Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

About Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you won’t find that here. Instead, you’ll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own!

Publisher

Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur

Category

business · education · education

Language

en

Explicit

No

First episode

30 Sept 2015

Latest episode

17 Jun 2020

Latest episodes

130 episodes in the feed.

1. 

   17 Jun 2020

   Writing Copy & Case Studies that Work for You with Joel Klettke

   What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy! Episode Quotes "The best way to grow your client base is to network and make connections." "My strategy has always been to solve problems in public, be useful first, worry about selling later." "It's not about genius, it's about discipline and repetition." "Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it." "I don’t want to work to make a living. I want to work to build a life." Listen to Learn 00:21 - Rapid 5 Questions 04:45 - How Joel got into copywriting 09:41 - Going freelance growing a client base 13:14 - The shift to course creation 18:17 - Marketing as a service-based business 24:23 - How Joel started Case Study Buddy 32:51 - Copywriting best practices & pitfalls 40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators 47:52 - Exciting things coming up from Joel Connect with Joel BusinessCasualCopywriting.com CaseStudyBuddy.com Follow Joel on Twitter! Looking for the Transcript? Episode 130

2. 

   27 May 2020

   LUYC 129: Is YouTube Worth it for Course Creators?

   Hey family! I hope you are doing well. This week, we’re talking about another growth strategy: YOUTUBE. It actually took me six months to launch my YouTube channel. It wasn’t that it’s especially difficult, but I procrastinated. I found that I was stuck because of my own negative thoughts surrounding doing things that I’m not comfortable with. I mean, I’m really comfortable doing podcasts, but definitely not YouTube. There are things we procrastinate on because of this resistance within ourselves. I realized that the key to getting unstuck is taking time to reflect, acknowledging the negative loops, and acting anyway. Tune in to hear my YouTube experience, my advice for starting on YouTube from scratch, beginner tips, and DOs and DON’Ts. Learn how to create a solid YouTube strategy by visiting JanelleAllen.com/YouTubeGuide.

3. 

   20 May 2020

   LUYC 128: You are the Magic with Janelle Allen

   I shared something on Twitter recently: I don’t know who needs to hear this, but there is no magic genie that's going to help you start your thing. There is no moment when everything will feel easier. You just have to start. You are the magic. I believe this is so important for people who, for the longest time, have been wanting to start an online business or focus on something they love. I want to encourage you this week to start your thing. You and the actions you take are the magic. Stop waiting. In this week’s episode, I’m also sharing another growth strategy: GUEST POSTING. If you’re already running an online business, or you want to start building your audience online, this is an incredibly effective way to gain forward momentum. Tune in to hear me break down the key points of guest posting, the pros and cons, and DOs and DON’Ts you need to keep in mind. By the way, make sure you’re staying up to date with future episodes and getting growth strategies directly in your inbox. Sign up to be part of the family here. Episode Quotes "Everyone's roadmap is different... What works for someone else may not work for you." "The magic is not only you, but it's the action that you take." "You create your path, but you can only create it through action." "Guest posting is a flexible and effective strategy if you don’t have time to do podcast appearances." Listen to Learn 02:21 - Do the thing. You are the MAGIC! 08:41 - What is guest posting? 11:41 - Pros and cons of guest posting 16:23 - Guest posting DOs and DONTs 27:59 - Updates and announcements Connect with Me JanelleAllen.com Follow Me on Twitter! Looking for the Transcript? Episode 128

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.8 / 5

35 ratings

Contact Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.