Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
Biological crop inputs have a lot of promise. But one question continues to shape the industry: How do you make them perform consistently in the field?
In this episode of Leverage Storytelling, presented by Tunheim, host Arick Wierson sits down with Keri Carstens, CEO of Jord, for a conversation exploring what it takes to move agricultural technology from the lab to the farm.
Carstens explains how Jord uses beneficial microbes to help plants access nutrients, grow stronger, and perform better, leveraging what already exists in the soil rather than relying solely on traditional synthetic inputs.
The conversation covers the challenges of developing reliable biological products, Keri’s journey from toxicology and product development to leading a Minnesota-born AgTech company, and the growing role of biological tools in agriculture.
Watch the conversation to hear Keri’s perspective on where agricultural innovation is headed, and how biological tools could play an increasingly important role in the future of farming.
25 Aug 2026
Sara Ratner – High Touch Health Care
On the next Leverage Storytelling, presented by Tunheim, Arick Wierson talks with Sara Ratner, CEO of Deon Health, about recognizing overlooked markets—and what happens when the opportunity turns out to be far bigger than anyone imagined.
Deon Health is rethinking managed care for people with intellectual and developmental disabilities (I/DD), a population whose complex medical, behavioral and long-term support needs have often been poorly served by traditional healthcare models.
Ratner, a veteran healthcare entrepreneur and executive, sees both an enormous unmet need and an enormous opportunity. In the conversation, she discusses Deon’s projection of surpassing $1 billion in revenue in its first year—and the challenge of getting your arms around a market moving at that kind of scale.
How do entrepreneurs spot opportunities others have missed? What happens when an overlooked corner of healthcare suddenly reveals itself as a massive market? And how do you harness an idea once you realize just how big it could become?
It’s a conversation about healthcare, entrepreneurship, and finding extraordinary opportunity where others simply haven’t been looking.
00:00 — Introduction
01:10 — What Deon Does
04:16 — Deon’s Origin Story
07:00 — Scaling the Company
09:22 — Unlocking Rapid Growth
10:44 — Social Determinants
12:46 — Building for Scale
13:39 — Storytelling Healthcare
4 Aug 2026
Jonathan Rowntree - Minnesota Made Magnets
In this episode of Leveraged Storytelling, host Arick Wierson sits down with Jonathan Rowntree, CEO of Niron Magnetics—one of the most exciting technology companies in Minnesota—for a conversation about magnets, manufacturing, and the future of American industry.
Rowntree explains how Niron is developing powerful permanent magnets without relying on rare earth elements or other critical minerals—an innovation with far-reaching implications for global supply chains, national security, clean technology, and the accelerating electrification of the economy.
The conversation explores why magnets matter far more than most people realize, powering everything from smartphones and electric vehicles to data centers, defense systems, robotics, and next-generation industrial motors. As demand continues to surge, Niron is building a new domestic manufacturing model based on abundant raw materials, cutting-edge science, and high-quality American jobs.
Arick and Jonathan also discuss Niron’s Minnesota roots, the company’s ambitious manufacturing expansion plans, and what it takes to transform a breakthrough in materials science into a globally competitive industrial business. It’s a conversation about innovation, resilience, and how one of Minnesota’s most exciting companies is helping shape the future—one magnet at a time.
Who has been a guest on Leveraged Storytelling with Arick Wierson
Names identified in recent episode analyses. Showing up to five guests.
Jill Renslow
Mike Nathan
Michelle Bellanca
Iván Duque Márquez
Ross Widmoyer
Podcast Authority Score: 13 / 100
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Questions about Leveraged Storytelling with Arick Wierson
Who hosts Leveraged Storytelling with Arick Wierson?
Arick Wierson host the show. Published by Tunheim.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
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