Level Up With Lighthouse

About Level Up With Lighthouse

The latest podcast from Lighthouse Technology Services explores unique insights from the intersections of talent, technology, and marketing to help you level up your business.

Publisher

Lighthouse Technology Services

Category

business · technology

Language

en

Explicit

No

First episode

1 Oct 2024

Latest episode

27 Aug 2025

Latest episodes

6 episodes in the feed.

1. 

   27 Aug 2025

   Brand and Culture as Competitive Advantages with Rachael Brown

   What do brand and culture really mean for your business? And how do they shape the way you attract, retain, and engage both talent and clients? In this episode of Level Up with Lighthouse, host Joe Ray sits down with Rachael Brown, VP of Sales and Marketing at Employer Services Corporation (ESC) and Meliora Partners to share how brand and culture show up in their businesses. With over 15 years at ESC and a career spanning sales, marketing, and continuous improvement, Rachael shares what she’s learned in helping build strong company cultures and brands that resonate in her community. Rachael shares the journey of ESC from a scrappy startup to a thriving company celebrating its 30th anniversary, and how intentional investments in culture and brand have fueled both growth and employee engagement. She discusses the interplay between brand (your external reputation) and culture (the internal values and behaviors that define your organization), and how both are essential for long-term success. Plus, Joe shares a day in the life look at how Lighthouse Technology Services approaches brand positioning for competitive advantage, clarifying their unique blend of IT staffing and managed services, and the role of marketing in building trust and community presence. -- Episode Highlights: 0:00 – Welcome to the show! 1:54 – Rachael’s journey and growth within ESC 6:03 – Connectivity between ESC and Meliora Partners 8:07 – Defining brand and culture 15:50 – The intangible effects of brand in a business 19:28 – Ingraining culture into company decision making 25:53 – How brand shows up in service work 29:18 – Making your core values tangible through merch 34:30 – Brand, culture, and talent retention 40:00 – Rachael takes on The Hero’s Journey 43:43 – BONUS: Day in the Life with Joe 56:22 – Wrapping up the show -- Learn more about Lighthouse Technology Services: www.lhtservices.com (http://www.lhtservices.com/) Learn more about Employer Services Corporation and Meliora Partners: https://myesc.com/ (https://myesc.com/) https://www.mymeliora.com/ (https://www.mymeliora.com/) Connect with Rachael: https://www.linkedin.com/in/rachaelmbrown/ (https://www.linkedin.com/in/rachaelmbrown/) Connect with Joe: https://www.linkedin.com/in/joeray119/ (https://www.linkedin.com/in/joeray119/)

2. 

   4 Jun 2025

   Project Management for the Non-Project Managers with Pauline McKeown

   Pauline McKeown discusses project management fundamentals with host Joe Ray, breaking down risk management, AI tools, and emotional intelligence for accessible and practical insights in this interview.

3. 

   20 May 2025

   Rooted in Buffalo: Preparing Tomorrow’s Tech Workforce with Mary Ruelle

   What does it take to build a thriving talent pipeline in a city like Buffalo? It starts with helping tomorrow’s tech talent see their place here. That means creating memorable experiences, and building connections that last. For the last three years with TechBuffalo, Mary Ruelle has had a hand in developing strategic talent initiatives. She’s helped Buffalo college students connect with job opportunities and build an affinity for the city. Now in her newly expanded role, she’s heading up programs to increase technology access and aptitude at the K-12 level. TechBuffalo’s also leaning into measuring outcomes and advocating for policy change that positively impacts tomorrow’s tech workforce. Join Mary and host Joe Ray as they explore the journey from internships to professional careers, holistic thinking around regional talent attraction and retention, the vision for Buffalo’s “K-to-gray” tech talent pipeline, and much more. Plus, meet Lighthouse’s Director of Talent Services Brenda Czyz and learn more about a day in her life connecting tech talent with job opportunities in Buffalo and beyond! -- 0:00 - Welcome Back to Level Up with Lighthouse! 0:32 – Show Introduction 1:35 – Lasting Impact of First Internships 4:36 – Mary's New Role and TechBuffalo's Growth 9:25 – PowerUpTech and the C3 Event 13:04 –Tech Design Challenge and Real-World Impact 20:48 – Measurable Impact of Talent Programs 23:12 – Foundational K-12 Tech Experiences 27:45 – “K-to-Gray” Talent Pipeline Vision 31:22 – Transformation of Seneca One and Buffalo 33:54 – Impact Across Generations 39:42 – Mary Takes On The Hero’s Journey 46:48 – Day in the Life with Brenda 53:05 – Wrap Up, What’s Next -- Learn more about TechBuffalo on their website: https://www.techbuffalo.org/ (https://www.techbuffalo.org/) Experience TechBuffalo’s 2024 PowerUpTech events through their recap video: https://www.youtube.com/watch?v=iUtBga4ADW4 (https://www.youtube.com/watch?v=iUtBga4ADW4) Voices of Vision 43North Foundation event recap (Buffalo News subscription required): https://buffalonews.com/exclusive/voicesofvision/article_b703162d-31d4-470e-a39e-3e043caf381a.html (https://buffalonews.com/exclusive/voicesofvision/article_b703162d-31d4-470e-a39e-3e043caf381a.html) Learn more about Lighthouse Technology Services, The Place for Technology Talent: https://www.lhtservices.com/ (https://www.lhtservices.com/) Connect with Mary on LinkedIn: https://www.linkedin.com/in/mary-ruelle/ (https://www.linkedin.com/in/mary-ruelle/) Connect with Brenda on LinkedIn: https://www.linkedin.com/in/brenda-czyz/ (https://www.linkedin.com/in/brenda-czyz/) Connect with Joe on LinkedIn: https://www.linkedin.com/in/joeray119/ (https://www.linkedin.com/in/joeray119/)

4. 

   15 Oct 2024

   Copy of Level Up E3 Hannah Buffa

   What goes into building a learning and development program that spans different groups of employees from across the business? How do you connect onboarding to early mentorship and then continuous learning? Hannah Buffa and her team at Buffalo Rehab Group have built an impressive and comprehensive development program. Bringing new skills and building up internal talent is key for a business that's quickly grown to over 200 employees all across Western New York. On this episode of Level Up With Lighthouse, Hannah and host Joe Ray go into the full lifecycle of helping employees grow on their career path, how individual and group learning opportunities can work together, and what improving talent retention really brings to the business. -- 0:00 – Welcome to Level Up With Lighthouse 2:24 – What Hannah learned as a college athlete 5:43 – The development lifecycle at Buffalo Rehab Group 10:28 – Personalizing career development 11:32 – BRG Leadership Development Program 14:12 – Connecting team members to company goals 19:06 – Making internal learning accessible 21:23 – Creating time across BRG for continuous learning 25:41 – In-person versus remote learning and training 29:36 – Learning, career development, and talent retention 34:55 – The Hero’s Journey: Get to Know Hannah 42:34 – Closing Thoughts -- Connect with Hannah on LinkedIn (https://www.linkedin.com/in/hannah-sawicki/). Connect with Joe on LinkedIn (https://www.linkedin.com/in/joeray119/). Learn more about Buffalo Rehab Group (https://buffalorehab.com/)'s physical and occupational therapy services in Western New York. Learn more about Lighthouse Technology Services (https://www.lhtservices.com/), The Place for Talent and Technology.

5. 

   2 Oct 2024

   Building a Better Office for 2024 and Beyond with Randy Harris

   Lighthouse CEO Randy Harris joins host Joe Ray on this episode to share the backstory behind the business's move to Seneca One in downtown Buffalo, bootstrapping an office buildout during a global pandemic, and designing a space that aligns with your company's culture and values. In late 2019 and into 2020, Randy saw the possibility of what Seneca One could become: a home for technologists eager to build in Buffalo, and a hub for a community to gather, connect, and discover ways to grow together. Randy and Joe have some great stories to share that illustrate the spirit of the Lighthouse office space, emphasizing the importance of creativity and flexibility, particularly in a hybrid work environment - and how that all comes together to support talent attraction and building relationships with clients. This episode also touches on a conversation that often draws polarizing opinions: the in-office/remote/hybrid debate for businesses. Randy brings some insightful thinking to help business leaders cut through the noise and ask the right questions to find their right answer to that question in an always-evolving world. -- 0:00 - Welcome to Level Up With Lighthouse 1:29 - Story time: Joe's first experience at the Lighthouse office 5:09 - The journey to a new space at Seneca One 10:00 - The power of a tech hub for a community 14:00 - Designing an office built for hybrid work 22:58 - Adaptability of office space in a changing world 28:33 - The future of the in-office/remote/hybrid debate 30:40 - Technology's impact on an office space 32:21 - Connecting office space to your company's culture and brand 34:49 - The Hero's Journey: Get to Know Randy

6. 

   1 Oct 2024

   Finding a Home in Buffalo's Tech Community with Jieun Park

   Jieun Park, Director of Business Intelligence at BestSelf Behavioral Health, brings the story of her journey from Korea to Buffalo to our first episode of Level Up With Lighthouse Creativity, resilience, and an innate curiosity have been key themes in Jieun's journey as she advocated for internal promotions and taking on new work. That's what helped her achieve her goal of having a greater impact in the community she serves. Along with host Joe Ray, she also explores some of the basics of business intelligence as well, and how her work contributes to positive patient and community outcomes with BestSelf. Jieun's story shows a very non-linear career progression, and for anyone curious about how they might find a tech job in Western New York - or even within their current company - you'll learn some valuable lessons from her experience. -- 0:00 - Level Up With Lighthouse intro 0:59 - Jieun's journey from Korea to Buffalo 3:25 - Career progression within BestSelf 5:50 - Resilience and facing new challenges 8:50 - What is business intelligence 11:35 - How BI contributes to positive outcomes 15:56 - Embracing new opportunities and advancements in tech 18:38 - The Hero's Journey: Get to Know Jieun

Podcast Authority Score: 4 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

8

Social presence

0

YouTube

0

Engagement

0