About Let's Talk Content Marketing with Baird Media
Join hosts Ethan and Hendrik Baird as they explore the world of content marketing through engaging conversations with a variety of professionals and marketers. Each episode features insightful interviews that delve deep into the latest trends, best practices, and successful strategies in content marketing. From creating compelling content to measuring its impact, Let's Talk Content Marketing provides invaluable insights for business owners and marketing teams alike. Whether you're a seasoned content marketing pro or just starting out, this podcast is the go-to resource for all things content marketing.
Are you looking for a way to increase brand awareness, generate leads, and drive sales for your small business?
If so, then you need to be using content marketing! In this episode of "Let's Talk Content Marketing," Mary Garner shares her expert tips on how to create effective content marketing for small businesses.
She covers everything from choosing the right topics to creating engaging content to promoting your content so that it reaches your target audience.
So what are you waiting for? Listen to this episode today and learn how to use content marketing to grow your small business!
00:00:00 - Introduction
00:02:30 - What is content marketing?
00:08:38 - The importance of content marketing.
00:11:12 - How to create effective content marketing.
00:15:30 - How to promote your content.
00:19:00 - How to track the results of content marketing.
00:23:00 -Tips for small businesses.
00:26:00 - When to hire a professional.
00:29:00 - Wrap-up.
31 Jan 2023
S1E9: Frederika Fourie
Are you looking for a way to reach your target audience, build trust and credibility, and generate leads and sales?
If so, you need to learn about content marketing!
In this podcast, Frederika Fourie, a content marketing specialist, shares her insights on how to create and distribute valuable, relevant, and consistent content to attract and retain your target audience.
She also discusses the different types of content marketing, such as blog posts, infographics, videos, and podcasts, and how to choose the right type of content for your specific audience and goal.
So if you're ready to learn more about content marketing, listen to this podcast!
00:00 - Introductions and overview of the topic of content marketing.
02:30 - Definition of content marketing and its benefits.
06:00 - Discussion of the different types of content marketing.
10:00 - Importance of evergreen content and content pillars.
14:00 - Repurposing content and how to do it effectively.
18:00 -Podcasting as a content marketing tool.
22:00 - Tips for small businesses using content marketing.
26:00 - Conclusion and call to action.
30 Jan 2023
S1E8: Deborah Olaleye
Want to learn how to use content marketing to grow your small business?
Hendrik chats all things content marketing with Deborah Olaleye, a Virtual Assistant, Digital Marketer, and Social Media Strategist.
In this episode of Let's Talk Content Marketing, we'll discuss the benefits of content marketing for small businesses, how to create effective content marketing, and the importance of storytelling in content marketing.
We'll also talk about how to repurpose content for better results.
So if you're looking to increase brand awareness, generate leads, and drive traffic to your website, then this episode is for you!
Listen now to learn more about content marketing for small businesses.
00:00:00 - Introduction
00:02:00 - What is content marketing?
00:05:00 - The benefits of content marketing for small businesses
00:10:00 - How to create effective content marketing
00:15:00 - The importance of storytelling in content marketing
00:20:00 - How to repurpose content for better results
00:25:00 - Conclusion
24 Jan 2023
S1E7: Jason Soobramoney
Are you a small business owner looking to reach new customers, build brand awareness, and generate leads? If so, you need to be using content marketing!
In this episode of the Let's Talk Content Marketing, we'll discuss the importance of content marketing for small businesses with Jason Soobramoney.
We'll cover topics such as:
-What is content marketing?
-Why is it important for small businesses?
-How to create content that ranks
-The importance of backlinks
-How to write engaging content
-How to use data to improve your content marketing
-Monetizing your content
So if you're ready to learn how to use content marketing to grow your small business, listen to this episode!
00:00:00 - Introduction
00:02:00 - What is content marketing?
00:05:00 - Why is content marketing important for small businesses?
00:08:00 - How to create content that ranks
00:11:00 - The importance of backlinks
00:14:00 - How to write engaging content
00:17:00 - How to use data to improve your content marketing
00:19:00 - Monetizing your content
00:22:00 - How to make sure your content ranks in search engines
00:26:36 - Where to find Jason's content
00:28:08 - Conclusion
23 Nov 2022
S1E6: Nestene Botha
Are you an entrepreneur looking to grow your business?
Do you want to learn how to build relationships and collaborate with other entrepreneurs?
Listen to this episode of the Let’s Talk Content MArketing to learn from Nestene Botha, who shares her insights on how to build successful relationships and collaborations.
In this episode, you will learn:
Why building relationships is more important than selling
How to give people a chance to experience what you can do for them before you ask them to buy from you
Why it's more important to be friends with the best of the best
How collaboration can help you grow your business
How to find other entrepreneurs to collaborate with
Tips for building strong relationships with other entrepreneurs
Listen to this episode today and learn how to build relationships and collaborations that will help you grow your business!
00:00:00 - Introduction
00:00:25 - The importance of building relationships
00:04:25 - How to build relationships with other entrepreneurs
00:07:45 - The importance of collaboration
00:11:15 - How to collaborate with other entrepreneurs
00:14:00 - The importance of being the best of the best
00:17:00 - The benefits of building relationships with other entrepreneurs
00:19:30 - 20:00 Closing remarks
23 Nov 2022
S1E5: Stephanie Wium
Do you want to know how to easily create graphics for your content marketing campaign? Meet Stephanie Wium, who is a Canva expert, and learn from how she uses this tool to create content. She has been creating visual content for herclients for 3 years and have given them the opportunities to ask her questions on how to make their visuals more striking using Canva. Baird Media - For your content needs · Stephanie Wium on LinkedIn
14 Jun 2022
S1E4: Tatenda Ziyambi
Do you want to understand how to use content as part of your marketing campaign? In this episode, Ethan speaks with Tatenda Ziyambi, a digital marketing specialist based in Zimbabwe who has seven years experience in the field and has worked with some of Zimbabwe's biggest brands including Castle Lager, Castle Lite, and OK Zimbabwe. Baird Media - The Podcast People · Tatenda Ziyambi on LinkedIn
14 Jun 2022
S1E3: Prenessa Nalliah
Do you want to understand content marketing better? In this episode, Prenessa Nalliah, a dynamic entrepreneur, marketer and corporate communication specialist, talks about how she measures her achievements and success. Baird Media - The Podcast People · Prenessa Nalliah on LinkedIn · Perana Viosa website ·
14 Jun 2022
S1E2: Petrumarié Jacobs
Do you want to learn how to improve your marketing results?
In this episode of Let’s Talk Content Marketing, Ethan and Petrumarié Jacobs discuss the importance of communication, understanding your target audience, creating relevant content, and using data to track your results.
What are the key takeaways from this episode?
How to communicate effectively with your customers and prospects.
How to understand your target audience's needs and wants.
How to create content that is relevant and helpful.
How to use data to track your marketing results.
Listen to this episode to learn more about how to improve your marketing results!
00:00:00 - Introduction
00:02:00 - The importance of communication in marketing
00:05:00 - The need to understand your target audience
00:08:00 - The importance of creating content that is relevant and helpful
00:11:00 - The need to use data to track your results
00:14:00 - The importance of being a good partner to your suppliers
00:17:00 - Additional key takeaways
00:20:00 - Conclusion
14 Jun 2022
S1E1: Megan Kronberger
Are you struggling to develop a marketing strategy for your small business?
In this episode of Let's Talk Content Marketing, we interview Megan Kronberger, the founder of Marketing Lifeline.
Megan shares her insights on how to develop a marketing strategy that will help you reach your target audience, generate leads, and close sales.
In this episode, you'll learn:
-The importance of having a marketing strategy
-The key steps involved in developing a marketing strategy
-How to focus on the benefits of your product or service
-How to choose the right media for your marketing
-The importance of nurturing leads
-How to create a good follow up strategy
-The importance of planning and measuring your marketing campaigns
If you're ready to take your marketing to the next level, then listen to this episode!
00:00:00 - Introduction
00:02:00 - Megan Kronberger introduces herself and Marketing Lifeline
00:05:00 - The importance of having a marketing strategy
00:12:00 - Key steps involved in developing a marketing strategy
00:21:00 - The importance of focusing on the benefits of your product or service
00:28:00 - How to choose the right media for your marketing
00:35:00 - The importance of nurturing leads
00:42:00 - Tips for creating a good follow up strategy
00:49:00 - The importance of planning and measuring your marketing campaigns
00:56:00 - Megan’s 12-week marketing program and weekly online meet
01:03:00 - Closing remarks
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