Level Up Business

About Level Up Business

The Built Authority Podcast helps experienced founders become known, trusted, and paid for how they think. Hosted by JR Lay, each episode explores the stories, insights, and frameworks that help you become the Built Authority in your market. Listen in to turn your lived experience into tangible IP that creates trust, opportunity, and revenue.

Publisher

JR Lay

Category

business

Language

en

Explicit

No

First episode

30 Jan 2025

Latest episode

17 Mar 2026

Latest episodes

17 of 90 episodes have a transcript.

1. 

   17 Mar 2026TRANSCRIPT

   Two Words That Are Writing Your Entrepreneurial Story

   There’s a simple phrase entrepreneurs repeat every day—often without realizing the power it holds. In this episode, JR shares a real story from a recent studio session that exposed how the identities we carry can influence the stories we tell, the wisdom we share, and the impact we make. What unfolded during that conversation revealed something surprising about how entrepreneurs view themselves and their experiences. This episode will challenge you to rethink the narrative you’ve been operating from and consider how it might be shaping your path forward.

2. 

   10 Mar 2026TRANSCRIPT

   Is Your Past an Anchor or an Asset? How Entrepreneurs Turn Experience into Intellectual Property

   Host JR guides entrepreneurs to reframe past experiences as valuable intellectual property, transforming challenges into assets for future growth.

3. 

   3 Mar 2026TRANSCRIPT

   Are You Building a Bigger Business… or Protecting a Smaller Identity?

   No matter how refined your marketing is, how optimized your funnel is, or how disciplined you try to be, your business will always rise — or shrink — to match who you believe you are. If growth feels heavier than it should… if visibility feels uncomfortable… if you keep saying you’re ready for the next level but somehow stay where you are… the real constraint may not be external. It may be internal. And until that shifts, nothing else will.

Inside a recent episode

Two Words That Are Writing Your Entrepreneurial Story

Published 17 Mar 2026 · Transcript excerpt

[…] I think it was around the age of 7 that is stuck with him now over the last 30 plus years. And somewhere along the way, this entrepreneur probably unconsciously started to compare himself to this person, this person who had impact on his life, this person who he identified as a great storyteller. And the thing is, we all know this, when we compare ourselves to others, we know that comparison is the thief of joy. But I learned something through this experience with this entrepreneur comparison. It's not just the thief of joy, comparison is also the thief of our own voice. Because the moment that we begin comparing ourselves to others, the moment that we begin to be silent. […]

Who has been a guest on Level Up Business

Names identified in recent episode analyses. Showing up to five guests.

• Bobby Low
• Chris Gillette
• Colleen Bowler
• Chris Jarvis
• Eric Jeppson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

52,144

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

16 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 63 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

84

Social presence

0

YouTube

72

Engagement

32

Contact Level Up Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Level Up Business