We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.
Personalized vs Automated Link Building with Irina Maltseva
In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
4 Aug 2023
Purchasing Expired Domains for Link Building with Dmytro Sokhach
In this episode, we're joined by Dmytro Sokhach, CEO of Admix Global. Dmytro walks us through how he started purchasing expired domains to obtain backlinks and how that practice grew into his current business. We dive into the differences between purchasing expired domains for link building and using Private Blog Networks (PBNs). Lastly, we go through some of the risks of purchasing expired domains for link building and the importance of balancing out clients' backlinks profiles...
23 Jun 2023
Creating Different Outreach Personas for Link Building with Ajay Paghdal
In this episode, we're joined by Ajay Paghdal, Founder & CEO of OnlyOutreach. Ajay walks us through his background in link building and his experience with having grown and sold a link building agency. We dive into his unique approach to link building and how he creates different personas for outreach. We explore his approach of repurposing expired domains for creating high quality outreach personas. Lastly, we talk about his hiring methods and tips on creating a link building team. ...
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