Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally.
In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!
Best Practices for Leveling Up Your 2024 Marketing Strategy
2023 has been a whirlwind when it comes to marketing, hasn't it? With the adoption of new technologies, such as generative AI, the marketing landscape has rapidly changed, and you need a plan that empowers you to be flexible and adapt your strategy quickly.
In this last episode of 2023, our Level Up hosts, Tyler Williams, Laura Madden, and Jordan Kraus discuss the biggest marketing lessons they learned throughout 2023 and how you can apply these insights when crafting your 2024 marketing strategy. Gain deeper insight into how you can build stronger relationships with customers by crafting seamless customer experiences with integrated data, a use-case mindset, and artificial intelligence.
10 Oct 2023
How to Prepare Your Data Foundation for Artificial Intelligence (AI)
In this Level Up episode, Jordan Kraus and special guests Brian Esham, Director of Technical Services, and Christy Glesing, Sr. Marketing Consultant, explore how AI has evolved throughout 2023 and its future for business applications. Together they discuss topics like building consent and trust into AI models, the steps to prepare your data foundation for successful AI integration, and how you can ensure its marketing use cases align with your company's goals.
Listen in for:
00:45 - 03:55 📈 The evolution of AI in 2023 and continuing to 2024
03:51 - 06:07 🤝 Data and building AI models, ensuring consent and privacy in the trust layer, policies
06:09 - 08:26 🔧 Preparing your data foundation
08:30 - 10:52 🔄 Understanding the customer lifecycle and the data gaps, narrowing focus
10:57 - 14:02 🤖 Traditional AI, Machine Learning, and Generative AI: is your data set up for these technologies?
14:10 - 17:05 📀 Data and breaking down silos that ultimately benefit customer experiences
17:06 - 18:26 🤦🏽♂️ "Do I really need to go through all this work for AI?"
18:22 - 20:59 ⏰ Do you need to have a majority of a data foundation before pursuing AI?
20:59 - 23:34 🙋 If you don't know where to start, consider bringing in a partner to consider and build an AI integration strategy
23:40 - 25:50 🏆 Small wins that lead to big wins with data cleanup and adopting AI
25:50 - 26:39 ✅ Use cases that align with company goals
26:39 - 29:36 What are the possibilities with AI once a data foundation has been created?
29:37 - 33:11 Salesforce announces free Data Cloud and Tableau trials. Considering other Salesforce tools and Einstein
1 Sept 2023
Our Favorite Leveled-Up Holiday Campaigns
In this Level Up episode, listen to Tyler Williams and Jess Endl, Marketing Strategy Manager on Lev's Creative Services team, discuss their favorite holiday campaigns and dissect what makes each unique and successful. In this episode, they explore how to maximize holiday campaign success, from omnichannel campaign strategies to technical considerations like IP warming and data utilization. You'll gain expert insights, tips, and real-world examples that will empower you to thrive during the holiday season and beyond.
Listen in for:
06:15 - 08:16 ☕️ Favorite Holiday Campaigns: 1. Starbucks red cup
08:23 - 10:17 🧃Favorite Holiday Campaigns: 2. Lil Jon + Kool-Aid
10:20 - 11:47 🎵 Favorite Holiday Campaigns: 3. Spotify + Sonos
12:42 - 14:51 🐻❄️ Favorite Holiday Campaigns: 4. Coca-Cola polar bears
19:17 - 24:52 ⚖️ Unveiling the Elements of a Meaningful Holiday Campaign
25:16 - 29:43 🎁 Navigating multichannel marketing for an effective holiday campaign
30:19 - 34:05 💥 Unveiling the Power of Data: The Role of Analytics in Holiday and Long-Term Marketing Strategies
37:04 - 40:55 ⚙️ Navigating Technical Aspects for Successful Holiday Marketing Campaigns
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
14 ratings
Spotify
5.0 / 5
5 ratings
Host of Level Up: A Marketing Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
