of this change on Twitter’s marketing strategies!
10 Feb 2021
Power of Music in Branding
Prominent brands are successfully using music to extend their brand’s emotional footprint outside their physical stores. Let’s find out how!
18 Jan 2021
Decoding Miniso’s Social Media Strategy
Miniso started business operations in India in 2017, and India is one of the top five markets in terms of revenue for Miniso. So, what have the marketing strategies been for this global promoter of intelligent consumer products? Let’s find out!
4 Jan 2021
Maggi’s Strategic 2015 Comeback
After the fiasco of the 2015 Maggi ban, entering the Indian market was a daunting challenge for Nestle, but they surely made a comeback and stepped up their game. Find out more!
21 Dec 2020
The Rise and Shine of Airbnb
How did Airbnb, a $38 billion dollar company with more rooms than all of the largest hotel chains combined, become the giant that it is today? Let’s find out!
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